Marketing statistics
LinkedIn Statistics 2026
This page collects current LinkedIn figures on members, revenue, engagement, who uses the platform and what its data say about hiring and skills. Each figure links to LinkedIn's pressroom, Microsoft's investor filings, LinkedIn's Economic Graph or Pew Research Center. Company figures describe LinkedIn's own platform, while Pew's surveys show how many US adults actually use it.
By the Mojolin research desk · Updated November 2, 2026 · Next review by December 17, 2026
52 of 52 source quotes re-checked against the original pages on November 3, 2026
- Figures
- 52
- Primary sources
- 17
- Official or research
- 13%
- Charts
- 5
Key takeaways
- 1.4 billionLinkedIn had more than 1.4 billion members as of its October 2026 business update.LinkedIn
- $19,817MLinkedIn revenue was $19,817 million in Microsoft's fiscal year 2026, up from $17,812 million in fiscal 2025 and $16,372 million in fiscal 2024.Microsoft
- 31%31% of US adults said they use LinkedIn in 2026, compared with 32% in 2024 and 30% in 2023.Pew Research Center
- 51%51% of US college graduates use LinkedIn, compared with 29% of adults with some college and 13% of those with a high school education or less.Pew Research Center
- 25%The LinkedIn Hiring Rate in August 2026 was 25% below its pre-pandemic pace of February 2020.LinkedIn Economic Graph
- 78%LinkedIn members who list AI literacy skills are 78% more likely to get hired and 11% more likely to be promoted.LinkedIn
Research overview
What the numbers say
LinkedIn is large and still growing. The company reports more than 1.4 billion members in October 2026, up from 1.2 billion in Microsoft's fiscal 2025 annual report and 1.3 billion in its fiscal 2026 report. Europe, the Middle East and Africa is the biggest region at 450 million plus, ahead of Asia Pacific at 427 million plus and North America at 296 million plus. These are registered members rather than active users, so the totals overstate how many people use LinkedIn in a given month.
The business is growing faster than it did a year ago. Microsoft reported LinkedIn revenue of $19,817 million for the fiscal year to June 2026, up 11% after 9% growth in fiscal 2025, and quarterly growth rose from 10% to 12% across the year. Advertising formats tied to video and creators are the quickest movers: paid video grew 25% and creator-led ads 63% year over year, while Premium Company Pages subscriptions more than doubled.
Actual use in the US is narrower than the member count suggests. Pew Research Center found 31% of US adults use LinkedIn in 2026, almost unchanged from 30% in 2023. Use is concentrated among college graduates (51%), higher earners (45% of those in $100,000 plus households) and adults under 30 (41%), and just 6% of Americans regularly get news there. LinkedIn's audience is professional and educated, which is what advertisers pay for, but it reaches a minority of adults.
LinkedIn's own data describe a tough job market where AI skills stand out. US hiring on the platform was 25% below its February 2020 pace in August 2026, and applicants per open US role have doubled since spring 2022. Postings asking for AI literacy have risen about 65% a year, members listing those skills are 78% more likely to be hired, yet only 1.2% of members list an AI skill. Both job seekers (81%) and recruiters (93%) say they are using or increasing AI in hiring.
01
LinkedIn members and reach
Chart
LinkedIn members by region (millions, minimum)
LinkedIn reports each region as a floor (for example 450M+). Registered members, not active users.
Source LinkedIn, About Us, LinkedIn Pressroom
View data table
| Category | Value |
|---|---|
| Europe, Middle East & Africa | 450 M |
| Asia Pacific | 427 M |
| North America | 296 M |
| South & Central America | 233 M |
- 11.4 billion1.4 billion
LinkedIn had more than 1.4 billion members as of its October 2026 business update.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
- 21.3 billion1.3 billion
Microsoft's fiscal 2026 annual report put LinkedIn at over 1.3 billion members, after five consecutive years of double-digit member growth.
IndustryMicrosoftMicrosoft 2026 Annual ReportJul 2026
- 31.2 billion1.2 billion
A year earlier, Microsoft's fiscal 2025 annual report said LinkedIn was home to 1.2 billion members.
IndustryMicrosoftMicrosoft 2025 Annual ReportJul 2025
- 4252 million252 million
LinkedIn has more than 252 million members in the United States.
IndustryLinkedIn Economic GraphLinkedIn Workforce Report, United States, September 2026Sep 2026
- 5450M+450M+
Europe, the Middle East and Africa is LinkedIn's largest region, with more than 450 million members.
IndustryLinkedInAbout Us, LinkedIn Pressroom2026
- 6427M+427M+
LinkedIn counts more than 427 million members in Asia Pacific.
IndustryLinkedInAbout Us, LinkedIn Pressroom2026
- 771 million71 million
LinkedIn's data covers 71 million companies and 42,000 skills alongside its member profiles.
IndustryLinkedInLinkedIn data shows where opportunity is emerging as work changesOct 2026
What these figures suggest
LinkedIn reports more than 1.4 billion members, up from 1.2 billion in Microsoft's fiscal 2025 annual report, and Europe, the Middle East and Africa is now its largest region. Member counts are registered accounts, not monthly active users, so they measure reach rather than daily use. The US alone accounts for more than 252 million members.
02
LinkedIn revenue and business growth
Chart
LinkedIn annual revenue, Microsoft fiscal years ($ millions)
Microsoft fiscal years end June 30.
Source Microsoft, Microsoft 2026 Annual Report
View data table
| Category | Value |
|---|---|
| FY2024 | $16,372M |
| FY2025 | $17,812M |
| FY2026 | $19,817M |
- 8$19,817M$19,817M
LinkedIn revenue was $19,817 million in Microsoft's fiscal year 2026, up from $17,812 million in fiscal 2025 and $16,372 million in fiscal 2024.
IndustryMicrosoftMicrosoft 2026 Annual ReportJul 2026
- 911%11%
LinkedIn revenue grew by $2.0 billion, or 11%, in fiscal 2026, with growth across all lines of business.
IndustryMicrosoftMicrosoft 2026 Annual ReportJul 2026
- 109%9%
In fiscal 2025, LinkedIn revenue grew by $1.4 billion, or 9%.
IndustryMicrosoftMicrosoft 2025 Annual ReportJul 2025
- 1112%12%
LinkedIn revenue rose 12% year over year in the January to March 2026 quarter, or 9% in constant currency.
IndustryMicrosoftEarnings Release FY26 Q3Apr 2026
- 1212%12%
LinkedIn revenue rose 12% year over year in the April to June 2026 quarter.
IndustryMicrosoftEarnings Release FY26 Q4Jul 2026
What these figures suggest
LinkedIn earned $19.8 billion in Microsoft's fiscal year to June 2026, up 11%, and growth sped up through the year from 10% to 12% a quarter. Microsoft says the gains came from all lines of business: talent, marketing, premium subscriptions and sales tools. Figures are in US dollars and follow Microsoft's July to June fiscal year.
03
Engagement, content and creators
- 1416%16%
Views of content in the LinkedIn Feed rose more than 16% year over year.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
- 1525%25%
Paid video on LinkedIn grew 25% year over year.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
- 1663%63%
Creator-led ads on LinkedIn grew 63% year over year.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
- 1713%13%
The number of established creators posting daily on LinkedIn grew 13%, about 6 times faster than the wider creator base.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
- 1880%80%
More than 80% of LinkedIn creators produce content alongside another role.
IndustryLinkedInNew ways to build meaningful connectionsOct 2026
- 1970%70%
The number of founders on LinkedIn is up 70%.
IndustryLinkedInNew ways to build meaningful connectionsOct 2026
What these figures suggest
Feed views and time spent on LinkedIn both grew by more than 15% a year, and paid video and creator-led ads grew faster than LinkedIn's total revenue. Most people creating content on LinkedIn do it alongside a day job. These are LinkedIn's own engagement metrics, which the company does not audit independently.
04
Who uses LinkedIn in the US
Chart
Share of US adults who use LinkedIn, by age
Survey of US adults conducted Jan. 30 to June 18, 2026.
Source Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet)
View data table
| Category | Value |
|---|---|
| 18-29 | 41% |
| 30-49 | 37% |
| 50-64 | 32% |
| 65+ | 13% |
Chart
Share of US adults who use LinkedIn, by education
Survey of US adults conducted Jan. 30 to June 18, 2026.
Source Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet)
View data table
| Category | Value |
|---|---|
| High school or less | 13% |
| Some college | 29% |
| College graduate | 51% |
- 2031%31%
31% of US adults said they use LinkedIn in 2026, compared with 32% in 2024 and 30% in 2023.
ResearchPew Research CenterNPORS Internet Fact Sheets Topline, 2026Oct 2026
- 2141%41%
41% of US adults ages 18 to 29 use LinkedIn, compared with 13% of those 65 and older.
ResearchPew Research CenterAmericans' Use of Social Media in 2026 (fact sheet)Oct 2026
- 2251%51%
51% of US college graduates use LinkedIn, compared with 29% of adults with some college and 13% of those with a high school education or less.
ResearchPew Research CenterAmericans' Use of Social Media in 2026 (fact sheet)Oct 2026
- 2345%45%
45% of US adults in households earning $100,000 or more use LinkedIn, compared with 18% of those earning less than $30,000.
ResearchPew Research CenterAmericans' Use of Social Media in 2026 (fact sheet)Oct 2026
- 2454%54%
54% of Asian American adults use LinkedIn, the highest share of any racial or ethnic group Pew measured.
ResearchPew Research CenterAmericans' Use of Social Media in 2026 (fact sheet)Oct 2026
- 2520%20%
20% of rural US adults use LinkedIn, compared with 34% of urban and 35% of suburban adults.
ResearchPew Research CenterAmericans' Use of Social Media in 2026 (fact sheet)Oct 2026
- 266%6%
Only 6% of US adults say they regularly get news on LinkedIn.
ResearchPew Research CenterSocial Media and News Fact Sheet2026
What these figures suggest
About three in ten US adults use LinkedIn, a share that has barely moved since 2023. Use rises steeply with education and income: college graduates are almost four times as likely as adults with a high school education or less to use it. Few Americans treat LinkedIn as a news source.
05
Job search and hiring on LinkedIn
Chart
Year-over-year change in US hiring on LinkedIn, selected industries, August 2026
LinkedIn Hiring Rate, hires divided by LinkedIn membership.
Source LinkedIn Economic Graph, LinkedIn Workforce Report, United States, September 2026
View data table
| Category | Value |
|---|---|
| Construction | 4.8% |
| Manufacturing | 1.7% |
| Technology, Information and Media | 0.5% |
| Real Estate and Equipment Rental | -9.9% |
| Hospitals and Health Care | -12.1% |
| Education | -12.4% |
- 276.5%6.5%
US hiring among LinkedIn members was 6.5% lower in August 2026 than in August 2025.
IndustryLinkedIn Economic GraphLinkedIn Workforce Report, United States, September 2026Sep 2026
- 2825%25%
The LinkedIn Hiring Rate in August 2026 was 25% below its pre-pandemic pace of February 2020.
IndustryLinkedIn Economic GraphLinkedIn Workforce Report, United States, September 2026Sep 2026
- 292x2x
Applicants per open role in the US have doubled since spring 2022, according to LinkedIn data.
IndustryLinkedInLinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026Jan 2026
- 3052%52%
52% of people surveyed globally were looking for a new role in 2026.
IndustryLinkedInLinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026Jan 2026
- 3165%65%
65% of people surveyed said finding a job has become more challenging, with competition cited as the main hurdle.
IndustryLinkedInLinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026Jan 2026
- 3281%81%
81% of people surveyed have used or plan to use AI in their job search.
IndustryLinkedInLinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026Jan 2026
- 3366%66%
66% of recruiters said it had become harder to find qualified talent over the past year.
IndustryLinkedInLinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026Jan 2026
- 3493%93%
93% of recruiters plan to increase their use of AI in 2026.
IndustryLinkedInLinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026Jan 2026
- 3564%64%
64% of US talent acquisition professionals say it is getting harder to know who to trust and what is real when assessing candidates.
IndustryLinkedInLinkedIn Announces Hiring Assistant 2Sep 2026
- 3610 million10 million
More than 10 million members use LinkedIn's AI-powered job search every day.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
- 3733%33%
Recruiters using LinkedIn Hiring Assistant find interview-quality applicants 33% faster while reviewing 83% fewer profiles.
IndustryLinkedInQ1 Earnings & Business HighlightsOct 2026
What these figures suggest
LinkedIn's data show a slow hiring market with crowded applicant pools: US hiring on the platform was 25% below its February 2020 pace in August 2026, and applicants per open US role have doubled since spring 2022. Job seekers and recruiters are both turning to AI to cope. LinkedIn sells hiring tools, so its survey framing tends to highlight problems those tools address.
06
AI skills and emerging work
- 3865%65%
The share of job postings requiring AI literacy skills has risen about 65% in each of the past two years and is now more than 10 times the 2023 rate.
IndustryLinkedInLinkedIn data shows where opportunity is emerging as work changesOct 2026
- 3978%78%
LinkedIn members who list AI literacy skills are 78% more likely to get hired and 11% more likely to be promoted.
IndustryLinkedInLinkedIn data shows where opportunity is emerging as work changesOct 2026
- 41$28,000$28,000
US workers with AI skills move into occupations that pay an average of $28,000 more than those entered by workers without them.
IndustryLinkedInLinkedIn data shows where opportunity is emerging as work changesOct 2026
- 422 million2 million
LinkedIn estimates AI has helped create roughly 2 million new jobs.
IndustryLinkedInLinkedIn data shows where opportunity is emerging as work changesOct 2026
- 4368%68%
Entry-level hiring for AI engineers grew 68% year over year in the US and 55% in India.
IndustryLinkedInLinkedIn data shows where opportunity is emerging as work changesOct 2026
- 4425%25%
The share of green hiring grew 25% year on year, twice the 13% growth in workers gaining green skills.
IndustryLinkedInLinkedIn Global Green Skills Report 2026Oct 2026
What these figures suggest
Demand for AI skills on LinkedIn is growing far faster than supply: job postings asking for AI literacy have risen about 65% a year, yet only 1.2% of members list an AI skill. Members who do list those skills are hired more often. These are correlations from LinkedIn data, and members who add AI skills may differ in other ways too.
07
Gen Z and early careers
- 4544%44%
44% of Gen Z respondents say not having the right network is the biggest barrier to landing an entry-level role.
IndustryLinkedInHow Graduates Can Find the Best Job Opportunities in 2026Apr 2026
- 466%6%
Entry-level hiring on LinkedIn declined 6% year over year, compared with a 10% decline for mid-level roles.
IndustryLinkedInHow Graduates Can Find the Best Job Opportunities in 2026Apr 2026
- 4772%72%
72% of young office workers are considering a switch to skilled trades.
IndustryLinkedInHow Graduates Can Find the Best Job Opportunities in 2026Apr 2026
- 4869%69%
The number of US LinkedIn members adding "founder" to their profile rose 69% year over year and has nearly tripled since 2022.
IndustryLinkedInHow Graduates Can Find the Best Job Opportunities in 2026Apr 2026
What these figures suggest
LinkedIn's research on young workers points to networks, not credentials, as the main barrier to a first job. Entry-level hiring fell less than mid-level hiring, but many young professionals are hedging with side businesses or trades. The survey covers 1,000 US respondents in their first three years of work.
08
B2B marketing on LinkedIn
- 4982%82%
82% of B2B marketers who work with creators agree that influencer campaigns are essential to deliver measurable ROI.
IndustryLinkedInHow LinkedIn is helping B2B marketers reach audiences at scale with creators and videoMar 2026
- 5081%81%
81% of B2B CMOs believe video speeds up sales cycles compared with other formats, and 79% say it speeds up lead conversion.
IndustryLinkedInHow LinkedIn is helping B2B marketers reach audiences at scale with creators and videoMar 2026
- 5156%56%
56% of B2B buyers who use creators rely on their input in the final stage of the buying process.
IndustryLinkedInHow LinkedIn is helping B2B marketers reach audiences at scale with creators and videoMar 2026
- 5281%81%
81% of B2B marketers who use creators say pulling back from them would mean leaving revenue on the table.
IndustryLinkedInHow LinkedIn is helping B2B marketers reach audiences at scale with creators and videoMar 2026
What these figures suggest
LinkedIn's 2026 survey of 1,299 B2B marketers finds strong belief in creators and video as sales tools. The figures describe marketer opinion rather than measured campaign results, and they come from a platform that sells creator and video ads.
About these figures
Figures come from LinkedIn's pressroom and Economic Graph, Microsoft's annual reports and quarterly earnings releases, and Pew Research Center surveys of US adults, and every quote was checked against the publisher's page. LinkedIn member counts are registered accounts, not active users. LinkedIn survey figures come from Censuswide and YouGov polls commissioned by LinkedIn, which sells the hiring and advertising products the surveys discuss. Microsoft's fiscal year ends June 30, and Pew's usage figures cover US adults only.
Every figure was taken from the publisher's own page, together with the sentence it appears in, and that sentence is re-checked against the source before each update. Where a survey covers a specific group, the figure says so. Read the methodology. Spotted a problem? Email editorial@mojolin.com.
Frequently asked questions
+How many members does LinkedIn have?
LinkedIn reported more than 1.4 billion members in its October 2026 business update. Microsoft's fiscal 2026 annual report cited over 1.3 billion, and more than 252 million members are in the United States. These are registered members, not monthly active users.
+How much revenue does LinkedIn make?
Microsoft reported LinkedIn revenue of $19,817 million for its fiscal year ended June 2026, up $2.0 billion or 11% from $17,812 million in fiscal 2025.
+What share of Americans use LinkedIn?
Pew Research Center found that 31% of US adults used LinkedIn in 2026. Use is highest among college graduates (51%), adults in households earning $100,000 or more (45%) and adults ages 18 to 29 (41%).
+Which region has the most LinkedIn members?
Europe, the Middle East and Africa has the most, with more than 450 million members, followed by Asia Pacific (427 million plus), North America (296 million plus) and South and Central America (233 million plus).
+Is LinkedIn useful for B2B marketing?
In LinkedIn's 2026 survey of 1,299 B2B marketers, 82% of those working with creators said influencer campaigns are essential to measurable ROI, and 81% of B2B CMOs said video speeds up sales cycles. On LinkedIn, paid video grew 25% and creator-led ads 63% year over year.
+Do AI skills help on LinkedIn?
LinkedIn reports that members who list AI literacy skills are 78% more likely to get hired and 11% more likely to be promoted than those who do not, while only 1.2% of members list an AI skill.
Sources
17 primary sources, by publisher
- 01Industry LinkedIn. About Us, LinkedIn Pressroom (2026)
- 02Industry LinkedIn. How Graduates Can Find the Best Job Opportunities in 2026 (Apr 2026)
- 03Industry LinkedIn. How LinkedIn is helping B2B marketers reach audiences at scale with creators and video (Mar 2026)
- 04Industry LinkedIn. LinkedIn Announces Hiring Assistant 2 (Sep 2026)
- 05Industry LinkedIn. LinkedIn data shows where opportunity is emerging as work changes (Oct 2026)
- 06Industry LinkedIn. LinkedIn Global Green Skills Report 2026 (Oct 2026)
- 07Industry LinkedIn. LinkedIn Research: Nearly 80% of people feel unprepared to find a job in 2026 (Jan 2026)
- 08Industry LinkedIn. New ways to build meaningful connections (Oct 2026)
- 09Industry LinkedIn. Q1 Earnings & Business Highlights (Oct 2026)
- 10Industry LinkedIn Economic Graph. LinkedIn Workforce Report, United States, September 2026 (Sep 2026)
- 11Industry Microsoft. Earnings Release FY26 Q3 (Apr 2026)
- 12Industry Microsoft. Earnings Release FY26 Q4 (Jul 2026)
- 13Industry Microsoft. Microsoft 2025 Annual Report (Jul 2025)
- 14Industry Microsoft. Microsoft 2026 Annual Report (Jul 2026)
- 15Research Pew Research Center. Americans' Use of Social Media in 2026 (fact sheet) (Oct 2026)
- 16Research Pew Research Center. NPORS Internet Fact Sheets Topline, 2026 (Oct 2026)
- 17Research Pew Research Center. Social Media and News Fact Sheet (2026)