Best software · Marketing
9 Best Video Marketing Platforms of 2026
This list is for marketing teams that host video on their website, embed it in landing pages and emails, and need to know which videos produce leads. We compared documented features and published prices for 9 platforms, from website hosts such as Wistia, Vimeo, SproutVideo and Spotlightr to enterprise platforms such as Brightcove and Kaltura and video messaging tools such as Vidyard, Loom and Hippo Video. Scores weigh features at 40%, ease of use at 30% and value at 30%.
By the Mojolin research desk · Updated November 9, 2026 · 9 tools compared · Prices checked on vendor pages, latest November 9, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
Wistia is our top pick because it pairs an ad-free player, in-video forms and A/B testing with Signals, which writes video engagement into HubSpot, Marketo and Pardot. Vimeo is the runner-up for teams that also want editing, AI dubbing and live webinars, and SproutVideo is the best value, with lead capture and white-label playback on its $12 Seed plan. Brightcove and Kaltura suit large organizations that buy through sales, while Vidyard, Loom and Hippo Video fit teams whose video is mostly personal outreach.
Top picks
Best overall
Wistia
8.8 / 10
B2B marketing teams that want an ad-free player, in-video forms and video engagement data inside HubSpot, Marketo or Pardot.
Read the review →Runner-up
Vimeo
8.7 / 10
Marketing teams that want ad-free hosting, editing and live webinars from one vendor at a low entry price.
Read the review →Also great
SproutVideo
8.6 / 10
Small and mid-sized marketing teams that want white-label hosting, live streaming and lead capture at a fixed monthly price.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | Wistia | B2B marketing teams that want an ad-free player, in-video forms and video engagement data inside HubSpot, Marketo or Pardot. | Free plan; Business $79 per month billed annually for 3+ users; Business + Signals $329 per month billed annually | 8.8 |
| 2 | Vimeo | Marketing teams that want ad-free hosting, editing and live webinars from one vendor at a low entry price. | Free plan; Starter $13 per month billed annually; Standard $26 and Advanced $76 per month billed annually | 8.7 |
| 3 | SproutVideo | Small and mid-sized marketing teams that want white-label hosting, live streaming and lead capture at a fixed monthly price. | Seed $12 per month billed annually ($15 monthly); Sprout $35, Tree $72 and Forest $195 per month billed annually | 8.6 |
| 4 |  Vidyard | B2B marketing and sales teams that share personalized video with prospects and track who watched. | Free plan; Starter $59 per seat per month billed annually ($89 monthly); Teams and Enterprise on quote | 8.2 |
| 5 |  Spotlightr | Small marketing teams and course creators that want protected video hosting with CTAs and lead forms at a low price. | Light $13 per month billed annually ($15 monthly); Plus $21, Premium $55 and Scale $163 per month billed annually | 8.1 |
| 6 |  Brightcove | Large marketing organizations that need enterprise security, branded video portals and integrations across the marketing stack. | Custom quote from sales (see vendor pricing, USD check pending) | 8.0 |
| 7 |  Loom | Marketing teams that record walkthroughs and async updates more than they publish polished website video. | Free Starter plan; Business $18 per user per month, Business + AI $24 per user per month; annual billing saves up to 17% | 7.9 |
| 8 |  Hippo Video | Revenue teams that want personalized videos and video sales pages, with marketing and sales sharing one tool. | Free plan; Pro $20 per user per month billed annually ($30 monthly); Teams $60 per user per month billed annually | 7.8 |
| 9 |  Kaltura | Large organizations that run marketing video, webinars and internal video on one enterprise platform. | Video Portal and Video Management Console on quote; webinar plans listed separately (see vendor pricing, USD check pending) | 7.6 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
Wistia
A video marketing platform for hosting, embedding and measuring business video, with lead capture and marketing automation sync.
wistia.com8.8
out of 10
Best for: B2B marketing teams that want an ad-free player, in-video forms and video engagement data inside HubSpot, Marketo or Pardot.
Wistia is built around the marketing website rather than the sales inbox. The Free plan covers hosting, a virtual recording studio, transcript-based editing and basic analytics for one user, which is enough to test the player on a few landing pages. Business, at $79 per month billed annually, is where marketing teams start: it removes Wistia branding, adds collections, channels and playlists, in-video CTAs and forms, heatmaps, engagement graphs and A/B testing, with 3 users and 250 GB of storage included.
The main reason to pick Wistia is Signals. At $329 per month billed annually, it connects Wistia to HubSpot, Marketo or Pardot, writes video engagement data to contact records, scores leads automatically and supports audience segmentation, so you can show which videos influenced pipeline. The catch is that this link to your marketing stack is not part of Business, extra users cost $25 each, and dubbing is an add-on below Enterprise.
Standout feature
Signals writes per-contact video engagement into HubSpot, Marketo and Pardot and scores leads from it.
Use cases
Demand generation teams
Gate a product demo video with an in-video form
Outcome: New leads captured on the landing page
Marketing operations
Sync viewing data to HubSpot contact records with Signals
Outcome: Lead scores that reflect video engagement
Content marketers
A/B test thumbnails on a homepage video
Outcome: A data-backed choice of thumbnail
Key features
- Customizable ad-free player with collections, channels and playlists
- In-video CTAs and branded Wistia forms for lead capture
- Heatmaps, engagement graphs, A/B testing and CSV export on Business
- Signals add-on syncs video engagement to HubSpot, Marketo and Pardot with lead scoring
- Virtual recording studio, transcript-based editing and AI social clips on every plan
Pros
- Free plan includes hosting, the recording studio and basic analytics
- Business includes 3 users, 250 GB of storage and branding removal
- Signals puts per-contact viewing data on CRM and marketing automation records
Cons
- Marketing automation integrations require the $329 per month Signals tier
- Extra users on Business cost $25 each
- Free plan is limited to 1 user and 25 GB of storage
Rank 2 · Runner-up
Vimeo
An ad-free video hosting and creation platform with a customizable player, lead capture forms, live events and AI translation.
vimeo.com8.7
out of 10
Best for: Marketing teams that want ad-free hosting, editing and live webinars from one vendor at a low entry price.
Vimeo covers more of the video workflow than most hosts at its price. Starter, listed at $13 per month billed annually, adds 100 GB of storage, shared folders, video review, engagement and social analytics and domain-level embed privacy to the free tier. Standard, at $26 per month billed annually, raises the account to 5 seats and 2 TB and adds a browser teleprompter, text-based editing and custom form lead capture, which is the plan most marketing teams will want.
Advanced, at $76 per month billed annually, adds broadcasts and webinars, streaming to multiple destinations, live chat, polls and Q&A, and event analytics, so a team can run a webinar program on the same account that hosts its website video. Vimeo AI can translate videos with dubbing in 29 languages and subtitles in 36+. The trade-off is that advanced marketing integrations and SSO sit on Enterprise, so teams that need deep CRM sync should compare it with Wistia's Signals tier.
Standout feature
Advanced combines hosting, editing and live webinars with Q&A for $76 per month billed annually.
Use cases
Small marketing teams
Host ad-free product videos on the website
Outcome: Branded playback without third-party ads
Event marketers
Run a live webinar with polls and Q&A on Advanced
Outcome: Live events and on-demand hosting in one account
Global brands
Dub a launch video with Vimeo AI
Outcome: Localized versions without a new shoot
Key features
- Ad-free, customizable player for website embeds, social and email
- Polls, CTAs, registration forms and CRM integrations for lead capture
- Engagement and social analytics from the Starter plan
- Custom form lead capture and text-based editing on Standard
- Webinars, multistream, live chat, polls and Q&A on Advanced
Pros
- Low entry price with a 7-day free trial on paid plans
- Vimeo AI dubbing in 29 languages and subtitles in 36+
- Advanced adds live webinars without a separate tool
Cons
- Custom lead capture forms start on Standard, not Starter
- Advanced marketing integrations are listed on Enterprise
- Starter includes 1 seat and 100 GB of storage
Rank 3 · Also great
SproutVideo
A white-label video hosting and live streaming platform with lead capture, in-player CTAs, video landing pages and privacy controls.
sproutvideo.com8.6
out of 10
Best for: Small and mid-sized marketing teams that want white-label hosting, live streaming and lead capture at a fixed monthly price.
SproutVideo is a straightforward pick for marketing teams that want to host and embed video on their own site without the platform's branding. Seed, at $12 per month billed annually or $15 monthly, already includes white-label hosting, analytics and engagement heatmaps, viewer tracking, in-player CTAs, lead capture, CRM integrations, video SEO and post-play screens, with 150 GB of storage, 1,800 GB of bandwidth and 2 team seats.
Higher plans mostly add capacity and security. Sprout, at $35 per month billed annually, adds restricted viewer login, a customizable video website and included live stream hours, while Tree, at $72, adds dynamic watermarks, signed embeds and 10 seats. Forest, at $195, brings SSO for viewer login, playback limits by geography and IP, exportable reports and phone support. There is no free plan, but the 30-day trial needs no card. Teams that want contact-level marketing automation sync will find more depth in Wistia.
Standout feature
Lead capture, CTAs, heatmaps and white-label playback are all included on the $12 Seed plan.
Use cases
Agencies
Embed white-label videos on client sites
Outcome: Client branding with no host logo
Marketing teams
Publish a playlist on a no-code video landing page
Outcome: A shareable video hub without developer time
Membership businesses
Restrict playback with viewer login on Sprout
Outcome: Private videos for paying members
Key features
- White-label on-demand hosting and live streaming on every plan
- Video marketing suite with lead capture, in-player CTAs, CRM integrations and video SEO
- Viewer engagement heatmaps and viewer tracking
- Customizable video landing pages for videos, live streams and playlists
- Password protection, playback whitelists and viewer access logs
Pros
- Every core feature is available on the entry plan
- 30-day free trial with no credit card
- Prices are listed in USD with no usage caps on included storage
Cons
- No permanent free plan
- Live streaming hours are included only from the Sprout plan up
- SSO for viewer login and geo or IP restrictions require Forest at $195 per month
Rank 4
Vidyard
An AI video platform for B2B revenue teams, with video recording and hosting, AI avatars, branded sharing pages and viewer analytics.
vidyard.com8.2
out of 10
Best for: B2B marketing and sales teams that share personalized video with prospects and track who watched.
Vidyard sits between video marketing and video selling. Its free plan records up to 5 videos per month and includes 15 AI videos and 3 custom AI avatars, but hosting starts on Starter, at $59 per seat per month billed annually or $89 monthly. Starter adds unlimited recording and hosting, automated captions, basic and quick CTAs, a standard branded sharing page, password protection and full video analytics with team performance reports.
The features that matter most to a marketing team, such as CRM and marketing automation integrations, video hubs, uploader widgets, custom CTAs and video scheduling and expiry, start on Teams, which is sold by quote and aimed at teams of 5 or more. Enterprise adds unlimited integrations, an API, SSO and custom metadata. The optional Video Agent add-on creates and sends personalized videos based on buyer actions and integrates with Salesloft, Salesforce, HubSpot and Marketo. Vidyard fits teams whose video spend is shared with sales.
Standout feature
AI avatars and the Video Agent add-on turn one recording into personalized videos triggered by buyer actions.
Use cases
Account-based marketing teams
Send personalized AI avatar videos to target accounts
Outcome: Outreach at scale without recording each video
Product marketers
Publish demo videos in a video hub on Teams
Outcome: One place for prospects to browse product videos
Revenue operations
Track viewing data with the insights dashboard
Outcome: Follow-up timed to prospect engagement
Key features
- Unlimited recording and video hosting on Starter
- Stock and custom AI avatars with an AI script generator
- Branded sharing pages, CTA templates and password-protected videos
- Video hubs, uploader widgets and video scheduling on Teams
- CRM and marketing automation integrations from Teams
Pros
- Free plan includes 15 AI videos and 3 custom AI avatars
- Full video analytics and team performance reports on Starter
- Video Agent add-on automates personalized videos based on buyer actions
Cons
- CRM and MAP integrations and video hubs need the quote-based Teams plan
- Free plan does not include video hosting
- Per-seat pricing adds up for larger marketing teams
Rank 5
Spotlightr
A video hosting platform with an encrypted, brandable player, lead capture, heatmap analytics, course and gallery modules.
spotlightr.com8.1
out of 10
Best for: Small marketing teams and course creators that want protected video hosting with CTAs and lead forms at a low price.
Spotlightr is a budget host with an unusual focus on protecting content. Every uploaded video is HLS encrypted to stop downloads through browser extensions, and the Light plan, at $13 per month billed annually or $15 monthly, already includes a brandable player, clickable CTAs, in-video lead capture forms, heatmap analytics, domain embed protection and a WordPress plugin. The limit is capacity: Light allows 25 videos and 50 GB of storage.
Plus, at $21 per month billed annually, removes the video limit and adds course and gallery modules with paid access through Stripe, email gating, integrations with major email and CRM tools and dynamic IP watermarks. Premium, at $55, adds in-video quizzes, advanced reporting, CRM tags and tracking codes fired at set timestamps, which help segment viewers in a CRM, plus 5 team accounts. Bandwidth beyond each plan is billed per GB, so heavy traffic sites should estimate usage first.
Standout feature
HLS encryption and domain embed protection come on the $13 entry plan.
Use cases
Course creators
Sell a gated video course through Stripe on Plus
Outcome: Paid access without a separate course platform
Small marketing teams
Add a lead form inside a product video
Outcome: Leads captured while viewers watch
Email marketers
Tag CRM contacts when they reach a timestamp on Premium
Outcome: Segments based on how far people watched
Key features
- HLS encryption on every uploaded video to block browser download extensions
- Brandable player with clickable CTAs and in-video lead capture forms
- Video analytics with heatmaps
- Transcription and subtitle translation into 100+ languages
- CRM tags and tracking codes triggered by timestamps on Premium
Pros
- Low entry price with a 14-day free trial
- Domain embed protection and encryption on the entry plan
- Course and Netflix-style gallery modules from Plus
Cons
- Light plan is limited to 25 videos and 50 GB of storage
- Bandwidth over the plan limit is billed per GB
- Advanced analytics and CRM tags start on Premium at $55 per month
Rank 6
Brightcove
An enterprise video platform whose Marketing Studio pack bundles the player, galleries, interactivity, analytics and marketing integrations.
brightcove.com8.0
out of 10
Best for: Large marketing organizations that need enterprise security, branded video portals and integrations across the marketing stack.
Brightcove is the enterprise option on this list. Its Marketing Studio pack combines a player you can brand with your logo and colors and extend with CSS or JavaScript, gallery templates for branded portals and video landing pages, and interactivity such as polls, quizzes, clickable CTAs and chapter markers. Analytics cover views, watch time, engagement and viewer demographics, and Brightcove says you can track how videos influence leads and sales by connecting your CRM.
The platform also covers live streaming, with clips pushed to social channels while an event runs, plus an AI suite, OTT apps and developer APIs as extras. Security is a strength, with SSO, SCIM user management, domain whitelisting, embed restrictions, URL tokenization and AES encryption. The downside for smaller teams is buying friction: Brightcove publishes no prices, offers a demo rather than a self-serve trial, and quotes every plan, so expect a sales process and an annual contract.
Standout feature
Marketing Studio pairs enterprise security such as SCIM and AES encryption with galleries and interactive video.
Use cases
Enterprise marketing teams
Launch a branded video portal with Gallery templates
Outcome: A central video destination on the company domain
Regulated industries
Restrict video access with SSO and URL tokenization
Outcome: Controlled playback for sensitive content
Event marketers
Clip a live stream and post highlights to social during the event
Outcome: Social content while the event is still live
Key features
- Customizable player with adaptive streaming, logo, colors and CSS or JavaScript control
- Gallery templates for branded portals and video landing pages
- Interactive polls, quizzes, clickable CTAs and chapter markers
- Analytics on views, watch time and demographics, tied to leads through CRM integration
- SSO, SCIM, domain whitelisting, URL tokenization and AES encryption
Pros
- Integrates with marketing automation platforms, CRMs, CMSs and social accounts
- Live streaming with clips pushed to social channels during the event
- 24/7 support by phone, email and online resources
Cons
- No published pricing, every plan is quoted by sales
- No self-serve free trial, Brightcove asks you to request a demo
- More setup than self-serve hosts built for small teams
Rank 7
Loom
A screen and camera recording tool for sharing quick videos by link, with viewer insights, transcripts and Loom AI editing.
loom.com7.9
out of 10
Best for: Marketing teams that record walkthroughs and async updates more than they publish polished website video.
Loom is the easiest way on this list to get a video recorded and shared, but it is a communication tool more than a marketing host. The free Starter plan supports up to 50 members with 25 videos per person and 5 minute recordings, plus transcriptions in more than 50 languages, comments and viewer insights. Business, at $18 per user per month, removes those limits and adds 4K recording, trimming and stitching, custom thumbnails, embedded links, Loom branding removal, logo and player colors, uploads and downloads, and exportable engagement insights.
Business + AI, at $24 per user per month, adds auto-enhanced and edited videos. For marketing teams, Loom works well for internal reviews, quick product walkthroughs and personal outreach, and its embeds work in tools such as Notion, Intercom and Zendesk. It lacks the website-focused features that Wistia, Vimeo or SproutVideo list, such as in-video lead forms and video landing pages, so most teams pair it with a dedicated host.
Standout feature
The free plan covers up to 50 members with transcripts in 50+ languages.
Use cases
Product marketers
Record a feature walkthrough for the sales team
Outcome: Sales gets context without a meeting
Content teams
Share a video review of a draft landing page
Outcome: Faster feedback rounds
Customer marketing
Embed a how-to video in a help center article
Outcome: Fewer repeat questions
Key features
- Screen and camera bubble recording up to 4K on Business
- Transcriptions in 50+ languages and closed captions
- Viewer insights and exportable engagement insights
- Custom branding with logo and player colors on Business
- Embed links in videos, trim and stitch videos
Pros
- Free Starter plan for up to 50 members
- Very fast to record and share by link
- Integrations with Slack, Gmail, Jira, Notion and more
Cons
- Built for sharing by link, not for SEO-focused website hosting
- Free plan limits each person to 25 videos of 5 minutes
- No in-video lead capture forms listed on the pricing page
Rank 8
Hippo Video
A video platform for sales and marketing with video recording, interactive CTAs, personalized videos at scale and sales page templates.
hippovideo.io7.8
out of 10
Best for: Revenue teams that want personalized videos and video sales pages, with marketing and sales sharing one tool.
Hippo Video is a video messaging platform that also covers parts of marketing video. Pro, at $20 per user per month billed annually or $30 monthly, includes unlimited full HD recording, chapters, virtual backgrounds, interactive CTAs, custom branding and URL, an AI script editor, 5 sales page templates and 100 automated personalized videos. Teams, at $60 per user per month billed annually, raises those limits to 300 personalized videos and 15 templates and adds integrations with Outreach, Salesloft, HubSpot and Freshsales, advanced sales pages and team reports.
Hippo also sells a separate text-to-video product, with a free tier and a Starter plan from $24 per user per month billed annually, for teams that want AI-made videos. The fit for marketing teams is personalized outreach and campaign landing pages rather than website hosting: the pricing page does not list SEO, white-label embeds or heatmaps, so pair it with a host if your site video matters most.
Standout feature
Automated personalized videos insert each viewer's name, image and text into one recording.
Use cases
Field marketing teams
Send personalized event invitation videos
Outcome: Invites that address each guest by name
Sales development
Share a video sales page with a deck and demo
Outcome: One link with everything a prospect needs
Revenue teams
Sync video activity to HubSpot on Teams
Outcome: Video engagement visible in the CRM
Key features
- Interactive CTAs, custom branding and custom URL on Pro
- Automated personalized videos with names, images and text
- Sales page templates with documents, images and links
- AI script editor for video creation
- Integrations with Outreach, Salesloft, HubSpot and Freshsales on Teams
Pros
- Free plan with Gmail, Outlook and LinkedIn integrations
- 7-day free trial on Pro and Teams
- Separate text-to-video product for AI video creation
Cons
- Sales platform integrations start on Teams at $60 per user per month
- Feature limits such as video flows and personalized video counts apply per plan
- Enterprise requires a minimum of 10 seats
Rank 9
Kaltura
An enterprise video platform with a video portal, video management console, webinars, virtual events and AI avatars.
kaltura.com7.6
out of 10
Best for: Large organizations that run marketing video, webinars and internal video on one enterprise platform.
Kaltura is a broad enterprise video company, and marketing is one of several use cases next to education, internal communications and media. For marketing teams, the relevant products are the Video Portal, a central hub for creating, managing and sharing video, the Video Management Console for ingesting, enriching, editing, securing and publishing media, and Kaltura Webinars and Virtual Events for branded live programs. AI Content Lab turns long recordings into clips, quizzes and summaries, and Kaltura also sells AI avatar and agentic engagement products.
The strength is range: a large organization can run its webinar series, its video library and its embeds on one platform with admin roles and APIs. The trade-off is that the Video Portal and management console are quoted by sales, and the product line is wide enough that setup takes more effort than a self-serve host such as SproutVideo or Vimeo. We list its price as pending.
Standout feature
Webinars, virtual events and a video portal come from one enterprise vendor.
Use cases
Enterprise marketing teams
Run a webinar series and host the replays in the Video Portal
Outcome: Live and on-demand video on one platform
Content teams
Turn a long webinar into short clips with AI Content Lab
Outcome: Social clips from existing recordings
Global organizations
Syndicate video to partner channels from the console
Outcome: One upload published to many destinations
Key features
- Video Portal as a central hub for creating, managing and sharing video
- Video Management Console for upload, enrichment, editing and publishing
- Webinars and virtual events with branded event experiences
- AI Content Lab to turn long videos into clips, quizzes and summaries
- Admin roles and permissions with syndication to distribution partners
Pros
- One vendor for video hosting, webinars and virtual events
- Media management tools and APIs for custom workflows
- Trial options on Video Portal and the management console
Cons
- Core video products are sold by quote
- Breadth of products means more setup than self-serve hosts
- Much of the product line targets education and internal communications
Frequently asked questions
+What is the best video marketing platform?
Wistia is our top pick for B2B marketing teams because it combines an ad-free player, in-video forms, A/B testing and Signals, which syncs video engagement to HubSpot, Marketo and Pardot. Vimeo is the runner-up for teams that also want editing and live webinars, and SproutVideo is the best value from $12 per month billed annually.
+What is the cheapest video marketing platform?
SproutVideo Seed costs $12 per month billed annually, or $15 monthly, and includes lead capture and white-label hosting. Vimeo Starter and Spotlightr Light are both listed at $13 per month billed annually. Wistia, Vimeo, Vidyard, Loom and Hippo Video also offer free plans with limits.
+Which video platform integrates with HubSpot or Marketo?
Wistia Signals connects to HubSpot, Marketo and Pardot and adds video engagement to contact records. Vidyard lists CRM and MAP integrations on its Teams plan, Hippo Video integrates with HubSpot on Teams, and Brightcove Marketing Studio integrates with marketing automation platforms and CRMs.
+Is Vimeo or Wistia better for marketing?
Wistia goes further on lead tracking, with heatmaps, A/B testing and contact-level data through Signals. Vimeo costs less to start, at $13 per month billed annually for Starter, and adds live webinars, polls and Q&A on its Advanced plan, which Wistia sells as a separate webinar product.
+Can I stop people from downloading my videos?
Spotlightr encrypts every uploaded video with HLS to block download extensions and adds dynamic IP watermarks from Plus. SproutVideo offers dynamic watermarks and signed embeds on Tree, and Brightcove supports URL tokenization and AES encryption. Wistia lists Video Playback Protection on Enterprise.
About this list
Updated November 9, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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