Best software · Sales
10 Best Sales Prospecting Tools of 2026
This list is for founders, SDRs and small sales teams who need to find the right companies and contacts and know when to reach out. Apollo is the most complete all-in-one, LinkedIn Sales Navigator is the standard for researching people, and newer signal-based tools like CapyScout and SignalVan focus on who is ready to buy right now.
By the Mojolin research desk · Updated November 2, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 2, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
Apollo is our top pick: a free plan, a large contact database, email sequencing and calling in one tool make it the best starting point for most teams. If you want an AI agent that watches accounts for buying signals and drafts outreach for you, CapyScout is the best value at $29 a month. LinkedIn Sales Navigator remains worth its price for teams that prospect mainly on LinkedIn.
Top picks
Best overall
Apollo
8.9 / 10
Startups and small sales teams that want prospecting data and outreach in one affordable tool.
Read the review →Runner-up
CapyScout
8.4 / 10
Small B2B teams that want an AI agent to watch accounts for signals and draft outreach for review.
Read the review →Also great
Snov.io
8.3 / 10
Small teams that want email finding and cold email campaigns in one budget tool.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | Apollo | Startups and small sales teams that want prospecting data and outreach in one affordable tool. | Free plan; paid Basic, Professional and Custom plans priced per user (prices load interactively on the pricing page); credits pooled across the team | 8.9 |
| 2 | CapyScout | Small B2B teams that want an AI agent to watch accounts for signals and draft outreach for review. | Free plan after a 7-day trial; Lite $29 per month ($25 billed annually); Basic $59; Growth $119; Scale $299 | 8.4 |
| 3 | Snov.io | Small teams that want email finding and cold email campaigns in one budget tool. | Free trial plan; Starter $39 per month or $29.25 per month billed annually with 1,000 credits; Pro plans from $99 per month | 8.3 |
| 4 |  Lusha | Reps who want to reveal emails and phone numbers quickly from LinkedIn or their CRM. | Free plan with up to 40 credits per month; paid plans by credits and seats (prices on the pricing page); 1 credit per email, 5 per phone number | 8.2 |
| 5 |  RocketReach | Recruiters and sales pros who need verified personal and work contact details at a set yearly price. | Essentials $33 per month ($399 billed annually), email only; Pro $75 per month ($899 annually) with phones; Ultimate $142 per month ($1,699 annually) | 8.2 |
| 6 |  SignalVan | Founders looking for their first paying customers without building a sales team. | Pay as you go credits shared by the whole team, no seats; 1,000 credits for $40; free first ranked list | 8.2 |
| 7 |  LinkedIn Sales Navigator | Sales teams that prospect and build relationships mainly on LinkedIn. | Core $119.99 per month or $1,079.88 per year; Advanced $159.99 per month or $1,799.88 per year; Advanced Plus custom; free trial | 8.1 |
| 8 |  AdvertiserLeads | Agencies, lenders and SaaS teams that sell to Shopify and ecommerce brands running ads. | Free plan with 10 reveals a month; Starter $49 per month; Pro $99 per month ($49 for founding members); Agency $249 per month | 7.9 |
| 9 |  UpLead | Small sales teams that want verified emails and mobile numbers with simple per-contact credits. | 7-day free trial with 5 credits; Essentials $99 per month for 170 credits ($74 per month billed annually); Plus $199 per month | 7.9 |
| 10 |  PitchSmart | Account executives who need deep research and talking points on each account, not bigger lists. | 200 free tokens to start; Starter $39 per month billed annually ($470 per year); Professional $119 per month billed annually; Enterprise $399 | 7.8 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
Apollo
An all-in-one sales platform with a B2B contact database, email sequencing, calling and AI features.
apollo.io8.9
out of 10
Best for: Startups and small sales teams that want prospecting data and outreach in one affordable tool.
Apollo is the default prospecting tool for a reason: it combines a large B2B database with the outreach tools to act on it. You can search by title, company and many filters, reveal emails and phone numbers with credits, and send email campaigns, which are included on every account, including the free one. Professional adds higher credit limits, AI features, call recording and advanced CRM integrations. Apollo says more than 600,000 companies use it.
There are rules worth knowing before you buy. Credits are pooled across the team and granted at the start of each cycle, but unused credits expire and do not roll over. Every seat on an account must be on the same plan, so you cannot mix Basic and Professional users. Free plans can only connect Gmail. Prices on the pricing page load interactively, so check them on the live page. For most teams starting outbound, Apollo is still the best value on this list.
Standout feature
Email campaigns are included on every account, even the free plan, alongside a large contact database.
Use cases
Founders
Build a target list and send a sequence on the free plan
Outcome: First outbound campaign at no cost
SDR teams
Find, call and email from one tool
Outcome: Less switching between apps
RevOps
Sync contacts and activity to the CRM
Outcome: Cleaner pipeline data
Key features
- Searchable B2B database of contacts and companies
- Email campaigns and sequencing on every account
- Call recording and AI features on Professional
- Credits pooled across the team and granted upfront
- CRM integrations, with advanced ones on higher plans
Pros
- Free plan is enough to test data and outreach
- Database, sequencing and dialer in one place
- Used by more than 600,000 companies, per Apollo
Cons
- Unused credits expire at the end of each billing cycle
- All seats must be on the same plan
- Free plans can only connect Gmail inboxes
Rank 2 · Runner-up
CapyScout
An AI prospecting agent that finds companies that fit, the right person and a reason to reach out now.
capyscout.com8.4
out of 10
Best for: Small B2B teams that want an AI agent to watch accounts for signals and draft outreach for review.
CapyScout works like a junior SDR. You describe who you sell to, or start from your website, and the agent finds companies that fit, the right person at each one and a reason to reach out now, such as a new VP of Sales hire. It drafts every email and LinkedIn message for you to review, and once you trust it, it can send them for you. It can also watch a list or your CRM for signals and alert you at the right moment.
Pricing is friendly to small teams. There are no per-user fees, plans start at $29 a month to watch up to 250 accounts, and you land on a free plan when the 7-day trial ends. Contacts are paid in credits, which CapyScout puts at about $0.13 for a title with a verified work email. The credit system has a learning curve, and daily account checks start on Growth at $119. For a founder or small team, it is the best value AI prospecting agent here.
Standout feature
It finds a reason to reach out for each account and drafts the message, with no per-user fees from $29 a month.
Use cases
SaaS teams
Reach companies that just hired a sales leader
Outcome: Timely, relevant outreach
Agencies selling locally
Find businesses by rating and review count
Outcome: Targeted local prospect lists
Founders
Review AI-drafted emails before sending
Outcome: Outbound without writing every message
Key features
- Finds companies, decision makers and a reason to reach out now
- Drafts email, call and LinkedIn messages for review
- Watches accounts or your CRM for buying signals
- Integrations with HubSpot, Pipedrive, Attio, Gmail, Outlook and Slack
- API, webhooks, MCP server and Chrome extension
Pros
- Low entry price with no per-user fees
- You approve messages until you trust the agent to send
- Works for local businesses as well as SaaS targets
Cons
- Credit math per contact takes time to learn
- Daily account checks start on the $119 Growth plan
Rank 3 · Also great
Snov.io
A prospecting and cold outreach platform with email finder, verifier, warm-up and multichannel campaigns.
snov.io8.3
out of 10
Best for: Small teams that want email finding and cold email campaigns in one budget tool.
Snov.io bundles prospecting and cold email into one affordable tool. Credits pay for prospect searches, email searches and verifications, and the same subscription runs multichannel campaigns with unlimited follow-ups and email warm-up. Starter costs $39 a month, or $29.25 billed annually, and includes 1,000 credits, 5,000 recipients, 75 enrichment tokens and three warm-up mailboxes, with unlimited team seats.
The pricing has several moving parts: credits for finding and verifying, recipients for people you contact, and tokens for enrichment, which makes forecasting harder than with a simple per-contact price. LinkedIn automation is a separate $69 a month per account. Snov.io's database is not as deep as Apollo's, but for a small team that wants to find emails, verify them and run campaigns without paying per seat, it is a strong value.
Standout feature
Paid plans include unlimited team seats, with prospecting, verification and campaigns in one bill.
Use cases
Small agencies
Find and verify emails before a campaign
Outcome: Fewer bounces
Startups
Run cold email sequences with warm-up
Outcome: Better inbox placement
Teams with many users
Share one plan across the team
Outcome: No per-seat costs
Key features
- Email finder, prospect search and email verification
- Multichannel campaigns with unlimited follow-ups
- Email warm-up for multiple mailboxes
- Phone and data enrichment with tokens
- MCP access for Claude and ChatGPT
Pros
- Unlimited team seats on paid plans
- Prospecting and outreach in one subscription
- Free plan to try it
Cons
- LinkedIn automation slots cost $69 per month each
- Several unit types (credits, recipients, tokens) to track
Rank 4
Lusha
A B2B contact and company data platform with a browser extension, CRM integrations and buying signals.
lusha.com8.2
out of 10
Best for: Reps who want to reveal emails and phone numbers quickly from LinkedIn or their CRM.
Lusha is the quickest way for a rep to get an email or phone number while browsing. Its browser extension works on LinkedIn and company websites, and the data syncs to your CRM. Lusha also offers company data, dated buying signals and an API for workflows and AI agents. The company says more than 280,000 revenue teams use it.
Pricing is credit-based: revealing a verified email costs 1 credit and a phone number costs 5. The free plan includes up to 40 credits a month plus the extension and CRM integrations, enough for a light test. Teams that mostly call will burn through credits faster, so estimate phone reveals before choosing a plan. Lusha is less of an all-in-one than Apollo, with no built-in sequencing, but it is easier to pick up and works well beside an existing outreach tool.
Standout feature
The browser extension makes it one of the fastest ways to get a verified email or phone number while on LinkedIn.
Use cases
Account executives
Reveal a prospect's phone from LinkedIn
Outcome: Direct call in seconds
Sales ops
Push contacts into the CRM
Outcome: No manual data entry
AI agent builders
Pull contact data through the API
Outcome: Fresh data in automated workflows
Key features
- Verified emails and phone numbers
- Browser extension for LinkedIn and websites
- CRM integrations
- Company data and dated buying signals
- API access for workflows and AI agents
Pros
- Very fast to use from the browser extension
- Free plan with monthly credits
- Trusted by 280,000+ revenue teams, per Lusha
Cons
- Phone numbers cost 5 credits each
- Credits can run out quickly for calling-heavy teams
Rank 5
RocketReach
A contact database with verified emails and phone numbers, exports, integrations and API access.
rocketreach.co8.2
out of 10
Best for: Recruiters and sales pros who need verified personal and work contact details at a set yearly price.
RocketReach is a long-standing contact database used by both sales teams and recruiters. Every plan includes unlimited verified personal and professional emails plus MCP and API access, and the Pro plan adds unlimited verified mobile and direct phone numbers, technographics, news and org charts, and integrations with Salesforce, HubSpot, Outreach, Salesloft and Bullhorn. Autopilot jobs keep running searches in the background.
The main limits are exports and phones. Essentials at $33 a month, billed annually at $399, is email only and allows 1,200 exports a year; Pro at $899 a year raises that to 3,600 and adds phone numbers. Annual billing roughly halves the cost compared with monthly. RocketReach does not include outreach like Apollo, so pair it with a sequencer, but for steady, verified lookups it is solid value.
Standout feature
Unlimited verified email lookups and API access are included even on the cheapest plan.
Use cases
Recruiters
Find candidate contacts and push to Bullhorn
Outcome: Faster outreach to candidates
Sales reps
Look up direct dials on Pro
Outcome: More connected calls
Developers
Query contacts through the API or MCP
Outcome: Data inside custom tools
Key features
- Unlimited verified personal and professional emails
- Verified mobile and direct phone numbers from Pro
- Technographics, news and org charts on Pro
- Salesforce, HubSpot, Outreach, Salesloft and Bullhorn integrations
- MCP and API access on every plan
Pros
- Unlimited email lookups on all plans
- Annual billing halves the price
- Bullhorn integration suits recruiters
Cons
- Phone numbers need the Pro plan
- Exports are capped per year
Rank 6
SignalVan
Signal-first prospecting that finds companies showing they are ready to buy and hands you verified contacts.
signalvan.com8.2
out of 10
Best for: Founders looking for their first paying customers without building a sales team.
SignalVan starts from your website and looks for companies already showing they need what you sell: hiring for the role you sell to, raising money or asking on LinkedIn for exactly your service. It ranks them, finds the decision maker's verified contact details and writes a first line, and you reach out by email or phone. The first ranked list is free, with no card, and appears in about five minutes.
There are no seats or subscriptions. You buy credits with a slider, for example 1,000 credits for $40, and the whole team draws from one balance. Credits pay for lead searches, contact details, mobile numbers, chatting with the agent and reading your documents, and you see an estimate before each search. Integrations are early, with Smartlead sending and Excel export today, so it suits founders more than large teams with complex stacks.
Standout feature
It finds buyers from live signals like hiring and funding and gives you the first ranked list free.
Use cases
Pre-revenue founders
Find companies hiring for the role you sell to
Outcome: First sales conversations this week
Small agencies
Spot LinkedIn posts asking for their service
Outcome: Warm leads instead of cold lists
Lean teams
Share one credit balance
Outcome: No per-seat cost
Key features
- AI agents search for hiring, funding and LinkedIn buying signals
- Verified contact details for decision makers
- Drafts the first line of outreach
- Sends through Smartlead and exports to Excel
- Credits shared across the whole team
Pros
- First ranked list is free with no card
- No seats or subscriptions, only credits
- Shows the price before you pay
Cons
- Outreach integrations are limited for now
- Credits are spent on searches and chats as well as contacts
Rank 7
LinkedIn Sales Navigator
LinkedIn's prospecting tool with advanced search, lead lists and InMail on the world's largest professional network.
linkedin.com8.1
out of 10
Best for: Sales teams that prospect and build relationships mainly on LinkedIn.
Sales Navigator is still the best way to research people on LinkedIn. Its search filters go well beyond LinkedIn's free search, and saved leads and accounts trigger alerts when someone changes jobs, posts or engages, which gives reps a natural reason to get in touch. InMail lets you message people outside your network, and Advanced adds team features for sharing and coordinating.
It is also the priciest per seat of the database-style tools here. Core starts at $119.99 a month or $1,079.88 a year, Advanced at $159.99 a month, and CRM integrations need the custom-priced Advanced Plus. Sales Navigator does not give you email addresses or phone numbers, so most teams pair it with Lusha, Apollo or RocketReach. If LinkedIn is where your buyers are active, it pays for itself; if not, Apollo covers more ground for less.
Standout feature
Lead alerts on job changes and posts come straight from LinkedIn, the source other databases copy.
Use cases
Enterprise AEs
Map buying committees at target accounts
Outcome: Multi-threaded deals
Social sellers
Track posts and job changes from saved leads
Outcome: Timely, personal outreach
Sales teams
Share lead lists on Advanced
Outcome: Less overlap between reps
Key features
- Advanced lead and account search on LinkedIn data
- Saved lead lists and alerts on job changes and activity
- InMail messages to people outside your network
- Team features on Advanced
- CRM integrations on Advanced Plus
Pros
- Data comes straight from LinkedIn profiles
- Alerts on job changes and posts give natural reasons to reach out
- Free trial for eligible members
Cons
- Expensive per seat compared with database tools
- No email addresses or phone numbers included
- CRM sync requires Advanced Plus
Rank 8
AdvertiserLeads
Finds ecommerce brands by what their Meta ads are doing: starting, scaling or stopping.
advertiserleads.com7.9
out of 10
Best for: Agencies, lenders and SaaS teams that sell to Shopify and ecommerce brands running ads.
AdvertiserLeads does one thing: it tracks what ecommerce brands are doing with their ads and turns that into leads. You can see Shopify stores that just started, scaled or stopped Meta ads, filter by niche, and get alerts when new brands match. For an agency, a lender or a SaaS tool that sells to ecommerce, a brand that just doubled its ad spend is a far better lead than a random store.
The free plan shows a masked live feed with 10 reveals a month and one weekly alert. Starter at $49 unmasks every brand in one niche with daily alerts and CSV export; Pro at $99, or $49 for founding members, adds full ad history and three niches; Agency at $249 covers all niches with API access and three seats. It is narrow by design, and CRM integrations are still listed as coming, but for ecommerce-focused sellers the signal is very relevant.
Standout feature
It turns Meta ad activity, such as a brand starting or scaling ads, into a daily lead feed.
Use cases
Performance agencies
Pitch brands that just scaled ads
Outcome: Outreach to brands with budget
Ecommerce lenders
Spot fast-growing stores by ad spend
Outcome: Better-qualified loan leads
Shopify app makers
Watch a niche with daily alerts
Outcome: Steady flow of new targets
Key features
- Live feed of stores that started, scaled or stopped ads
- Filters by niche and signal
- Daily alerts by email, Slack or webhook
- CSV export and API on Agency
- Free Ad Library scraper and brand lookup tools
Pros
- Ad activity is a clear buying signal for ecommerce services
- Free plan with 10 brand reveals a month
- MCP server and API for use in Claude or your stack
Cons
- Narrow focus on ecommerce brands running Meta ads
- CRM integrations are listed as coming
Rank 9
UpLead
A B2B contact database with verified emails, mobile direct dials and broad CRM integrations.
uplead.com7.9
out of 10
Best for: Small sales teams that want verified emails and mobile numbers with simple per-contact credits.
UpLead keeps prospecting data simple: one credit reveals one contact, with both a verified email and a mobile direct dial. UpLead states a 95% accuracy rate for its email verification, offers a Chrome extension for LinkedIn and websites, and connects to Salesforce, HubSpot, Zoho, Pipedrive, Outreach, Salesloft and many more, plus 1,500 apps through Zapier.
The value depends on how you buy. Essentials is $99 a month for 170 credits on monthly billing, but the annual plan is $74 a month and includes 2,040 credits up front. The trial only gives you 5 credits, which is not much to judge data quality. UpLead does not include outreach tools, so it sits beside a sequencer. For teams that call as much as they email, the bundled mobile numbers are its strongest point.
Standout feature
Each credit reveals both a verified email and a mobile direct dial for the same contact.
Use cases
Inside sales reps
Reveal emails and mobiles with one credit
Outcome: Call and email the same lead
Sales ops
Export lists to the CRM
Outcome: Clean records in Salesforce or HubSpot
Small teams
Prospect from LinkedIn with the extension
Outcome: Contacts without leaving the browser
Key features
- Verified emails with a stated 95% accuracy rate
- Mobile direct dials on every plan
- Chrome extension for LinkedIn and websites
- Integrations with Salesforce, HubSpot, Pipedrive and more
- 1,500+ apps through Zapier
Pros
- One credit reveals a contact's email and mobile number
- Simple to search and export
- Long list of CRM and sequencer integrations
Cons
- 170 monthly credits on Essentials is small
- Free trial only includes 5 credits
Rank 10
PitchSmart
Builds a research-backed plan for every lead from buying signals, filings and news.
pitchsmart.io7.8
out of 10
Best for: Account executives who need deep research and talking points on each account, not bigger lists.
PitchSmart is about depth rather than volume. You upload a list and describe what you sell, and it researches each account to build a plan: what the company is spending on, which signals in filings and news matter, and how to open the conversation. Its sample plan cites a specific figure from a public filing and turns it into a question, which is the kind of homework reps rarely have time to do. It also drafts emails and lets you practice the conversation.
Every workspace starts with 200 free tokens, about 20 researched accounts, with no card. Starter is $39 a month billed annually for 100 contacts and about 200 account researches, Professional is $119 for 250 contacts and five products, and Enterprise is $399. It is not a list builder, so pair it with Apollo or Sales Navigator, but for AEs working a set of named accounts it adds real preparation.
Standout feature
It turns public filings and news into a specific plan and opening question for each lead.
Use cases
Enterprise AEs
Research named accounts before outreach
Outcome: Specific, credible first messages
Account managers
Map cross-sell opportunities in the customer base
Outcome: More expansion conversations
New reps
Practice calls with conversation practice
Outcome: More confident first meetings
Key features
- Customer and prospect research for each lead
- A sales plan built from signals in filings and news
- AI email drafts
- Conversation practice before calls
- Find similar contacts
Pros
- 200 free tokens, about 20 researched accounts, with no card
- Research is specific, citing figures from filings
- Useful for cross-selling into existing customers
Cons
- Lower contact volumes than database tools
- Paid plans are priced for annual billing
Frequently asked questions
+What is a sales prospecting tool?
It helps you find companies and people who fit your ideal customer, get their contact details and decide when to reach out. Some tools are contact databases, others watch for buying signals, and many also send outreach.
+What is buyer intent data?
Buyer intent data is a signal that a company may be ready to buy, such as hiring for a role, raising money, posting about a problem on LinkedIn or changing its ad spend. SignalVan, CapyScout and AdvertiserLeads are built around these signals.
+What is the best free prospecting tool?
Apollo has the most capable free plan, with database access and email campaigns. Lusha's free plan gives up to 40 credits a month, AdvertiserLeads gives 10 brand reveals, and SignalVan's first ranked list is free.
+Is LinkedIn Sales Navigator worth it?
It is worth it if your buyers are active on LinkedIn and your reps prospect there daily. At $119.99 a month per seat it is expensive, and it does not include emails or phone numbers, so most teams add a data tool too.
+How accurate is B2B contact data?
No database is fully accurate because people change jobs constantly. Prefer tools that verify emails before you send, test each vendor on a list of your own target accounts, and watch bounce rates in your first campaigns.
+Do I need a separate tool to send emails?
Not always. Apollo and Snov.io include email campaigns, and CapyScout drafts and can send messages. Lusha, RocketReach, UpLead and Sales Navigator mostly provide data, so you will need a sequencer or CRM for outreach.
About this list
Updated November 2, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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