Best software · Sales
10 Best Sales Intelligence Tools of 2026
This list is for revenue teams buying contact and company data to find accounts, qualify them and reach the right people. It covers broad databases (Apollo.io, ZoomInfo, Cognism, Lusha, UpLead, Lead411), research and capture tools (LinkedIn Sales Navigator, LeadIQ), company intelligence (Crunchbase) and a workflow builder (Clay). We compared documented features and published prices from each vendor's own pages in November 2026. Scores weight features 40%, ease of use 30% and value 30%.
By the Mojolin research desk · Updated November 7, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 7, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
Apollo.io is our top pick: it combines a database of 240M contacts and 30M companies with sequencing, a dialer and a free plan that never expires, which makes it the best value for most teams. ZoomInfo has the deepest feature set, with intent, website visitors and AI account prioritization, but every package is quoted. Cognism is the pick for compliant European data and verified mobiles, and Lusha is the easiest tool to start with. If you want to design your own research workflows, Clay is the most flexible option.
Top picks
Best overall
Apollo.io
8.9 / 10
Startups and mid-size revenue teams that want contact data and outreach in one account with a free start.
Read the review →Runner-up
ZoomInfo
8.4 / 10
Enterprise and mid-market sales and marketing teams that want the deepest data, intent signals and workflow automation.
Read the review →Also great
Cognism
8.3 / 10
Teams selling into Europe and globally that care about compliant data and mobile numbers for cold calling.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | Apollo.io | Startups and mid-size revenue teams that want contact data and outreach in one account with a free start. | Free plan with no time limit; Basic, Professional and Custom plans per user (USD check pending) | 8.9 |
| 2 | ZoomInfo | Enterprise and mid-market sales and marketing teams that want the deepest data, intent signals and workflow automation. | Custom packages with a set number of monthly credits; free trial (USD check pending) | 8.4 |
| 3 | Cognism | Teams selling into Europe and globally that care about compliant data and mobile numbers for cold calling. | Standard and Pro packages with 5 seats included, quoted by sales (USD check pending) | 8.3 |
| 4 |  Lusha | Small teams and individual reps who want quick access to emails and direct dials with a free plan to start. | Free plan with up to 40 credits per month; paid plans by credits and seats (USD check pending) | 8.2 |
| 5 |  Clay | Growth and RevOps teams that want to build their own account research and enrichment workflows. | Free plan with 500 actions and 100 data credits per month; Launch $167 per month; Growth $446 per month; Enterprise custom; 14-day trial | 8.1 |
| 6 |  LinkedIn Sales Navigator | Reps and sales teams that research and engage buyers on LinkedIn every day. | Core $119.99 per license per month or $1,079.88 per year; Advanced $159.99 per month or $1,799.88 per year; Advanced Plus custom; free trial | 8.0 |
| 7 |  UpLead | Small teams that want simple per-contact pricing with phone numbers included. | 7-day free trial with 5 credits; Essentials $99 per month for 170 credits ($74 per month billed annually); Plus $199 per month; Professional custom | 7.9 |
| 8 |  LeadIQ | SDR teams that prospect from LinkedIn and Sales Navigator and push contacts straight into the CRM and sequencer. | Free plan for 1 user with 50 credits; Pro listed from $200 per month and scales with credits, up to 5 users; Enterprise custom | 7.8 |
| 9 |  Crunchbase | Teams that sell to venture-backed and fast-growing private companies and qualify accounts by funding and momentum. | Crunchbase Pro and Crunchbase Business with a free trial (USD check pending) | 7.6 |
| 10 |  Lead411 | Budget-minded teams that want a large monthly export allowance with rollover at a low entry price. | 7-day free trial with 50 exports; Spark $49 per month for 1,000 exports ($490 per year with buyer intent); Ignite from $150 per month; Blaze custom | 7.5 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
Apollo.io
A sales platform that pairs a database of 240M contacts and 30M companies with sequencing, dialing and AI agents.
apollo.io8.9
out of 10
Best for: Startups and mid-size revenue teams that want contact data and outreach in one account with a free start.
Apollo.io is the most complete starting point for teams that need to find accounts, reveal contacts and act on them without buying three tools. Apollo lists data access to 240M contacts and 30M companies, waterfall enrichment, a Chrome extension and an MCP server for AI assistants, and email campaigns are included on every account, even the free one. Professional adds higher credit limits, AI features, call recording and advanced CRM integrations.
The credit rules deserve a careful read. Credits are pooled and granted at the start of each cycle, but they reset and do not roll over, and purchased add-on credits renew automatically until you remove them. All seats must sit on the same plan, so a mixed team pays for the highest tier it needs. Plan prices load interactively on the pricing page, so confirm them live. For most revenue teams that want one tool for data and outreach, Apollo offers the most for the money on this list.
Standout feature
A free plan with no time limit that includes both database access and email campaigns.
Use cases
Founders
Build a first target list and send sequences on the free plan
Outcome: Outbound running before any spend
SDR teams
Search, reveal, call and email from one workspace
Outcome: Fewer exports between tools
RevOps
Enrich CRM records through the waterfall
Outcome: Fuller account and contact fields
Key features
- Data access to 240M contacts and 30M companies
- Waterfall enrichment and a Chrome extension
- Email sequencing included on every account
- Parallel dialer, call recording and AI features on Professional
- Apollo MCP server and integrations with Salesforce, HubSpot, Outreach and Salesloft
Pros
- Free Starter plan stays free with no time limit
- Credits are pooled across the team and granted upfront
- Data and outreach live in the same tool
Cons
- Unused credits expire each billing cycle, including add-on credits
- Every seat on an account must be on the same plan
- API access sits on Custom plans
Rank 2 · Runner-up
ZoomInfo
An enterprise go-to-market data platform with contact and company profiles, buyer intent and the Copilot AI layer.
zoominfo.com8.4
out of 10
Best for: Enterprise and mid-market sales and marketing teams that want the deepest data, intent signals and workflow automation.
ZoomInfo is the reference point for large revenue teams buying contact and company data. The Professional tier covers detailed contact and company profiles, mobile numbers and business email, territory filters, CRM integrations, a Chrome extension and AI email generation. Copilot Advanced layers on location and hierarchy data, funding and technology insights, an Account Fit Score, buyer intent clusters, website visitors and champion tracking. Copilot Enterprise adds real-time intent, earnings call signals, competitor alerts and custom intent topics.
The trade-off is cost and complexity. ZoomInfo does not publish prices; each package comes with a predetermined number of monthly credits based on what you buy, and marketing packages such as Demand and ABM Lite are sold separately. Smaller teams will pay for depth they may not use. If you run account-based selling across many reps and want intent, signals and data under one contract, ZoomInfo is the strongest choice here.
Standout feature
Contact data, buyer intent, website visitor tracking and AI account prioritization in one enterprise platform.
Use cases
Enterprise sales teams
Prioritize territories by fit score and intent
Outcome: Reps work accounts that are in market
Marketing teams
Build intent-based audiences for display and social ads
Outcome: Campaigns aimed at target accounts
Sales ops
Keep CRM records enriched and routed
Outcome: Cleaner data across systems
Key features
- Contact and company profiles with mobile numbers and business email
- Buyer intent signals, website visitors and champion tracking
- Account Fit Score and AI-generated buying groups on Copilot Advanced
- Earnings call signals, competitor alerts and custom intent on Copilot Enterprise
- CRM integrations, Chrome extension, mobile app and ZoomInfo MCP
Pros
- Broadest feature set on this list, from data to ABM advertising
- Intent, job change and hiring signals sit next to the contact data
- Packages for sales, marketing and talent teams
Cons
- No public prices; every package is quoted
- Credits are set per package, so heavy users need to negotiate
- Many tiers and add-ons take time to compare
Rank 3 · Also great
Cognism
A compliance-first B2B data provider known for European coverage and verified mobile numbers.
cognism.com8.3
out of 10
Best for: Teams selling into Europe and globally that care about compliant data and mobile numbers for cold calling.
Cognism sells prospecting data with an emphasis on compliance and international coverage, and it positions itself around European B2B data for global growth. Both prospecting packages include five seats. Standard covers company revenue, headcount and HQ, emails, mobiles, job titles, work history, technology usage, hiring, funding and job change signals, AI company research, MCP and API access and CSV enrichment. Pro adds a premium mobile filter, on-demand mobile verification and intent data.
The credit model is simple: one credit reveals one contact, there is no charge to view contacts you already revealed, and the same credits work across the platform, Enrich and the API. CRM Enrichment is sold as an add-on or as a standalone product, and Cognism keeps enriched contacts updated, only spending credits again when key details change. Pricing is quoted, so you need a sales call to compare it. For teams that call into Europe, Cognism is a strong alternative to ZoomInfo.
Standout feature
On-demand mobile verification and a credit that never needs to be spent twice on the same contact.
Use cases
SDR teams in Europe
Build call lists with verified mobile numbers
Outcome: More connected calls
RevOps
Enrich and maintain CRM records with the add-on
Outcome: Records that update when contacts move
AI builders
Pull Cognism data into assistants via MCP or API
Outcome: Data inside custom workflows
Key features
- Emails, mobiles, job titles and work history
- Hiring, funding, M&A and job change signals
- Intent data and on-demand mobile verification on Pro
- AI company research, AI search and AI persona builder
- MCP and API access, CSV enrichment and a CRM Enrichment add-on
Pros
- 1 credit reveals 1 contact, and re-viewing revealed contacts is free
- Same credits work across the platform, Enrich and API
- 5 seats included in both packages
Cons
- No public prices
- Intent data and mobile verification require Pro
- CRM Enrichment is an add-on or separate product
Rank 4
Lusha
An easy-to-use B2B contact and company data platform with a browser extension, intent signals and an API.
lusha.com8.2
out of 10
Best for: Small teams and individual reps who want quick access to emails and direct dials with a free plan to start.
Lusha is the quickest tool on this list to start using. The browser extension reveals contacts while you browse professional networks and company sites, and the workspace adds search, enrichment, CRM sync, intent signals, lead prioritization, daily AI recommendations and website visitor identification. Lusha also offers an API and an MCP server so contact data can flow into Claude, ChatGPT and other clients.
Credits are easy to plan: a verified email costs one credit and a phone number costs five. The free plan gives up to 40 credits a month with basic prospecting, the extension and CRM integrations. On monthly plans, unused credits roll over and accumulate up to twice the plan limit, while annual plans grant credits upfront and reset them at the end of the year. Teams larger than five users need to talk to sales, and per-user credit caps require the Scale plan. Paid prices did not show in USD from our location, so check them on the live page.
Standout feature
Monthly credits roll over up to twice the plan limit while you stay subscribed.
Use cases
Account executives
Reveal a direct dial from a prospect's profile
Outcome: A call within seconds of research
Small sales teams
Enrich inbound leads and sync to the CRM
Outcome: Complete records without manual lookup
Recruiters
Find contact details for candidates
Outcome: Faster outreach
Key features
- Workspace to search, enrich and manage contacts and companies
- Extension to reveal contacts on professional networks and websites
- Intent and buying signals, lead prioritization and daily AI recommendations
- Website visitor identification
- API and MCP access for Claude, ChatGPT and other MCP clients
Pros
- Free plan with up to 40 credits a month
- Monthly plan credits roll over up to twice the plan limit
- Simple credit rules: 1 per email, 5 per phone number
Cons
- Phone numbers cost five times as much as emails
- Teams larger than 5 users must go through sales
- Per-user credit limits only on Scale plans
Rank 5
Clay
A data workflow platform that queries 150+ providers in waterfalls and uses an AI agent for custom research.
clay.com8.1
out of 10
Best for: Growth and RevOps teams that want to build their own account research and enrichment workflows.
Clay is less a database than a workbench for building your own account intelligence. You pull lists, then enrich them from 150+ data providers, run multi-provider waterfalls so a missing field falls through to the next source, and ask Claygent, Clay's AI agent, to research any custom data point on the web. Launch adds phone number enrichment, unlimited search with Audiences and signals for job changes, promotions, new hires, company news and social posts. Growth adds CRM auto-sync, web intent signals, webhooks and HTTP API integrations.
Pricing has two meters, actions and data credits, and the page shows a slider for each. The free plan includes 500 actions and 100 data credits a month with unlimited seats, but caps tables at 200 rows and leaves out phone enrichment. Launch is listed at $167 a month and Growth at $446. The flexibility is unmatched here, but expect a learning curve before workflows run on their own.
Standout feature
Waterfalls across 150+ providers plus an AI agent that researches any data point you define.
Use cases
Growth teams
Score accounts with custom research from Claygent
Outcome: Targeting based on your own criteria
RevOps
Waterfall enrichment across several providers
Outcome: Higher fill rates on emails and phones
Agencies
Build repeatable list workflows for clients
Outcome: Reusable research templates
Key features
- Find and enrich data from 150+ providers
- Multi-provider waterfalls on every plan
- Claygent AI agent for web research and custom data points
- Job change, promotion, new hire, company news and social signals on Launch
- CRM auto-sync, web intent signals and HTTP API integrations on Growth
Pros
- Unlimited seats and tables, even on the free plan
- Bring your own API keys for data providers
- Can send emails through Clay's sequencer or an integration
Cons
- Free plan excludes phone number enrichment and caps tables at 200 rows
- Building workflows takes more setup than a simple database
- Actions and data credits are two meters to track
Rank 6
LinkedIn Sales Navigator
LinkedIn's paid prospecting tool with advanced lead and account search, AI insights and InMail.
linkedin.com8.0
out of 10
Best for: Reps and sales teams that research and engage buyers on LinkedIn every day.
Sales Navigator is the tool to own if your buyers live on LinkedIn. It offers more than 50 search filters for leads and accounts, AI-powered Account IQ and Lead IQ summaries, real-time alerts on job changes and new content, AI Message Assist and 50 InMails a month on every plan. The plan comparison also lists TeamLink warm introductions, Smart Links, Relationship Explorer, Relationship Map, team reporting, Buyer Intent and CRM integrations that create leads and accounts in Salesforce, HubSpot, Dynamics and other systems, with Advanced Plus aimed at teams using an integrated CRM.
Core starts at $119.99 per license per month, or $1,079.88 a year, and Advanced at $159.99 per month, while Advanced Plus is quoted. The main gap for buyers of contact data is that Sales Navigator does not hand you emails or phone numbers, so most teams pair it with Apollo, Lusha, LeadIQ or another provider. As a research and relationship tool it has no direct substitute.
Standout feature
Search and signals built on LinkedIn's own member data, which no third-party database can copy.
Use cases
Account executives
Map a buying committee and find warm paths in
Outcome: Introductions instead of cold messages
SDRs
Save leads and get alerts on job changes
Outcome: Timely outreach
Sales leaders
Track team activity with reporting
Outcome: Visibility into prospecting effort
Key features
- 50+ advanced search filters for leads and accounts
- Account IQ and Lead IQ AI insights
- 50 InMails per month on every plan
- TeamLink warm introductions, Relationship Explorer and Relationship Map
- Buyer Intent signals and CRM integrations with Salesforce, HubSpot and Dynamics
Pros
- Search runs on LinkedIn's own member data
- Signals such as job changes come straight from profiles
- Core, Advanced and Advanced Plus all include 50 InMails a month
Cons
- Does not provide email addresses or phone numbers
- Expensive per seat compared with data tools
- Advanced Plus, the CRM-integrated plan, is quoted only
Rank 7
UpLead
A B2B contact database where one credit unlocks a contact's verified email and mobile direct dial.
uplead.com7.9
out of 10
Best for: Small teams that want simple per-contact pricing with phone numbers included.
UpLead keeps contact data simple: one credit unlocks one contact for download or CRM export and includes both a verified email and a mobile direct dial. UpLead says it verifies emails with a 95% accuracy rate. Essentials includes CRM integrations with Salesforce, HubSpot, Zoho, Pipedrive, Dynamics 365, Outreach, Salesloft and others, plus Zapier and company news alerts. Plus adds data enrichment, email pattern intel, technographics across more than 16,000 technologies, advanced filters and suppression list uploads.
Essentials costs $99 a month for 170 credits, or $74 a month billed annually with 2,040 credits a year, and Plus costs $199 a month for 400 credits. Buyer intent data, full API access, bi-directional CRM sync and competitor intelligence are reserved for the custom Professional plan. The trial gives 5 credits over 7 days, enough to spot check data quality. UpLead suits teams that want predictable per-contact costs with phones included.
Standout feature
Every credit includes a mobile direct dial, not just an email.
Use cases
Small sales teams
Export verified contacts with mobiles into the CRM
Outcome: Call-ready lists
Marketers
Filter accounts by technology used
Outcome: Lists of competitor customers
Founders
Buy a fixed number of contacts each month
Outcome: Predictable data spend
Key features
- Verified emails, with a data accuracy rate of 95% stated by UpLead
- Mobile direct dials on every plan
- Technographics covering more than 16,000 technologies on Plus
- Buyer intent data and full API access on Professional
- CRM integrations with Salesforce, HubSpot, Pipedrive and more, plus Zapier
Pros
- One credit equals one contact with email and mobile
- Annual Essentials includes 2,040 credits
- Suppression list uploads avoid buying contacts twice
Cons
- Intent data and API access only on the custom Professional plan
- Monthly Essentials includes just 170 credits
- Free trial is limited to 5 credits
Rank 8
LeadIQ
A prospecting data tool that captures contacts from LinkedIn and the web and tracks champions when they change jobs.
leadiq.com7.8
out of 10
Best for: SDR teams that prospect from LinkedIn and Sales Navigator and push contacts straight into the CRM and sequencer.
LeadIQ is built around how SDRs actually prospect: they research on LinkedIn or Sales Navigator, then capture the person with the Chrome extension and push them to the CRM and sequencer. Every plan, including Free, lists people search for emails and mobile numbers, company search with technographics and firmographics, job change tracking for champions, signals such as 10-K filings, podcast mentions and hiring, an AI outbound message writer, CRM and webform enrichment and API access.
Credits are priced by data type: an email costs 1 credit, a phone number 10 and account enrichment 3. The free plan covers one user with 50 credits. Pro is listed at $200 a month at the entry credit tier and scales with the credit slider for up to five users, with 25% off on annual billing. Enterprise adds AI account prospecting, CSV file enrichment, Salesforce duplicate detection, governance controls, team analytics and SSO. Heavy phone users should model the 10-credit cost before buying.
Standout feature
Champion job change tracking and signals are included even on the free plan.
Use cases
SDRs
Capture prospects from Sales Navigator into Salesforce and the sequencer
Outcome: Less copy and paste
Account managers
Track champions who change jobs
Outcome: Warm leads at new accounts
Sales leaders
Use signals like hiring and 10-K mentions to time outreach
Outcome: Better reasons to reach out
Key features
- People search for emails and mobile numbers
- Prospecting via Chrome extension
- Job change tracking for champions
- Signals such as 10-K filings, podcast mentions and hiring
- AI outbound message writer, CRM and webform enrichment
Pros
- Free plan includes API access and the Chrome extension
- Pro covers up to 5 users
- Annual billing saves 25%
Cons
- Phone numbers cost 10 credits each
- Database search is limited on Free and Pro
- CSV file enrichment needs Enterprise
Rank 9
Crunchbase
A private company intelligence platform with funding, investor, growth and heat score data.
crunchbase.com7.6
out of 10
Best for: Teams that sell to venture-backed and fast-growing private companies and qualify accounts by funding and momentum.
Crunchbase approaches sales intelligence from the company side. Crunchbase says it delivers 30M+ verified data updates a year across 4M+ private companies, with live financials, funding history, investor data and leadership changes. Growth and Heat Scores flag companies with rising momentum, and notifications fire when something changes at a company you track. Pro adds a Kanban-style board for tracking accounts, notes and tags on company profiles, and exports of up to 2K rows a month. Crunchbase Business adds private market predictions on funding, growth, acquisitions and IPOs plus deeper integrations, and the API and MCP products serve teams that want the data inside their own systems.
For revenue teams, Crunchbase works best as a qualification layer: decide which accounts matter based on funding and growth, then use a contact tool for the people. Prices did not display on the pricing page from our location, so confirm them during the free trial.
Standout feature
Heat and Growth Scores built on funding and private company signals.
Use cases
SaaS sellers
Target companies that just raised a round
Outcome: Outreach when budgets open up
Account executives
Research funding and leadership before a call
Outcome: Better prepared meetings
Sales leaders
Track a set of target accounts on a board
Outcome: Shared view of priority accounts
Key features
- Coverage of 4M+ private companies with 30M+ data updates a year
- Funding history, investor data and leadership changes
- Growth and Heat Scores from AI-powered insights
- Notifications when tracked companies change
- Kanban-style tracking board and exports up to 2K rows a month on Pro
Pros
- Strong on funding, investors and private company momentum
- Heat scores surface rising companies early
- API and MCP access offered as separate products
Cons
- Company focused, with fewer contact details than a contact database
- Pro exports are capped at 2K rows a month
- Prices did not display on the pricing page from our location
Rank 10
Lead411
A B2B contact data provider with verified emails, direct dials and buyer intent on annual plans.
lead411.com7.5
out of 10
Best for: Budget-minded teams that want a large monthly export allowance with rollover at a low entry price.
Lead411 is the budget pick for teams that mostly need contacts in volume. Spark costs $49 a month and includes 1,000 exports a month with verified emails, direct phone numbers, advanced search, employee and company data, a Chrome extension, CRM customizations, company news updates and an AI search assistant. Paying $490 a year for Spark adds buyer intent data. Ignite starts at $150 a month and adds API access, and Blaze offers unlimited exports with custom onboarding.
Every subscription includes international search, a Currently Hiring filter, technology stack search, lead scoring based on funding and hiring activity, and saved searches. Unused exports roll over to the next billing cycle, which is unusual and helps teams with uneven months. The free trial gives 50 exports over 7 days. Lead411 lacks the AI layers and depth of ZoomInfo or Cognism, but it is the least expensive way on this list to get emails and direct dials every month.
Standout feature
Unused exports roll over to the next billing cycle on every subscription.
Use cases
Small businesses
Build monthly call and email lists
Outcome: 1,000 contacts a month at a low cost
Agencies
Find companies hiring for specific roles
Outcome: Timely pitches
SDRs
Score leads by funding and hiring activity
Outcome: Better prioritized lists
Key features
- Verified email addresses and direct phone numbers
- Buyer intent data on annual subscriptions
- Currently Hiring and technology stack filters
- Lead scoring based on funding and hiring activity
- Chrome extension, CRM customizations and an AI search assistant
Pros
- Lowest verified paid entry price on this list
- Unused exports roll over to the next billing cycle
- 1,000 exports a month on the entry plan
Cons
- Buyer intent requires an annual plan
- API access starts on Ignite
- Smaller feature set than enterprise platforms
Frequently asked questions
+What is sales intelligence software?
It is software that gives sales teams data about companies and people, such as firmographics, emails, phone numbers and buying signals, so they can choose which accounts to target and reach the right contacts. Tools like ZoomInfo and Cognism also add intent and job change signals.
+What is the best free sales intelligence tool?
Apollo.io has the strongest free plan, with database access and email campaigns and no time limit. Lusha's free plan gives up to 40 credits a month, LeadIQ's free plan gives one user 50 credits, and Clay's free plan includes 500 actions and 100 data credits a month.
+How much does ZoomInfo cost?
ZoomInfo does not publish prices. Each package is quoted and includes a predetermined number of monthly credits based on your needs. A free trial is available.
+Is LinkedIn Sales Navigator a sales intelligence tool?
Yes, for people and account research. It has 50+ search filters, AI insights and 50 InMails a month, starting at $119.99 per license per month for Core, but it does not provide email addresses or phone numbers, so teams usually pair it with a contact data tool.
+ZoomInfo or Apollo.io?
Apollo.io suits most small and mid-size teams because it publishes plans, has a free tier and includes outreach. ZoomInfo suits larger teams that want intent data, website visitor tracking, ABM advertising and AI account prioritization under one contract.
+Which tool is best for European data?
Cognism positions itself around compliance-first European B2B data and offers on-demand mobile verification on its Pro package. It includes 5 seats in both packages, with pricing quoted by sales.
About this list
Updated November 7, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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