Best software · Sales
9 Best CRM for SaaS Companies of 2026
This list is for founders, sales leaders and RevOps people at B2B SaaS companies who want their CRM to show more than deals: which accounts are active in the product, which are on which plan, and where expansion or churn risk sits. We compared documented features and published prices for 9 CRMs, with extra weight on custom objects, product analytics integrations and billing connections. Scores weigh features at 40%, ease of use at 30% and value at 30%, and prices are the vendors' own US dollar figures where the pricing page showed them.
By the Mojolin research desk · Updated November 9, 2026 · 9 tools compared · Prices checked on vendor pages, latest November 9, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
HubSpot Sales Hub is our top pick for most SaaS companies: the free CRM is a real start, Starter seats are listed at $20, and Professional adds custom objects for product records plus AI forecasting. Attio is the strongest choice for product-led teams, with an official Segment app that turns Identify and Group events into User and Workspace records and a Stripe app for billing lookups in workflows. Salesforce Sales Cloud is the most complete platform once you need territories, quoting and commissions. Twenty is the pick for engineering-led teams that want an open source CRM with unlimited custom objects from $9 per user.
Top picks
Best overall
HubSpot Sales Hub
8.8 / 10
SaaS revenue teams that want sales, marketing and customer success on one set of records with a free start.
Read the review →Runner-up
Attio
8.6 / 10
Product-led SaaS teams that want product users and workspaces as live CRM records.
Read the review →Also great
Salesforce Sales Cloud
8.3 / 10
Scaling and enterprise SaaS companies with RevOps and admin staff and complex territories, quoting or commissions.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | HubSpot Sales Hub | SaaS revenue teams that want sales, marketing and customer success on one set of records with a free start. | Free plan at $0; Starter from $20 per seat per month (a $10 offer for new customers); Professional from $100; Enterprise from $175 | 8.8 |
| 2 | Attio | Product-led SaaS teams that want product users and workspaces as live CRM records. | See vendor pricing (USD check pending) | 8.6 |
| 3 | Salesforce Sales Cloud | Scaling and enterprise SaaS companies with RevOps and admin staff and complex territories, quoting or commissions. | Free Suite at $0; Starter Suite $25 per user per month; Pro Suite $100; Sales Cloud Core from $195 billed annually | 8.3 |
| 4 |  Close | Inside sales teams at early SaaS companies that close deals over calls and email. | Solo $9 per user per month billed annually (1 user); Essentials $35; Growth $99; Scale $139 billed annually | 8.2 |
| 5 |  Freshsales | Budget-minded SaaS sales teams that want built-in phone and email at a low seat price. | Growth $9 per user per month billed annually; Pro $39; Enterprise $59 billed annually | 8.1 |
| 6 |  Pipedrive | SMB SaaS sales teams that want a visual pipeline and quick setup. | See vendor pricing (USD check pending) | 8.1 |
| 7 |  Twenty | Technical SaaS teams that want to build their own CRM data model and keep the option to self-host. | Pro $9 per user per month; Organization $39 per user per month; Enterprise from $50k per year | 8.1 |
| 8 |  Zoho CRM | Cost-conscious SaaS companies that want broad features and may use other Zoho apps. | See vendor pricing (USD check pending) | 8.1 |
| 9 |  Microsoft Dynamics 365 Sales | SaaS companies standardized on Microsoft 365 and Azure with enterprise sales processes. | Sales Professional $65 per user per month paid yearly; Enterprise $105; Premium $150 | 7.6 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
HubSpot Sales Hub
Sales software on HubSpot's shared customer platform, with a free CRM, AI prospecting and forecasting on paid seats.
hubspot.com8.8
out of 10
Best for: SaaS revenue teams that want sales, marketing and customer success on one set of records with a free start.
HubSpot Sales Hub fits SaaS companies whose sales, marketing and customer success teams need to look at the same account. The free CRM covers deal tracking, an AI assistant and meeting scheduling, and Starter, listed at $20 per seat, adds buying signals, AI prospecting and automatic data enrichment. For a SaaS motion the important step is Professional at $100 per seat: it adds custom objects, so you can store workspaces, subscriptions or product records next to companies and deals, plus AI forecasting and playbooks. Enterprise at $175 adds deal and quote approvals, multi-level team structures and data access controls.
The weak point is cost as you grow. Teams that only need pipeline tracking can stay on Starter, but most product-led sales teams will want custom objects and forecasting, which puts every rep on the Professional seat price. The $10 Starter price on the page is a limited discount. Even so, the shared platform with marketing and service and the free entry point make HubSpot the safest default for most SaaS teams.
Standout feature
One free CRM that grows into sales, marketing and service on the same customer records.
Use cases
Seed-stage founders
Track first design partners and deals on the free CRM
Outcome: A shared pipeline at no cost
RevOps
Model workspaces and subscriptions as custom objects on Professional
Outcome: Product records next to every deal
Sales managers
Run AI forecasts and playbooks
Outcome: More consistent quarterly calls
Key features
- Free CRM with deal tracking, an AI assistant and meeting scheduling
- Starter adds buying signals, AI prospecting and automatic data enrichment
- Custom objects on Professional for modeling workspaces, subscriptions or product records
- AI-powered forecasting and conversation playbooks on Professional
- Deal and quote approvals and data access controls on Enterprise
Pros
- Free plan needs no credit card
- Marketing Hub and Service Hub share the same customer records
- HubSpot Marketplace lists apps to connect billing and product tools
Cons
- Custom objects, the usual home for product usage data, need Professional at $100 per seat
- The $10 Starter price is a limited offer for new customers
- Approvals and data access controls are Enterprise only
Rank 2 · Runner-up
Attio
A flexible data-model CRM with custom objects, workflows, AI agents and official apps for Segment and Stripe.
attio.com8.6
out of 10
Best for: Product-led SaaS teams that want product users and workspaces as live CRM records.
Attio is the CRM on this list built most directly around a product-led SaaS data model. Its official Segment app listens to Identify events to create or update User records and to Group events to create or update Workspace records, linking users to their workspace, and a custom mapping can turn other events into any object. The official Stripe app lets an agent block inside a workflow look up customers, products, invoices and subscriptions, so billing context can feed routing or alerts without leaving Attio.
The data model is flexible but metered. Free allows 3 objects and 50,000 records, Plus 5 objects and 250,000 records, Pro 12 objects and 1,000,000 records, and Enterprise removes the object cap. Call intelligence, sequences, permission controls and advanced reporting sit on Pro. API and webhook access, an App SDK and an MCP server are listed for developers. Pricing showed in euros from our location, so check the US dollar price on the vendor page.
Standout feature
An official Segment mapping that creates User and Workspace records from product events.
Use cases
Product-led growth teams
Sync users and workspaces from Segment events
Outcome: Usage-aware account records
Account executives
Check a customer's Stripe subscription inside a workflow
Outcome: Billing context before outreach
Small sales teams
Start on the free plan with up to 3 seats
Outcome: A shared CRM at no cost
Key features
- Segment app creates or updates User and Workspace records from Identify and Group events
- Stripe app lets workflow agent blocks look up customers, invoices and subscriptions
- Custom objects, up to 12 on Pro and unlimited on Enterprise
- API and webhook access, an App SDK and an MCP server
- Call intelligence, sequences and advanced reporting on Pro
Pros
- Official Segment mapping turns product events into CRM records
- Free plan for up to 3 seats with contact syncing and enrichment
- Company enrichment includes ARR, funding and employee count fields
Cons
- Object and record limits are tied to the plan
- Plus is capped at 10 seats
- The pricing page showed euros from our location, so the USD price is unconfirmed
Rank 3 · Also great
Salesforce Sales Cloud
The largest CRM platform, with suites from a free tier to editions that bundle Agentforce, Slack, Tableau and sales planning.
salesforce.com8.3
out of 10
Best for: Scaling and enterprise SaaS companies with RevOps and admin staff and complex territories, quoting or commissions.
Salesforce Sales Cloud is still the most complete option when a SaaS company grows into territories, multi-product quoting and commission plans. The Starter Suite at $25 per user covers lead, account, contact and opportunity management, built-in sales flows, lead routing and email sync, and Pro Suite at $100 adds more customization and automation, quoting and forecasting, and access to AgentExchange apps. Full Sales Cloud editions start with Core at $195 per user billed annually, which adds Slack Business+ and Tableau Next, and Max at $550 bundles Salesforce Spiff for commissions, Sales Planning and Salesforce Maps.
The trade-off is effort. Connecting product usage and billing usually means building custom objects or installing partner apps, and that work tends to need an admin or partner. Smaller teams pay for flexibility they may not use. For a company with a RevOps function and a long roadmap, though, no other CRM here covers as much.
Standout feature
Sales planning, commissions and forecasting from one vendor on the top edition.
Use cases
Enterprise sales orgs
Plan territories and quotas in Sales Planning
Outcome: Coverage tied to targets
RevOps
Run quoting and forecasting on Pro Suite
Outcome: Quotes and forecasts in one system
Finance and sales ops
Manage commissions with Salesforce Spiff on Max
Outcome: Payouts built from CRM deals
Key features
- Lead, account, contact and opportunity management with sales flows and lead routing
- Sales quoting and forecasting on Pro Suite
- Access to AgentExchange apps from Pro Suite
- Core edition adds Slack Business+ and Tableau Next
- Max edition bundles Salesforce Spiff, Sales Planning and Salesforce Maps
Pros
- Deepest customization and partner ecosystem on the list
- Free Suite and a $25 Starter Suite lower the entry cost
- Commissions and sales planning available in the same vendor family
Cons
- Full Sales Cloud editions start at $195 per user billed annually
- Usually needs a dedicated admin to configure well
- AI features are added from Core upward
Rank 4
Close
A sales CRM with built-in calling, SMS and email, an AI sales agent called Chloe, and a Segment integration.
close.com8.2
out of 10
Best for: Inside sales teams at early SaaS companies that close deals over calls and email.
Close suits SaaS companies where a small inside sales team does most of its work on the phone and in email. Calling, SMS, email and forms are built in, so activity lands on the lead record without extra tools, and every plan includes monthly credits for Chloe, the AI sales agent. Close's integration directory lists a Segment integration that syncs leads and contacts into Close from Segment events, and Custify, a customer success tool that segments customers using Close data.
The pricing ladder matters. Solo at $9 per user billed annually is one user with 10,000 leads and no workflows. Essentials at $35 opens team collaboration and unlimited leads, Growth at $99 adds automated workflows, a power dialer and bulk email, and Scale at $139 adds role-based permissions, a predictive dialer and live call coaching. Teams that want deep product or billing objects inside the CRM will find Attio or Salesforce more flexible.
Standout feature
Native calling, SMS and email with activity logged on the lead automatically.
Use cases
Founders selling alone
Run calls and email from the Solo plan
Outcome: One tool for a first sales motion
Inside sales teams
Work a power dialer queue on Growth
Outcome: More conversations per day
Product-led teams
Send signups to Close through Segment
Outcome: New leads without manual imports
Key features
- Built-in forms, email, calling and SMS with a centralized inbox
- Chloe AI sales agent with monthly AI credits on every plan
- Automated workflows, power dialer and bulk email on Growth
- Segment integration syncs leads and contacts into Close from events
- Role-based permissions, predictive dialer and live call coaching on Scale
Pros
- Calling and SMS are native, so activity logs itself
- Segment and Custify integrations listed in the directory
- Simple interface that reps adopt quickly
Cons
- Solo is limited to 1 user and 10,000 leads
- Workflows need Growth at $99 per user billed annually
- Fewer custom data modeling options than Attio or Salesforce
Rank 5
Freshsales
Freshworks' AI-assisted sales CRM with built-in chat, email and phone and low per-user prices.
freshworks.com8.1
out of 10
Best for: Budget-minded SaaS sales teams that want built-in phone and email at a low seat price.
Freshsales is the cheapest way on this list to give a SaaS sales team a CRM with built-in chat, email and phone. Growth at $9 per user per month billed annually includes a Kanban pipeline view, email templates, custom fields and basic workflows, and Freddy AI adds intent scores on leads and deal recommendations. Pro at $39 adds territory management and sales sequences, and Enterprise at $59 adds forecasting insights, field-level permissions, custom modules, a sandbox and audit logs.
For SaaS teams the catch is that custom modules, the natural place for product or subscription records, sit on Enterprise. There is no permanent free plan, but the trial gives full access for 21 days. Add-ons include branded documents at $19 per user per month and the Freddy AI Agent at $49 per 100 sessions. Freshworks says more than 74,000 businesses use its products. Teams already on Freshdesk get one vendor for sales and support.
Standout feature
A $9 team plan with chat, email and phone built in.
Use cases
Early sales teams
Work leads in a Kanban pipeline on Growth
Outcome: A team CRM for $9 a seat
Sales managers
Split accounts by territory on Pro
Outcome: Clear ownership by region
Support-led SaaS
Pair Freshsales with Freshdesk
Outcome: One vendor for sales and support
Key features
- Kanban view, chat, email, phone and email templates on Growth
- Freddy AI intent scores and deal recommendations
- Territory management and sales sequences on Pro
- Forecasting insights, custom modules and sandbox on Enterprise
- Field-level permissions and audit logs on Enterprise
Pros
- $9 entry price is among the lowest for a team CRM
- 21-day trial of the full CRM
- Freshworks reports more than 74,000 business customers
Cons
- No permanent free plan
- Custom modules for product data need Enterprise
- Freddy AI Agent is a paid add-on at $49 per 100 sessions
Rank 6
Pipedrive
A pipeline-first sales CRM built around activity-based selling, with a marketplace of over 500 integrations.
pipedrive.com8.1
out of 10
Best for: SMB SaaS sales teams that want a visual pipeline and quick setup.
Pipedrive is the easiest CRM on this list to set up for a small SaaS sales team that thinks in pipeline stages. Its product is built around activity-based selling: reps plan the calls, emails and meetings that move a deal, and managers watch the pipeline board. The marketplace syncs Pipedrive with more than 500 tools, and an API is available for teams that want to push product or billing events in themselves.
For SaaS-specific needs the gaps show. There is no native concept of product users or workspaces, so usage signals depend on integrations or your own code. Lead generation through LeadBooster and company identification through the Web Visitors add-on cost extra, and Smart Docs covers proposals and templates. Pipedrive says more than 100,000 companies use it. Pricing showed in a non-USD currency from our location, so confirm US dollar prices on the vendor page.
Standout feature
A pipeline board that small sales teams can adopt in a day.
Use cases
First sales hires
Run deals from a visual pipeline
Outcome: Clear next steps per deal
Marketing teams
Spot visiting companies with the Web Visitors add-on
Outcome: Warmer outbound lists
Developers
Push signup events through the API
Outcome: New trials as Pipedrive leads
Key features
- Pipeline management built around activity-based selling
- Marketplace that syncs the CRM with over 500 tools
- Web Visitors add-on shows which companies visit your site
- LeadBooster add-on for lead generation
- Smart Docs for shareable, trackable documents and templates
Pros
- Visual pipeline that reps understand quickly
- Large integration marketplace and an open API
- Pipedrive reports more than 100,000 companies as customers
Cons
- Product usage and billing data rely on marketplace apps or the API
- Lead generation and web visitor tracking are paid add-ons
- The USD price could not be confirmed from our location
Rank 7
Twenty
An open source CRM with unlimited custom objects, agentic workflows and a cloud plan from $9 per user.
twenty.com8.1
out of 10
Best for: Technical SaaS teams that want to build their own CRM data model and keep the option to self-host.
Twenty is an open source CRM that gives technical teams building blocks rather than a fixed sales process. Every cloud plan includes unlimited custom objects, fields, views and records, so a SaaS team can model workspaces, subscriptions and usage tiers the way its own database does, then connect them with apps and automations. Pro, listed at $9 per user per month, includes Google and Microsoft email and calendar sync, call recording, lead enrichment and agentic workflows. Organization at $39 adds custom roles down to fields and rows, SAML or OIDC single sign-on, audit logs and priority support. Enterprise starts at $50k a year with dedicated compute and single-tenant isolation.
The flip side is that Twenty expects you to shape it. There is no built-in dialer or sequencing engine like Close, and getting product and billing data in means building on its data model and automations. A yearly option saves 25%. For engineering-led SaaS companies it is the most flexible low-cost option here.
Standout feature
Unlimited custom objects and records on every plan of an open source CRM.
Use cases
Engineering-led startups
Model workspaces and plans as custom objects
Outcome: A CRM that mirrors the product
Security-minded companies
Self-host the open source edition
Outcome: Customer data on their own servers
RevOps
Automate record updates with agentic workflows
Outcome: Fewer manual CRM chores
Key features
- Unlimited custom objects, fields, views and records on every plan
- Custom data model, apps and automations
- Agentic workflows with workspace credits (1 credit covers 10,000 workflow steps)
- Google and Microsoft email and calendar sync
- Custom roles down to fields and rows plus SAML/OIDC SSO on Organization
Pros
- Open source, with a self-hosting option
- No record or object caps on any plan
- Low entry price for a fully customizable data model
Cons
- No native calling or sequencing comparable to Close
- Best results need someone technical to build the data model
- SSO and custom roles need the $39 Organization plan
Rank 8
Zoho CRM
A full sales CRM with AI agents, cadences, CPQ and inventory, free for up to 3 users.
zoho.com8.1
out of 10
Best for: Cost-conscious SaaS companies that want broad features and may use other Zoho apps.
Zoho CRM gives a SaaS company a lot of sales tooling for the money. Standard already includes workflows and assignment rules, AI agents for sales activities, multichannel cadences, custom reports and dashboards, and sales forecasting. Professional adds CPQ with price rules, email intelligence, blueprint process automation, widgets that pull in data from third-party apps and inventory management with invoices and sales orders. Enterprise adds Zia's insights and predictions, territory management and custom functions.
Zoho also sells team user licenses, which let finance, support or marketing staff work in their own modules with partial access to CRM data, useful when billing or onboarding teams need to see accounts. The cost of breadth is a steeper learning curve than simpler tools. Zoho says more than 250,000 businesses use it, and the CRM is free for up to 3 users. Pricing loaded without a confirmed USD figure from our location, so check the vendor page.
Standout feature
Forecasting, cadences and AI agents included from the first paid edition.
Use cases
Bootstrapped SaaS founders
Start on the free edition for 3 users
Outcome: A full CRM at no cost
Sales ops
Build quotes with CPQ price rules on Professional
Outcome: Consistent plan and seat pricing
Finance teams
Work in team modules with team user licenses
Outcome: Account context without full seats
Key features
- Workflows, assignment rules, AI agents and cadences on Standard
- Sales forecasting and custom reports and dashboards on Standard
- CPQ with price rules and inventory management with invoices on Professional
- Widgets that use data from third-party applications
- Territory management, custom functions and the Zia AI assistant on Enterprise
Pros
- Free edition for up to 3 users
- Forecasting is included from the first paid plan
- Team user licenses give finance or support partial CRM access
Cons
- More settings to learn than Pipedrive or Close
- AI assistant Zia insights need Enterprise
- The USD price could not be confirmed from our location
Rank 9
Microsoft Dynamics 365 Sales
Microsoft's sales force automation app, tied into Microsoft 365, Copilot and the Power Platform.
microsoft.com7.6
out of 10
Best for: SaaS companies standardized on Microsoft 365 and Azure with enterprise sales processes.
Dynamics 365 Sales makes sense for SaaS companies that already run on Microsoft 365 and Azure and sell to enterprises with longer, more formal deal cycles. Sales Professional at $65 per user per month paid yearly covers core sales force automation, Microsoft 365 interoperation, reporting and dashboards. Enterprise at $105 adds contextual insights, AI and advanced customization, and Microsoft lists Copilot in Dynamics 365 with prebuilt agents such as the Sales Close Agent, natural language insights, email and meeting assistance and opportunity summaries. Premium at $150 adds advanced sales intelligence and agentic insights.
It is the most expensive entry point here and the least friendly for a small product-led team. Bringing in product usage or billing data usually means Power Platform work or a partner. For companies whose IT already standardizes on Microsoft, the fit with Outlook and Teams and one vendor relationship can outweigh that.
Standout feature
Copilot and prebuilt sales agents inside Microsoft 365.
Use cases
Enterprise account teams
Get Copilot opportunity summaries before meetings
Outcome: Faster deal prep
Microsoft 365 shops
Work deals from Outlook and Teams
Outcome: Less switching between apps
IT and RevOps
Customize processes on Enterprise
Outcome: A CRM fitted to formal sales stages
Key features
- Core sales force automation with Microsoft 365 interoperation, reports and dashboards
- Copilot in Dynamics 365 with email and meeting assistance and opportunity summaries
- Prebuilt agents such as the Sales Close Agent
- Contextual insights and advanced customization on Enterprise
- Advanced sales intelligence and agentic insights on Premium
Pros
- Works closely with Outlook, Teams and the rest of Microsoft 365
- Free trial available
- Fits companies already buying Microsoft licenses
Cons
- Highest entry price on this list at $65 per user paid yearly
- Setup and customization usually involve a partner
- Less natural fit for product-led startups
Frequently asked questions
+What is the best CRM for a SaaS company?
HubSpot Sales Hub is our top pick for most SaaS companies because it starts free, Starter seats are listed at $20 and Professional adds custom objects for product records. Attio is the best fit for product-led teams that want Segment data in the CRM, and Salesforce Sales Cloud suits larger sales organizations.
+Which CRM connects best to product usage data?
Attio has an official Segment app that creates or updates User and Workspace records from Identify and Group events, and a custom mapping for other events. Close lists a Segment integration for leads and contacts. HubSpot, Salesforce and Twenty can store usage in custom objects through apps or their APIs.
+Can a CRM show Stripe billing data?
Attio's official Stripe app lets workflow agent blocks look up customers, products, invoices and subscriptions from Stripe. Most other CRMs on this list connect billing through marketplace apps, an API or a data sync tool rather than a native object.
+What is the cheapest CRM for a SaaS startup?
HubSpot, Salesforce Free Suite, Attio and Zoho CRM all list free plans. Among paid plans, Freshsales Growth and Close Solo are $9 per user per month billed annually, and Twenty's Pro plan is listed at $9 per user per month. Close Solo is limited to one user.
+Is there an open source CRM for SaaS teams?
Twenty is an open source CRM with a self-hosting option and a cloud plan from $9 per user per month. Every plan includes unlimited custom objects, fields and records, which suits teams that want to mirror their product's data model.
About this list
Updated November 9, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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