Best software · Customer support
9 Best Product Tour Software of 2026
This list is for SaaS product, growth and support teams that want new users to reach their first success without a call or a ticket. Product tour software adds step-by-step walkthroughs, tooltips, hotspots, checklists and announcements on top of your app, usually through a no-code builder and a JavaScript snippet. We compared documented features and published prices for 9 tools: six publish USD prices, while Pendo, WalkMe and Whatfix quote on request. Most vendors price by monthly active users, so check the user count behind each starting price before you compare.
By the Mojolin research desk · Updated November 9, 2026 · 9 tools compared · Prices checked on vendor pages, latest November 9, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
Userpilot is our top pick for most SaaS teams: its Starter plan at $299 per month covers flows, checklists, segmentation and NPS for up to 2,000 monthly active users, and Growth adds product analytics, a resource center and session replay. UserGuiding is the best value for a small team at $249 per month billed yearly, and Appcues is the most complete engagement suite if your budget starts at $9,000 per year. Chameleon fits teams that want deep styling and A/B tests, Product Fruits is the cheapest full builder, and Pendo, WalkMe and Whatfix are built for larger organizations that buy through sales.
Top picks
Best overall
Userpilot
8.6 / 10
SaaS product and growth teams that want onboarding tours and the analytics to measure them in one tool.
Read the review →Runner-up
UserGuiding
8.5 / 10
Small SaaS teams that want a self-serve tour builder with a published price and a free trial.
Read the review →Also great
Appcues
8.4 / 10
Product and marketing teams with an annual budget that want every engagement feature and unlimited seats.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | Userpilot | SaaS product and growth teams that want onboarding tours and the analytics to measure them in one tool. | Starter $299 per month for up to 2,000 monthly active users; Growth from $849 per month; Enterprise on request | 8.6 |
| 2 | UserGuiding | Small SaaS teams that want a self-serve tour builder with a published price and a free trial. | Starter from $249 per month billed yearly ($2,988 per year) from 2,000 MAU; Growth from $499 per month; Enterprise on request | 8.5 |
| 3 | Appcues | Product and marketing teams with an annual budget that want every engagement feature and unlimited seats. | Grow from $9,000 per year for up to 50,000 MAU and 25 published experiences; Enterprise custom | 8.4 |
| 4 |  Product Fruits | Budget-conscious SaaS teams that want tours, checklists and a knowledge base for a few thousand users. | Starter $111 per month for 1,500 MAUs billed annually; Pro $187; Business $374; custom plans on request | 8.4 |
| 5 |  Chameleon | Design-conscious SaaS teams that want tours to match their product exactly and want to test variants. | Startup plan from $279 for 2,000 MTUs; Pro from $750 per month for 5k MTUs; Growth from $1,250 per month billed annually | 8.2 |
| 6 |  Pendo | Mid-size and enterprise product teams that want analytics-led in-app guidance under one contract. | See vendor pricing (USD check pending) | 8.0 |
| 7 |  Whatfix | Large organizations guiding employees or customers through complex multi-app workflows. | See vendor pricing (USD check pending) | 7.8 |
| 8 |  WalkMe | Large enterprises driving adoption of many business applications for employees and customers. | See vendor pricing (USD check pending) | 7.7 |
| 9 |  Intro.js | Developers who want simple tours in code with a one-time license fee. | Free under AGPLv3 for open source and non-commercial use; Starter $9.99 lifetime for one commercial project; Business $49.99; Premium $299.99 | 7.5 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
Userpilot
A product growth platform that combines in-app flows, checklists and surveys with product analytics and session replay.
userpilot.com8.6
out of 10
Best for: SaaS product and growth teams that want onboarding tours and the analytics to measure them in one tool.
Userpilot is the most balanced choice for a SaaS team that wants to guide new users and then prove the guidance worked. Starter at $299 per month covers up to 2,000 monthly active users and includes flows, spotlights, banners, checklists, user segmentation and NPS surveys, so a small team can launch a full onboarding sequence without engineering help. Growth, from $849 per month, is where it pulls ahead of pure tour builders: event autocapture, trends, funnels, retention and paths reports, a resource center, advanced surveys, 5k session replays and 100k emails per month. That lets you trigger a tour from what users actually do and check activation afterward in the same tool. Userpilot also ships an AI guides builder, an MCP server and an agent called Lia that runs on monthly credits. The trade-offs are the lack of a free plan, the 10 segment limit on Starter and the jump in price once you need analytics.
Standout feature
Tours, checklists, surveys and funnel analytics share one segment model, so you can target and measure onboarding in the same tool.
Use cases
Product managers at B2B SaaS companies
Build a role-based onboarding flow with a checklist
Outcome: Each new user sees the steps that match their role
Growth teams
Compare activation funnels before and after a new tour
Outcome: A clear read on whether onboarding changes worked
Customer success teams
Run NPS surveys inside the app
Outcome: Feedback from active users without email campaigns
Key features
- Flows, spotlights, banners, embeds and checklists built without code
- User segmentation with up to 10 segments on Starter and unlimited on Growth
- NPS surveys on Starter, with advanced in-app surveys and a resource center on Growth
- Product analytics with trends, funnels, retention and paths on Growth
- AI agent Lia, an MCP server and an AI guides builder
Pros
- Starter includes in-app engagement, segmentation and NPS at a published price
- Growth adds event autocapture, 5k session replays and 100k emails per month
- 14-day free trial with no credit card required
Cons
- No free plan
- Starter caps you at 2,000 monthly active users
- Product analytics and the resource center require Growth from $849 per month
Rank 2 · Runner-up
UserGuiding
A no-code user onboarding tool for guides, hotspots, checklists, resource centers and in-app surveys.
userguiding.com8.5
out of 10
Best for: Small SaaS teams that want a self-serve tour builder with a published price and a free trial.
UserGuiding is the most affordable way to get a full no-code onboarding builder with a public price. Starter is $249 per month billed yearly, or $2,988 per year, and starts at 2,000 monthly active users. It includes every in-app onboarding experience type: guides, hotspots, checklists, banners, a resource center and surveys, plus a knowledge base and product updates page, which several rivals charge extra for. The editor is aimed at product and support people rather than engineers, and Lighthouse AI can draft segments and content. The limits are the catch: Starter allows 15 active guides, 10 hotspots, 1 checklist and 10 segments. Growth, from $499 per month, raises those caps and adds no-code event tracking, A/B testing, localization with AI auto-translate, custom CSS and 3,000 session recordings. Analytics are lighter than Userpilot or Pendo, so teams that want funnels and retention reports will still need a separate tool.
Standout feature
Starter at $249 per month includes guides, checklists, a resource center, surveys and a knowledge base.
Use cases
Early-stage SaaS founders
Launch a welcome tour and setup checklist
Outcome: New signups get guided setup without custom code
Support teams
Add a resource center with help articles inside the app
Outcome: Fewer how-to tickets from new users
Product marketers
Publish product updates and announcement banners
Outcome: Existing users notice new features
Key features
- Guides, hotspots, checklists, banners and resource centers
- In-app surveys and NPS
- Knowledge base and product updates pages
- Audience segmentation with up to 10 segments on Starter
- Lighthouse AI to draft segments and content, plus an AI assistant with 50 free resolutions
Pros
- Lowest published price among the full no-code builders for 2,000 MAU
- Starter includes all in-app onboarding experience types
- 14-day free trial with no credit card
Cons
- Starter allows 15 active guides and 1 active checklist
- A/B testing, localization and custom CSS need Growth
- Above 2,000 MAU you need a custom quote
Rank 3 · Also great
Appcues
A customer engagement platform with in-app guides, checklists, announcements and surveys, plus usage data and AI agents.
appcues.com8.4
out of 10
Best for: Product and marketing teams with an annual budget that want every engagement feature and unlimited seats.
Appcues has moved from a tour builder into a full customer engagement platform, and its pricing reflects that. The Grow plan starts at $9,000 per year, scales with monthly active users up to 50,000, and includes 25 published experiences, 24 months of reporting history and unlimited seats. Every feature and integration is included from day one, so there is no tier juggling: multi-step guides, checklists, announcements, surveys, embedded inline content, advanced targeting with unlimited segments, and CRM, support and data warehouse connections. Appcues now adds agents that spot changes in product usage and can build campaigns, guides and reports, with API and MCP access for teams that work from other AI tools. A CX Manager and Technical Success Manager handle install and launch through month six. For a small startup the annual commitment is a large step, and the 25 experience cap on Grow can feel tight if you segment onboarding by role.
Standout feature
Unlimited seats and every feature on the entry plan, so the whole company can build in-app experiences.
Use cases
Product marketing teams
Run feature announcements targeted by usage
Outcome: Launches reach the users most likely to adopt
Teams switching from another tour tool
Migrate existing guides with the Appcues migration team
Outcome: A cutover in about five weeks with the old tool kept as a fallback
Customer success teams
Connect CRM data to in-app targeting
Outcome: Onboarding that reflects account status
Key features
- Multi-step guides, checklists, announcements and surveys
- Embedded inline content and advanced targeting with unlimited segments
- Product usage monitoring with clickstream and event tracking
- Agents for analysis, ops, UX and product that can build campaigns, guides and reports
- CRM, support and data warehouse connections, plus API and MCP access
Pros
- Unlimited seats on every plan
- Every feature and integration included from the Grow plan
- A CX Manager and Technical Success Manager guide install and launch
Cons
- Highest published entry price on this list at $9,000 per year
- Grow is limited to 25 published experiences
- No free plan or self-serve monthly option is listed
Rank 4
Product Fruits
An adaptive onboarding tool with tours, hints, checklists, a help center, a knowledge base and the Elvin AI user agent.
productfruits.com8.4
out of 10
Best for: Budget-conscious SaaS teams that want tours, checklists and a knowledge base for a few thousand users.
Product Fruits gives small SaaS teams the most for the money among the visual builders on this list. Starter is $111 per month for 1,500 monthly active users when billed annually, and it already includes 15 product tours, 50 hints and tooltips, 2 onboarding checklists, banners and pop-ups, a newsfeed, an in-app help center, a feedback widget and a public knowledge base. That covers the full first-week onboarding for many products without a second tool. Pro at $187 per month adds advanced flows, a private knowledge base, automatic translations and custom events, and Business at $374 adds adaptive flows, contextual and voice onboarding, permissions and SAML SSO. The Elvin AI user agent handles conversational onboarding and launches a tour when a user asks how to do something, with 20 free text conversations a month on Starter and packs of 100 for $49. The trade-off is that analytics and targeting are thinner than Userpilot or Pendo.
Standout feature
Starter includes a help center, feedback widget and public knowledge base along with tours and checklists.
Use cases
Bootstrapped SaaS companies
Ship a tour, checklist and help center on one plan
Outcome: Complete onboarding for about $111 a month
Support teams
Publish a knowledge base and connect live chat to the help center
Outcome: Users self-serve before they open a chat
Product teams
Use the feedback widget to collect bug reports with screenshots
Outcome: Clearer reports from users inside the app
Key features
- Product tours, hints and tooltips, and onboarding checklists
- Banners, pop-ups and a newsfeed for announcements
- In-app help center that connects to third-party live chat
- Public knowledge base on Starter, private knowledge base from Pro
- Elvin AI user agent for conversational onboarding and on-demand guides
Pros
- Cheapest published entry price among the no-code builders here
- Knowledge base and help center included on Starter
- Price for each MAU tier is shown on the pricing page
Cons
- Starter covers linear flows only; adaptive flows need Business
- Starter localizes into 1 language
- Automatic translations and custom events start on Pro
Rank 5
Chameleon
An in-app guidance platform for tours, tooltips, surveys, launchers and a HelpBar search, with deep styling and A/B testing.
chameleon.io8.2
out of 10
Best for: Design-conscious SaaS teams that want tours to match their product exactly and want to test variants.
Chameleon is the tool to pick when onboarding has to look like part of your product rather than a layer on top. Tours, tooltips, surveys and launchers all take themes and custom CSS, and HelpBar adds a universal search users can open inside your app. The Startup plan starts at $279 for 2,000 monthly tracked users and includes 10 live experiences with customization, targeting and email support, which is enough for a first onboarding tour and a few tooltips. Pro, from $750 per month for 5k MTUs on self-serve monthly billing, raises the limit to 20 live experiences and adds A/B testing with goals, localization into 5 languages and a Copilot that helps build and analyze experiences. Growth, from $1,250 per month billed annually, adds unlimited experiences, the Ranger optimization agent and Interactive Demos. Costs climb quickly from there: extra seats, SSO and additional accounts are priced add-ons, so check the comparison table before you sign.
Standout feature
HelpBar adds a universal in-app search next to tours and tooltips.
Use cases
Product designers
Style tours with custom CSS to match the app
Outcome: Onboarding that looks native to the product
Growth teams
A/B test two versions of a welcome tour
Outcome: Evidence for which version gets more users to finish setup
Support teams
Add HelpBar search inside the app
Outcome: Users find help without leaving the product
Key features
- Tours, tooltips, in-product surveys and launchers
- HelpBar, a universal in-app search
- Themes and custom CSS
- A/B testing and goals on Pro
- Copilot to build, analyze and optimize experiences, with 10,000 free AI credits
Pros
- Fine-grained styling through themes and custom CSS
- A/B testing and goals from the Pro plan
- 14-day trial with full Enterprise-level access
Cons
- The Startup plan is limited to 10 live experiences and email support
- Pro jumps to $750 per month for 5k MTUs
- Extra seats on Pro cost $300 per month for 5
Rank 6
Pendo
A software experience platform that pairs product analytics with in-app guides, walkthroughs and tooltips across web and mobile.
pendo.io8.0
out of 10
Best for: Mid-size and enterprise product teams that want analytics-led in-app guidance under one contract.
Pendo is the analytics-first option on this list. Every plan, starting with Base, includes product analytics and in-app guides, and analytics are retroactive to the day you install, so you can decide where users struggle before you write a single tour. Guides can be embedded directly into the interface, run as walkthroughs or tooltips, and target segments of users on web and mobile apps. Leo, Pendo's conversational AI, can draft guides and steps and answer questions about usage in plain language. Core adds session replay, and Ultimate adds NPS, PMF and CSAT surveys, orchestration, the Listen feedback product and data sync. The downside for smaller SaaS teams is cost transparency: all three plans are priced on request by MAU volume, and the old free plan page now promotes Novus, a free AI monitoring product without guides. Expect a sales process and an annual contract rather than a credit card checkout.
Standout feature
Analytics are retroactive to install, so you can see where users drop off before you build tours.
Use cases
Enterprise product teams
Find low-adoption features with retroactive analytics, then target a guide
Outcome: Guidance aimed at features users actually miss
Mobile and web product teams
Run the same onboarding guide on web and mobile
Outcome: Consistent first-run experience across platforms
Product operations
Draft guides with Leo
Outcome: Faster first drafts of in-app content
Key features
- Embedded guides, walkthroughs and tooltips added without code
- Segmentation and targeting for each guide
- Guide creation with Leo, Pendo's conversational AI interface
- Guides across web and mobile apps
- Product analytics with retroactive data from install on every plan
Pros
- Product analytics and in-app guides come in every plan
- Retroactive analytics back to the day you install
- SOC2, GDPR and HIPAA compliance built in
Cons
- Every plan is priced on request
- The former free plan now points to Novus, which does not include guides
- Session replay and surveys need the Core or Ultimate plans
Rank 7
Whatfix
An enterprise digital adoption platform with Flows, Smart Tips, Task Lists and Self Help across web, desktop and mobile apps.
whatfix.com7.8
out of 10
Best for: Large organizations guiding employees or customers through complex multi-app workflows.
Whatfix is a digital adoption platform rather than a lightweight tour builder, and it is strongest where onboarding spans several applications. Its in-app guidance covers Flows for step-by-step tasks, Smart Tips for field-level tooltips, Beacons to draw attention to an element, Pop-Ups for urgent notices and Task Lists that act as onboarding checklists. Self Help embeds a searchable wiki of flows, videos and articles inside the app, with ratings on each item. Whatfix runs on web, desktop, mobile and Citrix environments, and Mirror adds simulated copies of applications for hands-on training and AI roleplay before users enter live systems. Content governance includes draft to production workflows, auto-testing, version control and rollback. Standard and Premium plans exist for employee or customer-facing applications, with multi-app Enterprise plans, but every tier requires a demo and quote. For a SaaS team onboarding its own customers in one web app, the extra depth adds cost and setup time.
Standout feature
Mirror creates simulated copies of applications so users can practice workflows before going live.
Use cases
Enterprise IT and L&D teams
Guide employees through a new CRM rollout
Outcome: Fewer support tickets during the change
Customer-facing SaaS vendors with complex products
Build Task Lists and Flows for enterprise customer onboarding
Outcome: Structured onboarding for large accounts
Regulated industries
Train staff in Mirror simulations
Outcome: Practice without touching production systems
Key features
- Flows with step-by-step instructions for tasks and workflows
- Smart Tips, Beacons and Pop-Ups for contextual help
- Task Lists to kickstart onboarding
- Self Help, an embedded wiki for flows, videos and help articles
- Mirror for simulated app training and AI roleplay
Pros
- Covers web, desktop, mobile and Citrix environments
- Content governance with versioning, rollback and auto-testing
- Plans for both employee-facing and customer-facing apps
Cons
- No published prices
- Built for enterprise programs, so setup is heavier than self-serve tools
- Overkill for a single SaaS product onboarding flow
Rank 8
WalkMe
An enterprise digital adoption platform with in-app guides, tooltips, workflow automation and adoption analytics across web, desktop and mobile.
walkme.com7.7
out of 10
Best for: Large enterprises driving adoption of many business applications for employees and customers.
WalkMe is one of the original digital adoption platforms and is aimed at enterprises guiding people through many applications at once. The customer and employee editions include interactive in-app guides, tooltips and notifications, personalized onboarding and product tours, targeted surveys, smart segmentation, workflow automation, branding and white-labeling, and multi-language support. Its DeepUI technology uses AI-based element recognition so that guidance keeps working when the underlying application changes, which matters when you guide users inside third-party systems. Analytics cover engagement with applications and WalkMe content, plain-language AI Insights and Flow Analytics with funnel, paths and compare views. Content reaches users on web, desktop and mobile. For a SaaS company onboarding its own customers, WalkMe is a heavy purchase: every plan starts with a quote request, and the platform is built around enterprise governance and security rather than quick self-serve setup.
Standout feature
DeepUI element recognition keeps in-app content working when underlying applications change.
Use cases
Enterprise IT teams
Guide employees through SAP, Salesforce or Workday
Outcome: Faster adoption of business software
Customer care organizations
Automate repetitive steps in support tools
Outcome: Agents complete tasks with fewer clicks
Digital transformation leads
Use Flow Analytics to find where users drop off
Outcome: A ranked list of workflows to fix
Key features
- Interactive in-app guides, tooltips and notifications
- Personalized onboarding and product tours
- Workflow automation and contextual AI assistance
- DeepUI element recognition so content survives app changes
- Flow analytics with funnel, paths and compare views
Pros
- Runs on web, desktop and mobile
- DeepUI technology is built to keep guidance from breaking when apps change
- Separate offerings for employees and for customers
Cons
- Pricing is quote only
- Built for enterprise programs rather than startup onboarding
- More setup and governance than self-serve tour builders
Rank 9
Intro.js
A lightweight open source JavaScript library for step-by-step product tours and hints.
introjs.com7.5
out of 10
Best for: Developers who want simple tours in code with a one-time license fee.
Intro.js is the cheapest way to add a product tour, as long as a developer is willing to own it. It is an open source vanilla JavaScript and CSS library, about 10kB with no external dependencies, that builds step-by-step tours from data attributes or a JSON configuration and adds hints to any element. The docs cover progress bars, floating tooltips, scrollable elements, localization, right-to-left tours and callbacks, and there are themes and wrappers for React, Angular, Rails, WordPress and other frameworks. Open source, personal and non-commercial projects can use it free under AGPLv3. Commercial use needs a lifetime license: Starter is $9.99 for one project, Business is $49.99 for 5 projects with one month of support, and Premium is $299.99 for unlimited projects. What you give up compared with the SaaS tools here is everything around the tour: no visual editor, no segmentation, no checklists and no completion analytics.
Standout feature
A one-time $9.99 license with no monthly user pricing.
Use cases
Indie developers
Add a first-run tour to a web app
Outcome: A guided introduction for $9.99 one time
Open source projects
Add hints to a self-hosted dashboard
Outcome: Free in-app guidance under AGPLv3
Frontend teams
Ship tours as part of the React codebase
Outcome: Onboarding that is versioned with the app
Key features
- Step-by-step tours defined in HTML attributes or JSON
- Hints for contextual tooltips on any element
- Progress bar, floating tooltips, localization and right-to-left tours
- Themes plus wrappers for React, Angular, Rails, WordPress and more
- 10kB with no external dependencies
Pros
- Lifetime commercial license from $9.99 for one project
- Free under AGPLv3 for open source and personal projects
- Very light at 10kB with no dependencies
Cons
- No visual builder, so every change needs a developer
- No user targeting, checklists or analytics
- Starter includes no commercial support
Frequently asked questions
+What is product tour software?
Product tour software adds step-by-step walkthroughs, tooltips, hotspots and checklists on top of a web app so new users learn it while they use it. Most tools such as Userpilot, UserGuiding and Appcues add a no-code builder, user targeting and completion reports.
+What is the best product tour software for a SaaS startup?
Userpilot is the best all-round choice, with Starter at $299 per month for up to 2,000 monthly active users. UserGuiding at $249 per month billed yearly and Product Fruits at $111 per month billed annually are cheaper no-code options for small teams.
+Is there free product tour software?
Intro.js is free under the AGPLv3 license for open source and non-commercial projects, and a commercial license costs $9.99 one time for one project. The no-code tools on this list offer free trials instead, such as 14 days on Userpilot, UserGuiding and Chameleon.
+How much does product tour software cost?
Published entry prices range from $111 per month with Product Fruits and $249 with UserGuiding to $279 with Chameleon, $299 with Userpilot and $9,000 per year with Appcues. Pendo, WalkMe and Whatfix quote on request. Most vendors raise the price as monthly active users grow.
+What is the difference between a product tour tool and a digital adoption platform?
Product tour tools such as Userpilot and UserGuiding focus on onboarding the customers of your own SaaS app. Digital adoption platforms such as WalkMe and Whatfix also guide employees through third-party software on web, desktop and mobile, and are sold through sales with custom quotes.
About this list
Updated November 9, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
More best software lists