Best software · Marketing
10 Best Landing Page Builders of 2026
This list is for marketers who build pages for ads, email and launches, and who want to test variants without waiting on a developer. It covers dedicated landing page builders, website platforms that handle campaign pages, and all-in-one funnel tools. We compared documented features and published prices; scores weigh features at 40 percent and ease of use and value at 30 percent each.
By the Mojolin research desk · Updated November 9, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 9, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
Unbounce is our top pick: Experiment includes unlimited A/B tests and variants with confidence intervals, and Optimize adds AI traffic routing, from $22 a month billed annually for the entry plan. Leadpages is the best value for testing, because Grow adds A/B tests, dynamic text and personalization with no traffic caps. Swipe Pages suits agencies and mobile ad traffic, and Instapage is the most complete option for enterprise personalization. If your page only needs to exist, Carrd costs $9 a year.
Top picks
Best overall
Unbounce
8.7 / 10
Paid media teams that launch many campaign pages and want built-in variant testing without a developer.
Read the review →Runner-up
Leadpages
8.5 / 10
Small businesses and solo marketers who want cheap publishing now and A/B testing later without traffic caps.
Read the review →Also great
Swipe Pages
8.4 / 10
Agencies and mobile-heavy ad campaigns that need fast pages and many client workspaces.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | Unbounce | Paid media teams that launch many campaign pages and want built-in variant testing without a developer. | Starter $22 per month billed annually or $29 monthly; Build $74, Experiment $112 and Optimize $187 per month billed annually; Agency from $349 per month | 8.7 |
| 2 | Leadpages | Small businesses and solo marketers who want cheap publishing now and A/B testing later without traffic caps. | Pro from $29 per month, lower with annual billing; Business, Grow and Optimize plans add volume and testing; 7-day free trial | 8.5 |
| 3 | Swipe Pages | Agencies and mobile-heavy ad campaigns that need fast pages and many client workspaces. | Startup $29 per month billed annually; Marketer $69 and Agency $149 per month billed annually; overages $5 per 5,000 extra visits; 14-day free trial | 8.4 |
| 4 |  Instapage | Mid-size and enterprise marketing teams running ad-to-page personalization at scale. | Create $79 per month billed annually or $99 monthly; Optimize $159 per month billed annually or $199 monthly; Convert custom; 14-day free trial | 8.3 |
| 5 |  Landingi | Small and mid-size marketing teams that want a dedicated page builder at a lower entry price. | Build from $24 per month billed annually; Optimize $119 and Scale from $229 per month billed annually; 14-day free trial (see vendor pricing, USD check pending) | 8.2 |
| 6 |  HubSpot Landing Pages | Teams already on HubSpot CRM who want pages, forms and lead records in one system. | Free plan for up to 2 users with up to 30 landing pages; Starter priced per seat; Professional and Enterprise add A/B testing (see vendor pricing, USD check pending) | 8.1 |
| 7 |  Webflow | Marketing teams that want campaign pages on the main company site with full design control. | Free Starter site plan; Basic $15 per month billed yearly; Premium $25 per month billed yearly; Optimize add-on $299 per month | 8.0 |
| 8 |  Framer | Designers and startup marketers who want polished launch pages and fast iteration. | Free plan; Basic $10 per month and Pro $30 per month with yearly billing; extra editors $20 per month; A/B testing add-on | 7.9 |
| 9 |  Systeme.io | Creators and solo entrepreneurs who want landing pages, email and checkout in one cheap tool. | Free plan with 2,000 contacts; Startup $17 per month, Webinar $47 and Unlimited $97 per month; 2 months free with annual billing | 7.8 |
| 10 |  Carrd | Freelancers and side projects that need a simple one-page landing page for very little money. | Free plan for up to 3 sites; Pro Lite $9 per year; Pro Standard $19 per year with custom domains; higher tiers for more sites | 7.7 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
Unbounce
A landing page builder for marketers and agencies, with A/B testing and AI traffic routing on higher plans.
unbounce.com8.7
out of 10
Best for: Paid media teams that launch many campaign pages and want built-in variant testing without a developer.
Unbounce is the most complete tool here for the campaign loop of build, launch, test and route. Starter at $22 a month billed annually gets you the hybrid builder, AI copywriting, lead gen forms and hosting, but only 5 pages and up to 500 visitors, so it suits a first campaign rather than a program. Build lifts that to unlimited pages, 20k visitors, custom code and 1000+ integrations.
The reason marketers pick Unbounce sits on Experiment: unlimited A/B testing and variants, manual traffic allocation, confidence intervals and dynamic text replacement so a page can mirror the search term that brought the visitor. Optimize adds AI traffic routing, page scheduling and audience insights. The trade-off is cost, because testing starts at $112 a month and every self-serve plan has a traffic cap. Teams spending real money on ads usually recover that quickly; a solo creator with one page does not need it.
Standout feature
Unlimited A/B tests and variants on Experiment, with AI traffic routing one tier up.
Use cases
PPC managers
Clone a page into variants and split traffic by hand
Outcome: Clear winners backed by confidence intervals
Agencies
Run client campaigns across several root domains
Outcome: One account for many brands
Key features
- Hybrid builder with AI copywriting and lead gen forms on every plan
- Unlimited A/B testing, unlimited variants and manual traffic allocation on Experiment
- AI traffic routing that sends visitors to the best-fit variant on Optimize
- Dynamic text replacement to match page copy to ad keywords
- Custom code, custom styling and 1000+ integrations from the Build plan
Pros
- Every plan includes unlimited conversions and unlimited subdomains
- Testing tools include confidence intervals and conversion reporting
- Agency plan with multiple root domains and a partner directory listing
Cons
- Starter allows only 5 pages and up to 500 visitors
- A/B testing starts on Experiment at $112 per month billed annually
- Traffic caps apply on every self-serve plan
Rank 2 · Runner-up
Leadpages
A landing page, website and blog builder with publishing plans and separate testing and optimization plans.
leadpages.com8.5
out of 10
Best for: Small businesses and solo marketers who want cheap publishing now and A/B testing later without traffic caps.
Leadpages splits its plans in two. Publishing plans, Pro and Business, build and ship landing pages, sites and blogs with custom domains, SSL, AI page creation and an MCP connector that publishes from Claude or ChatGPT. Pro starts at $29 a month and includes 25 pages, one custom domain and 90 days of analytics.
Testing and optimization plans are where it competes with Unbounce. Grow adds unlimited pages, manual A/B testing with up to 6 variants, dynamic text replacement, manual personalization, anonymous traffic detection and lead enrichment. Optimize adds Smart Traffic routing, click and scroll heatmaps and multivariate tests of up to four variants. The headline difference is traffic: Leadpages says no plan has a traffic cap, which makes costs easier to predict when a campaign takes off. Integrations are limited to 5 active connections below Optimize, so check your stack before you commit.
Standout feature
No traffic caps on any plan, according to the Leadpages pricing page.
Use cases
Small business owners
Publish an offer page and a blog on one domain
Outcome: A working campaign site at a low monthly price
Performance marketers
Run A/B/C/D tests with heatmaps on Optimize
Outcome: Faster learning on high-traffic pages
Key features
- AI page creation and an MCP connector to publish from Claude or ChatGPT
- Manual A/B testing with up to 6 variants per page on Grow
- Smart Traffic AI routing, heatmaps and A/B/C/D multivariate tests on Optimize
- Dynamic text replacement and manual personalization from Grow
- Anonymous traffic detection and lead enrichment on testing plans
Pros
- The pricing page states no traffic caps on any plan
- Branding removal and custom domains with SSL on every plan
- Publishing plans include a blog and UTM tracking
Cons
- No A/B testing on the Pro or Business publishing plans
- Only 5 active integrations below Optimize
- Priority support only on Optimize
Rank 3 · Also great
Swipe Pages
A landing page builder focused on fast mobile pages, with AMP support, server-side A/B testing and client subaccounts.
swipepages.com8.4
out of 10
Best for: Agencies and mobile-heavy ad campaigns that need fast pages and many client workspaces.
Swipe Pages is built around speed on phones. Pages can use AMP, and Smart Pages send mobile visitors to Mobile Slides, an app-like format, while desktop visitors see a responsive page. Every plan includes unlimited landing pages, funnels and conversions, plus Swipe Genie AI credits for building and editing.
Startup at $29 a month billed annually covers one root domain and 20,000 monthly visitors, which is generous next to Unbounce Starter. Marketer adds five client subaccounts, five team members, server-side A/B testing and dynamic text replacement. Agency raises traffic to 500,000 visitors with unlimited subaccounts, global blocks and global scripts for updating hundreds of pages at once. When traffic runs over, you pay $5 per 5,000 extra visits instead of being pushed up a plan. Native integrations include Mailchimp, HubSpot and Zoho, with Zapier for the rest.
Standout feature
AMP pages and Mobile Slides built for mobile ad traffic.
Use cases
Agencies
Give each client its own subaccount
Outcome: Separated campaigns and permissions
Social ad buyers
Send mobile traffic to Mobile Slides
Outcome: Fast pages for phone visitors
Key features
- Pages built on AMP technology for fast loading
- Smart Pages that route mobile visitors to app-like Mobile Slides
- Swipe Genie AI credits for researching, building and editing pages
- Unlimited landing pages, funnels and conversions on every plan
- Checkout with Stripe, PayPal and Razorpay
Pros
- 20,000 monthly visitors on the cheapest plan
- Published overage rate instead of a forced upgrade
- 14-day trial with no credit card required
Cons
- Startup plan has no team members or client subaccounts
- Global blocks and custom fonts only on Agency
- Server-side A/B testing is not included on Startup
Rank 4
Instapage
A landing page and digital marketing platform with server-side A/B testing, personalization and heatmaps.
instapage.com8.3
out of 10
Best for: Mid-size and enterprise marketing teams running ad-to-page personalization at scale.
Instapage targets marketing teams that treat landing pages as a channel of their own. Create, at $79 a month billed annually, includes the drag-and-drop builder, reusable blocks and forms, triggered popups, AI content, contacts and email, and programmatic pages that generate a set of pages from one template and a content table. It allows 15,000 unique monthly visitors.
Optimize is the plan most teams will want: server-side A/B testing without flicker, hypothesis setting, experimentation history, customizable traffic splits, scheduling, multi-step forms and dynamic text replacement. Convert, priced on request, adds ad-to-page personalization, global elements, root domain publishing, heatmaps and direct lead bypass to your CRM. Real-time visual collaboration is useful when designers, copywriters and approvers work on the same page. The cost is the main drawback, and the entry plan does not include testing.
Standout feature
Server-side A/B testing with hypotheses and a reusable experiment history.
Use cases
Demand generation teams
Build personalized pages for each ad group
Outcome: Closer match between ad and page
Marketing ops
Generate location pages from a content table
Outcome: Many pages from one template
Key features
- Reusable page blocks and forms, plus triggered popups and sticky bars
- Real-time visual collaboration with comments on page designs
- Server-side A/B testing with hypothesis setting and experimentation history
- Programmatic pages built from a template and a connected content table
- Ad-to-page personalization and heatmaps on the Convert plan
Pros
- Unlimited pages, conversions and contacts on all plans
- Server-side tests avoid flicker and page load delay
- Contacts and branded email built in
Cons
- No free plan and a higher entry price than most rivals
- A/B testing starts on Optimize at $159 per month billed annually
- Heatmaps and root domain publishing need the custom Convert plan
Rank 5
Landingi
A landing page platform with tiered visit limits, server-side A/B testing and a 14-day trial on every plan.
landingi.com8.2
out of 10
Best for: Small and mid-size marketing teams that want a dedicated page builder at a lower entry price.
Landingi is a dedicated landing page builder with a lower starting price than Unbounce or Instapage. Its pricing page says plans start at $24 per month billed annually, and annual billing includes two months free compared with paying monthly. Build covers 2,000 visits a month and one custom domain, which is enough for a single steady campaign.
The recommended Optimize plan, $119 per month on annual billing, adds server-side A/B testing, 30,000 visits a month and three custom domains. Scale starts at $229 per month with tiers from 100,000 to 500,000 visits and 10 custom domains, and Enterprise starts at $1,199 per month for 1M+ visits. Extra domains cost $5 a month on every plan. Every plan has a 14-day trial, though trial traffic is capped at 200 visits. The pricing page did not load from our location for the price check, so confirm current USD prices with Landingi.
Standout feature
A dedicated landing page builder from $24 per month billed annually, with server-side tests on Optimize.
Use cases
SMB marketers
Run a lead form page on one custom domain
Outcome: A dedicated page tool at a low annual price
Growth teams
Test page variants on Optimize
Outcome: Server-side tests on 30,000 monthly visits
Key features
- Build plan with 2,000 visits a month and 1 custom domain
- Server-side A/B testing on Optimize
- Optimize includes 30,000 visits a month and 3 custom domains
- Scale tiers from 100,000 to 500,000 visits a month
- Extra custom domains for $5 per month
Pros
- Low entry price for a dedicated landing page tool
- Two months free with annual billing
- 14-day trial available on all plans
Cons
- No permanent free plan
- A/B testing is not listed on the Build plan
- Trials are limited to 200 visits
Rank 6
HubSpot Landing Pages
The landing page builder inside HubSpot Content Hub, connected to HubSpot's CRM, forms and analytics.
hubspot.com8.1
out of 10
Best for: Teams already on HubSpot CRM who want pages, forms and lead records in one system.
HubSpot's landing page tool is part of Content Hub, and the free plan lets up to two users build up to 30 landing pages with HubSpot branding and no credit card. The appeal is the connection to everything else HubSpot does: form fills land as CRM contacts, and pages report into the same analytics your sales team already uses.
Starter, priced per seat, removes HubSpot branding and adds custom templates while keeping the 30-page limit. Testing is the catch for campaign marketers. A/B testing, adaptive testing, smart content and SEO recommendations arrive on Professional, which includes three core seats and allows up to 10K landing pages, with tests of up to five page variations. That is a large step up from Starter. Teams outside HubSpot will find a dedicated builder cheaper for testing, but teams already in HubSpot save on integrations and data syncing.
Standout feature
A free landing page builder that writes leads straight into HubSpot CRM.
Use cases
HubSpot CRM users
Publish a gated content page with a native form
Outcome: Leads arrive as CRM contacts automatically
B2B marketers
Test up to 5 variations on Professional
Outcome: Testing tied to CRM data
Key features
- Free landing page builder with up to 30 landing pages
- Starter removes HubSpot branding and adds custom templates
- A/B testing of up to 5 page variations on Professional
- Smart content and adaptive testing on Professional
- Leads flow straight into the HubSpot CRM
Pros
- Free plan for up to 2 users with no credit card
- Forms, contacts and reporting live in the same system
- Easy upgrade path for teams already on HubSpot
Cons
- Free pages carry HubSpot branding
- A/B testing requires Professional, which includes 3 core seats
- Pricing climbs quickly from Starter to Professional
Rank 7
Webflow
A visual website platform with a CMS, hosting and optional A/B testing and analytics add-ons.
webflow.com8.0
out of 10
Best for: Marketing teams that want campaign pages on the main company site with full design control.
Webflow is a full website platform, which makes it a good home for campaign pages when you want them on your main domain rather than on a separate builder. Basic at $15 a month billed yearly gives one site a custom domain, 300 static pages, 10 GB of bandwidth and unlimited form submissions. Premium at $25 adds the CMS, code components, site search and form file uploads.
For testing, Webflow sells Optimize as an add-on from $299 a month based on page views, with A/B testing, personalization, AI suggestions, audience insights and targeting. Analyze, from $9 a month, adds site analytics. The visual designer gives you control close to code, but it takes longer to learn than Unbounce or Leadpages, and quick variant work is slower. Webflow fits teams with a designer who owns the site and marketers who publish within the system.
Standout feature
Campaign pages and the main site in one visual platform, with testing as an add-on.
Use cases
Brand-led marketing teams
Launch campaign pages on the main domain
Outcome: Consistent design and one hosting bill
SaaS growth teams
Add Optimize to test homepage and pricing variants
Outcome: Testing without a separate tool
Key features
- Basic plan with custom domain, 300 static pages and unlimited form submissions
- Webflow CMS on Premium for content-rich sites
- Webflow Optimize add-on for A/B testing, personalization and audience targeting
- Webflow Analyze add-on for traffic and engagement analytics
- Webflow AI and an MCP server on site plans
Pros
- Free Starter plan to build before paying
- Pages live on the same site as the rest of your marketing
- Fine-grained design control for brand-heavy campaigns
Cons
- Steeper learning curve than dedicated page builders
- A/B testing is an add-on starting at $299 per month
- Team and Enterprise platform plans need an annual contract or sales call
Rank 8
Framer
A design-first website builder with AI credits, a CMS and an A/B testing add-on.
framer.com7.9
out of 10
Best for: Designers and startup marketers who want polished launch pages and fast iteration.
Framer is a website builder that designers like, and it works well for launch pages that need to look custom. The free plan publishes to a Framer domain with 500 AI credits to try the AI tools. Basic at $10 a month with yearly billing adds a custom domain, 30 pages, two CMS collections, 50 GB of bandwidth and built-in SEO; Pro at $30 raises the limits to 150 pages and adds redirects, staging and branching with previews.
Testing comes through the Convert add-on, which covers A/B testing, funnels and triggers and is priced at $50 per 500,000 events on Pro. Analytics history runs 30 days on Basic and 90 days on Pro. Extra editors cost $20 a month and viewers are free. Framer lacks the lead routing and ad-matching features of Unbounce or Instapage, but for a startup that wants a fast, good-looking page it is very affordable.
Standout feature
Design-led pages from $10 per month with yearly billing, with A/B testing as an add-on.
Use cases
Startup founders
Ship a product launch page with a waitlist
Outcome: A polished page for $10 a month
Design teams
Stage page changes with branching previews
Outcome: Safer edits before publishing
Key features
- Free plan with a Framer domain and 500 AI credits to try
- Basic with a custom domain, 30 pages and 2 CMS collections
- Pro with 150 pages, staging and branching with previews
- Convert add-on for A/B testing, funnels and triggers
- Built-in SEO and site analytics history
Pros
- Low entry price with a free custom domain on yearly plans
- Viewers are free, editors cost $20 per month
- Design control suited to product launch pages
Cons
- A/B testing is a paid add-on billed per events
- Basic is limited to 30 pages
- Fewer marketing integrations than dedicated page builders
Rank 9
Systeme.io
An all-in-one platform for funnels, email marketing, courses and payments, with a permanent free plan.
systeme.io7.8
out of 10
Best for: Creators and solo entrepreneurs who want landing pages, email and checkout in one cheap tool.
Systeme.io is not a pure landing page builder. It bundles sales funnels, email marketing, courses, blogs, affiliate programs and checkout, and its plans are priced by contacts rather than page traffic. That makes it the cheapest route for creators who want a page, a list and a payment flow without three subscriptions.
The free plan never expires and covers 2,000 contacts, three sales funnels, one blog, one course, one affiliate program and one custom domain, with unlimited email sends. Startup at $17 a month raises that to 5,000 contacts and 10 funnels, Webinar at $47 adds evergreen webinars, and Unlimited at $97 removes the main limits. Funnels support A/B tests, order bumps and one-click upsells, and every plan has 0% transaction fees. The trade-off is design depth: marketers testing many ad variants will find Unbounce or Leadpages faster to work in.
Standout feature
A permanent free plan that covers funnels, email and a custom domain.
Use cases
Course creators
Build an opt-in funnel with email follow-ups
Outcome: Pages, list and sales in one free account
Coaches
Sell a program with an order bump
Outcome: Higher order value with no transaction fees
Key features
- Sales funnels with A/B tests, order bumps and 1-click upsells
- Unlimited email sends on every plan
- Courses, blogs, affiliate programs and booking calendars
- Stripe and PayPal payment integrations with 0% transaction fees
- Unlimited sub-accounts with the same limits as the main plan
Pros
- Permanent free plan with 3 sales funnels and 1 custom domain
- Replaces several tools for email, funnels and courses
- No credit card required to start
Cons
- Page design is less flexible than dedicated builders
- Plans are based on contact limits, not traffic
- Free plan allows only 1 automation rule and 1 email campaign
7.7
out of 10
Best for: Freelancers and side projects that need a simple one-page landing page for very little money.
Carrd builds one-page sites and does it with very little friction. You pick a template, edit sections in place and publish, and the free plan covers up to three sites on Carrd URLs. Pro Lite costs $9 per year and removes branding, adds premium URLs and higher quality images; Pro Standard at $19 per year adds custom domains with SSL, forms, widgets, embeds, analytics and meta tags for 10 sites.
Forms connect to a long list of email tools, including Mailchimp, Kit, Klaviyo, MailerLite and HubSpot, and payment-enabled forms or Stripe and PayPal embeds can sell a simple product. What Carrd does not offer is campaign tooling: there is no built-in A/B testing, dynamic text or traffic routing, so testing means duplicating pages and splitting traffic yourself. For a waitlist, link page or small offer, it is hard to beat on price.
Standout feature
Pro plans start at $9 per year.
Use cases
Freelancers
Publish a one-page portfolio with a contact form
Outcome: A live page on a custom domain for $19 a year
Indie makers
Collect waitlist signups into Mailchimp or Kit
Outcome: An email list before launch
Key features
- One-page sites built from templates
- Signup forms connected to Mailchimp, Kit, Klaviyo, MailerLite and more
- Payment-enabled forms and embeds from Stripe, PayPal and Gumroad
- Custom domains with SSL from Pro Standard
- Native cookie-free analytics or Google Analytics, Plausible and Matomo
Pros
- The cheapest paid plan in this list by far
- Very short learning curve
- Pay yearly or pay as you go
Cons
- No built-in A/B testing or variant routing
- Custom domains need Pro Standard, not Pro Lite
- Designed for one-page sites only
Frequently asked questions
+What is the best landing page builder for A/B testing?
Unbounce offers unlimited A/B tests and variants on its Experiment plan, at $112 per month billed annually, and AI traffic routing on Optimize. Leadpages Grow and Instapage Optimize also include A/B testing, and Leadpages Optimize adds multivariate tests of up to four variants.
+Which landing page builder is cheapest?
Carrd Pro Lite costs $9 per year and Pro Standard, with custom domains, $19 per year. Systeme.io, Framer, Webflow, HubSpot and Carrd also have free plans, though most free plans show vendor branding or use the vendor's domain.
+Do landing page builders limit traffic?
Most do. Unbounce Build allows up to 20k visitors and Instapage Create 15,000 unique monthly visitors. Leadpages says none of its plans have traffic caps, and Swipe Pages charges $5 for every 5,000 visits over the plan limit.
+Is Unbounce or Leadpages better?
Unbounce has deeper testing on Experiment and AI traffic routing on Optimize, but it caps traffic on every plan. Leadpages is cheaper, has no traffic caps and adds A/B testing on Grow, so it is the better value for smaller teams.
+Can I build landing pages for free?
Yes. HubSpot's free plan allows up to 30 landing pages for 2 users, Systeme.io's free plan includes 3 sales funnels and 1 custom domain, and Carrd's free plan covers up to 3 one-page sites. Webflow and Framer have free plans on their own domains.
+Should I use Webflow or a dedicated landing page builder?
Use Webflow if campaign pages must sit on your main site and match a custom design. Use a dedicated builder such as Unbounce or Leadpages if you clone pages often and want A/B testing without a $299 per month add-on.
About this list
Updated November 9, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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