Best software · Marketing
10 Best Email Marketing Software of 2026
This list is for marketers who send a regular newsletter and a few automated sequences, and who need to know what the bill looks like at 1,000, 10,000 or 50,000 contacts. We compared documented features and published prices for 10 email platforms, from creator newsletter tools to ecommerce automation suites. Scores weigh features at 40%, ease of use at 30% and value at 30%. Prices are the vendors' own US dollar figures where the page showed them; two vendors are marked as pending because their pricing pages did not show a USD figure when we checked.
By the Mojolin research desk · Updated November 6, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 6, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
MailerLite is our top pick: the free plan covers 250 subscribers, Comfort starts at $12 a month, and the paid plans include automations, multivariate testing and a preference center without an expensive tier jump. Brevo is the best choice if your list is large but you send rarely, because its plans are priced by monthly email volume and Starter costs $9. Kit is the strongest option for creators who sell products from their list, with a free plan up to 10,000 subscribers. Teams that live in automation should look at ActiveCampaign, and online stores should compare Klaviyo and Omnisend.
Top picks
Best overall
MailerLite
9.0 / 10
Small businesses and solo marketers who want full newsletter and automation features without a big monthly bill.
Read the review →Runner-up
Brevo
8.9 / 10
Senders with large lists who email a few times a month and want to pay for volume, not contacts.
Read the review →Also great
Kit
8.6 / 10
Creators and newsletter writers who sell digital products or paid subscriptions to their audience.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | MailerLite | Small businesses and solo marketers who want full newsletter and automation features without a big monthly bill. | Free plan for up to 250 subscribers; Comfort from $12 per month and Power from $25 per month, priced by subscriber count | 9.0 |
| 2 | Brevo | Senders with large lists who email a few times a month and want to pay for volume, not contacts. | Free plan with up to 300 emails a day; Starter $9 per month and Standard $18 per month, priced by monthly email volume | 8.9 |
| 3 | Kit | Creators and newsletter writers who sell digital products or paid subscriptions to their audience. | Free plan up to 10,000 subscribers; Creator $33 per month billed yearly for 1,000 subscribers; Pro $66 per month, with a first-year discount offer | 8.6 |
| 4 |  Mailchimp | Small and mid-size businesses that want a familiar tool with many integrations and templates. | Free plan for up to 250 contacts; paid Essentials, Standard and Premium plans priced by contacts (see vendor pricing, USD check pending) | 8.5 |
| 5 |  ActiveCampaign | Marketers who run complex automated journeys and want sales follow-up in the same system. | Starter, Plus, Pro and Enterprise plans priced by contacts, billed yearly or monthly (see vendor pricing, USD check pending) | 8.4 |
| 6 |  Omnisend | Small and mid-size online stores that want ecommerce automation at a lower price than Klaviyo. | Free plan for 250 contacts and 500 emails a month; Standard $16 per month for 500 contacts, with 30% off the first 3 months ($11.20) | 8.4 |
| 7 |  Klaviyo | Ecommerce brands that want email and SMS driven by store and customer data. | Free plan for up to 250 active profiles; paid email plans from $20 per month, priced by active profiles | 8.3 |
| 8 |  GetResponse | Marketers who want email plus webinars, courses or sales funnels in one subscription. | From $19 per month billed monthly for 1,000 subscribers, with up to 18% off on a 12-month plan | 8.2 |
| 9 |  beehiiv | Newsletter publishers who want to grow and monetize a publication. | Free plan up to 2,500 subscribers; Lite $49 per month and Pro $95 per month billed yearly for 1,000 subscribers | 8.1 |
| 10 |  AWeber | Small businesses and side projects that want a simple tool with round-the-clock support. | Lite $12.49 per month and Plus $19.99 per month, billed annually; 14-day free trial | 8.0 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
MailerLite
An email marketing platform with newsletters, automations, landing pages and a website builder at low subscriber-based prices.
mailerlite.com9.0
out of 10
Best for: Small businesses and solo marketers who want full newsletter and automation features without a big monthly bill.
MailerLite gives small teams the most complete newsletter and automation toolkit for the money on this list. The free plan already includes campaigns, automations, a landing page, signup forms and a website, with all three email editors. Comfort, from $12 a month, adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, a preference center and an AI writing assistant, which covers what most newsletter senders need.
Power, from $25 a month, removes the limits on user seats, automations, forms and digital products and adds 24/7 live chat support and multiple automation triggers. The ceiling is reporting depth and scale: there is no CRM, ecommerce features are lighter than Klaviyo or Omnisend, and a dedicated IP and deliverability support arrive only on Enterprise for lists above 200,000 subscribers. For a list in the thousands or tens of thousands, MailerLite is the safest place to start.
Standout feature
Automations, a landing page and a website are included on the free plan.
Use cases
Small businesses
Send a weekly newsletter and a welcome series
Outcome: Regular campaigns at a low monthly cost
Solo marketers
Run multivariate tests on subject lines and content
Outcome: Better open and click rates over time
Content creators
Sell a digital product from a landing page
Outcome: Sales and email in one account
Key features
- Free plan with 250 subscribers, 2,500 monthly emails and 2 user seats
- Drag and drop, custom HTML and simple email editors
- Dynamic emails, campaign auto-resend and multivariate testing on Comfort
- Preference center, unsubscribe page builder and AI writing assistant
- Unlimited user seats and multiple automation triggers on Power
Pros
- Low entry price with automations included from the free plan
- Three email editors cover both designers and plain-text senders
- Landing pages, signup forms and a website are part of the same account
Cons
- Free plan caps you at 250 subscribers
- 24/7 live chat support starts on the Power plan
- Dedicated IP and deliverability support need the custom Enterprise plan
Rank 2 · Runner-up
Brevo
An email, SMS and CRM platform that prices its marketing plans by monthly email volume rather than contacts.
brevo.com8.9
out of 10
Best for: Senders with large lists who email a few times a month and want to pay for volume, not contacts.
Brevo is built for senders whose list is bigger than their sending schedule. Instead of charging by contacts, its Starter and Standard plans scale with monthly email volume, starting at 5,000 emails for $9 a month on Starter or $18 on Standard. Starter includes the drag and drop editor, templates, an AI content generator, forms and advanced segmentation, while Standard adds unlimited multi-step automation workflows, A/B testing, advanced reporting with click heatmaps, AI send time optimization and removal of the Brevo footer.
The trade-off is that the cheap tier is a campaign tool, not an automation tool: you need Standard for workflows. Professional, which starts at $499 a month, adds phone support and three hours a year with a deliverability specialist, and a dedicated IP sits on Enterprise. For a newsletter sender with 20,000 contacts who emails twice a month, Brevo is often the lowest bill on this list.
Standout feature
Marketing plans are priced by emails sent per month, not by the number of contacts stored.
Use cases
Publishers with large lists
Send two newsletters a month to every contact
Outcome: A bill tied to sends, not list size
Small ecommerce shops
Combine campaigns with transactional and SMS messages
Outcome: All customer messages from one account
Key features
- Free plan with sending up to 300 emails per day
- Starter from 5,000 emails per month with advanced segmentation and forms
- Unlimited multi-step automation workflows and A/B testing on Standard
- AI content generator and MCP access for ChatGPT and Claude
- Deliverability specialist hours on Professional and a dedicated IP on Enterprise
Pros
- Volume-based pricing keeps large, rarely emailed lists affordable
- Advanced segmentation is included from Starter
- Email, SMS, transactional email and a sales CRM share one account
Cons
- Marketing automation starts on Standard, not Starter
- SMS credits are sold separately
- The free plan's 300 emails per day limit slows large sends
Rank 3 · Also great
Kit
An email platform for creators, formerly ConvertKit, with visual automations, digital product sales and a newsletter referral system.
kit.com8.6
out of 10
Best for: Creators and newsletter writers who sell digital products or paid subscriptions to their audience.
Kit is the most natural home for a creator who wants the list and the storefront in one place. The free plan includes unlimited landing pages, forms and broadcasts, tagging and segmentation, and the ability to sell digital products and subscriptions. Creator, at $33 a month billed yearly for 1,000 subscribers, adds unlimited visual automations and sequences, subscriber polls, SMS, RSS campaigns, apps and integrations, and removes Kit branding.
Pro is where the deliverability and growth tools sit: deliverability reporting, engagement analytics, subscriber engagement scoring, a newsletter referral system and unlimited users. The pricing page currently shows a limited first-year discount on Pro, so check the renewal price. Kit costs more than MailerLite or Brevo for the same list, and it has no ecommerce store integration depth like Klaviyo, but for writers and course sellers the tagging model and built-in commerce justify the premium.
Standout feature
Digital product and subscription sales are available on the free plan.
Use cases
Newsletter writers
Grow a list with a referral program
Outcome: Subscribers recruit new readers
Course creators
Sell a digital product and follow up with a sequence
Outcome: Sales and onboarding in one tool
Podcasters
Send RSS campaigns for each new episode
Outcome: Automatic episode emails
Key features
- Free plan with unlimited landing pages, forms and email broadcasts
- Unlimited visual automations and email sequences on Creator
- Sell digital products and subscriptions from every plan
- Deliverability reporting and subscriber engagement scoring on Pro
- Newsletter referral system and unlimited users on Pro
Pros
- Free plan allows a large list for a creator who is just starting
- Tag-based segmentation is simple to manage
- Commerce and paid newsletters are built in
Cons
- Creator at $33 a month is pricier than MailerLite or Brevo at 1,000 subscribers
- Deliverability reporting needs the Pro plan
- Unlimited visual automations and sequences need Creator
Rank 4
Mailchimp
A widely used email and SMS marketing platform with templates, automation flows, generative AI and 300+ integrations.
mailchimp.com8.5
out of 10
Best for: Small and mid-size businesses that want a familiar tool with many integrations and templates.
Mailchimp remains the default many small businesses compare everything else against, and its strength is breadth. It connects to 300+ apps, ships a large template library, and sells SMS and transactional email next to marketing campaigns. The free plan covers 250 contacts and 500 sends a month. Essentials raises sends to 10 times your contact count and adds 3 seats, but automation flows are limited to 4 steps.
Standard is the plan most marketers end up on: 5 seats, sends of 12 times your contacts, up to 200 flows, generative AI features and custom-coded templates. Premium adds unlimited users, 15 times sends and enterprise SSO. The weak point is cost at scale, since every tier is priced by contacts and overages apply when you exceed the limit. The pricing page did not show a clean USD plan price from our location, so check the calculator at your list size.
Standout feature
More than 300 integrations, the widest app library on this list.
Use cases
Local businesses
Send a monthly newsletter from a template
Outcome: Professional emails with little design work
Online stores on Shopify or WooCommerce
Sync customers and run automated flows
Outcome: Follow-up emails tied to store activity
Key features
- Free plan for up to 250 contacts with 500 sends a month
- Monthly sends of 10 times your contacts on Essentials and 12 times on Standard
- Up to 200 automation flows on Standard and Premium
- Generative AI features and custom-coded templates on Standard
- 300+ integrations including Shopify, WooCommerce, Canva and Stripe
Pros
- Large integration library and template gallery
- Easy editor for teams new to email marketing
- SMS and transactional email available in the same account
Cons
- Essentials limits flows to 4 steps
- Prices climb quickly as the contact list grows
- Free plan sending is capped at 500 emails a month
Rank 5
ActiveCampaign
A marketing automation platform with multi-step workflows, AI campaign builders and optional CRM add-ons.
activecampaign.com8.4
out of 10
Best for: Marketers who run complex automated journeys and want sales follow-up in the same system.
ActiveCampaign is the tool to pick when automation is the job, not an add-on. Every plan includes multi-step marketing automation and AI builders for automations and campaigns, and Starter comes with 1,000 contacts, 10,000 sends a month, 250+ templates and 15 active business goals. Plus adds cross-channel marketing, generative AI for content and images, landing pages and site messages, and Pro adds conditional content, predictive sending and premium segmentation on Enterprise.
The cost is complexity and price. Starter is a single-user plan with limited segmentation, so most teams need Plus or higher, and the builder takes longer to learn than MailerLite or Kit. There is no free plan, though a 14-day trial and a 30-day money-back guarantee lower the risk. The pricing page did not show USD plan prices from our location, so confirm the cost for your contact count.
Standout feature
Multi-step automation is included on every plan, including Starter.
Use cases
B2B marketers
Nurture leads with branching workflows
Outcome: Leads handed to sales when they are ready
Service businesses
Send predictive, conditional emails to clients
Outcome: More relevant follow-ups
Key features
- Multi-step marketing automation on every plan
- AI-powered automation and campaign builders
- Starter includes 1,000 contacts and 10,000 email sends a month
- Cross-channel marketing, landing pages and generative AI on Plus
- Conditional content and predictive sending on Pro
Pros
- The deepest automation builder on this list
- Enhanced CRM add-ons connect marketing to pipelines
- 30-day money-back guarantee on top of the free trial
Cons
- No free plan
- Starter has one user and limited segmentation
- Landing pages and generative AI need Plus or higher
Rank 6
Omnisend
An email, SMS and web push platform for ecommerce stores with 24/7 support on every plan.
omnisend.com8.4
out of 10
Best for: Small and mid-size online stores that want ecommerce automation at a lower price than Klaviyo.
Omnisend aims at the same ecommerce brands as Klaviyo with a simpler product and lower entry cost. Standard includes 6,000 emails a month for 500 contacts and unlimited web push notifications; the page lists it at $11.20 a month for the first 3 months, which works out to $16 a month at list price. Every plan, including free, gets 24/7 live chat and email support, free migration and Omnisend's AI assistant connection.
The reporting is store-focused: campaign and automation reports show opens, clicks, deliverability rates and revenue, and clickmaps show which products people clicked. Personalized content and send time add-ons start at $5 a month each, and SMS is billed per message from $0.007. Omnisend is easier to set up than Klaviyo, but its customer data features are lighter, and non-ecommerce senders will find MailerLite or Brevo a better fit.
Standout feature
24/7 live chat and email support is included on every plan, including the free one.
Use cases
Small online stores
Launch cart recovery and welcome automations
Outcome: Revenue from automated emails without an agency
Brands moving off another ESP
Use the free migration service
Outcome: Contacts and segments moved with little manual work
Key features
- Free plan with 500 emails a month and 250 contacts
- Standard plan with 6,000 emails a month and unlimited web push
- 24/7 live chat and email support on every plan, including free
- Personalized product recommender and dynamic content blocks
- Free migration of contacts, data and segments
Pros
- Round-the-clock support even on the free plan
- Ecommerce reports with revenue per campaign and workflow
- Free account expert once you spend $400 a month
Cons
- Headline price is a 3-month discount
- SMS is charged per message on top of the plan
- Personalization add-ons cost extra on Standard
Rank 7
Klaviyo
A customer data and marketing platform for email, SMS and helpdesk, priced by active profiles.
klaviyo.com8.3
out of 10
Best for: Ecommerce brands that want email and SMS driven by store and customer data.
Klaviyo is the most data-driven tool here and is built around customer profiles rather than lists. Paid email plans start at $20 a month and are priced by active profiles, meaning people you can market to; suppressed and opted-out contacts do not count toward the bill. Multi-step flows are included on every plan, and the free plan already covers flows, A/B testing, an SMS credit and the integration library for up to 250 active profiles and 500 sends a month.
The platform goes well beyond newsletters: revenue attribution for campaigns, segmentation on purchase and browsing behavior, a helpdesk that shares profiles with marketing, and the Composer AI for building campaigns and flows. That depth is why ecommerce brands choose it, and also why it is more work for someone who just wants to send a weekly update. For pure newsletters, MailerLite or Kit cost less; for stores with real order data, Klaviyo is hard to beat.
Standout feature
Billing counts only active profiles, so inactive contacts do not raise the price.
Use cases
Shopify brands
Build abandoned cart and post-purchase flows
Outcome: Revenue tracked back to each flow
Retention marketers
Segment customers by purchase behavior
Outcome: Campaigns sent only to likely buyers
Key features
- Free plan with 250 active profiles and 500 email sends a month
- Billing by active profiles, so suppressed and opted-out contacts do not count
- Multi-step flows and A/B testing included on every plan
- Revenue attribution, segmentation and built-in reporting
- 400+ prebuilt integrations and a helpdesk that shares profiles with marketing
Pros
- Strong use of order and behavior data in segments and flows
- Active-profile billing avoids paying for inactive contacts
- Email, SMS and support in one customer profile
Cons
- Free plan sending is limited to 500 emails a month
- Costs rise quickly for large, engaged lists
- More setup than a simple newsletter tool needs
Rank 8
GetResponse
An email marketing platform with unlimited sends, landing pages, webinars and course tools.
getresponse.com8.2
out of 10
Best for: Marketers who want email plus webinars, courses or sales funnels in one subscription.
GetResponse suits marketers who want email and a few adjacent tools under one bill. Every plan includes unlimited monthly sends, AI content generators, a welcome email series, a landing page builder, signup forms, popups and SMS marketing. Starter begins at $19 a month on monthly billing for 1,000 subscribers, and a 12-month plan saves up to 18%.
The limit on Starter is automation: it includes one custom workflow, so anyone running several sequences needs Marketer, which adds unlimited workflows, advanced segmentation, abandoned cart recovery, sales funnels and promo codes. Creator adds webinars, a website builder, a course creator and premium newsletter subscriptions. Enterprise lists a dedicated IP and a dedicated sending domain. GetResponse is not the simplest tool here, but if you would otherwise pay separately for webinars or courses, it can be the cheaper stack.
Standout feature
Webinars and a course creator sit in the same subscription as email marketing.
Use cases
Coaches and educators
Run a webinar and follow up by email
Outcome: One tool from signup to sale
Frequent newsletter senders
Email the list several times a week
Outcome: No send caps to manage
Key features
- Unlimited monthly email sends on every plan
- AI-powered content generators and welcome email series
- Landing page builder, signup forms, popups and SMS marketing
- Abandoned cart recovery, sales funnels and unlimited workflows on Marketer
- Webinars, website builder and course creator on Creator
Pros
- Unlimited sends make frequent newsletters predictable to price
- Webinars and courses are rare in an email tool
- Dedicated IP and dedicated sending domain available on Enterprise
Cons
- Starter allows only one custom automation workflow
- No permanent free plan listed on the pricing page
- Interface covers many products and takes time to learn
Rank 9
beehiiv
A newsletter platform with a website, paid subscriptions, an ad network and a recommendation network.
beehiiv.com8.1
out of 10
Best for: Newsletter publishers who want to grow and monetize a publication.
beehiiv treats the newsletter as a publication rather than a marketing channel. The free plan covers up to 2,500 subscribers with unlimited sends, email templates, landing pages, the recommendation network and API access. Lite, at $49 a month billed yearly for 1,000 subscribers, adds paid subscriptions with a 0% take rate, ad network monetization, automations, polls and A/B testing, and supports up to 100,000 subscribers and 3 publications.
Pro, at $95 a month billed yearly, removes beehiiv branding and adds webinars, advanced analytics, webhooks, dynamic content and 24/7 priority support; Enterprise adds dedicated IPs and SSO. The price is high next to MailerLite or Brevo for a small list, and the product is not designed for store automations or lead nurturing. For a writer who wants to grow through recommendations and earn from subscriptions and sponsors, it is the most focused tool here.
Standout feature
Paid subscriptions carry a 0% take rate, so writers keep subscription revenue minus Stripe fees.
Use cases
Independent writers
Launch a paid tier of a newsletter
Outcome: Subscription revenue with no platform cut
Media brands
Run several publications from one account
Outcome: Shared tools across titles
Key features
- Free plan with unlimited email sends up to 2,500 subscribers
- Paid subscriptions with a 0% take rate on Lite and above
- Ad network monetization and a recommendation network
- Automations, A/B testing and audience polls on Lite
- Dedicated IPs and SSO on Enterprise
Pros
- Built for publishers, with growth and revenue tools in one place
- beehiiv takes no cut of paid subscription revenue
- Up to 3 publications and 100,000 subscribers on Lite
Cons
- Lite at $49 a month is expensive for a small list
- Removing beehiiv branding requires Pro
- Less suited to ecommerce or B2B automation
Rank 10
AWeber
A long-running email marketing service with landing pages, automations, ecommerce and 24/7 support.
aweber.com8.0
out of 10
Best for: Small businesses and side projects that want a simple tool with round-the-clock support.
AWeber is a straightforward email tool that has been around long enough to have solid basics. Lite costs $12.49 a month billed annually and includes 1 email list, 3 landing pages, 3 email automations, 3 users, 1 custom segment, 24/7 support, advanced message analytics and sales tracking, with monthly sends up to 10 times your subscriber max. Plus, at $19.99 a month billed annually, opens up unlimited lists, landing pages, automations, segments and users, raises sends to 12 times and removes AWeber branding.
The feature set is practical rather than deep. AWeber lists detailed deliverability reporting, split testing, behavioral automation and branded click-tracking links, but it lacks the CRM, predictive sending and ecommerce data features of ActiveCampaign or Klaviyo. For a side project or small business that wants dependable newsletters and quick help when something breaks, Plus is a reasonable buy.
Standout feature
Plus removes limits on lists, automations and users for $19.99 a month billed annually.
Use cases
Side projects
Send a newsletter with a few automations
Outcome: A working list setup at a low annual price
Small businesses without a marketer
Use the done-for-you setup service
Outcome: Templates and landing pages built by AWeber's team
Key features
- Lite includes 3 landing pages, 3 automations and 3 users
- Monthly sends of 10 times your subscriber max on Lite and 12 times on Plus
- Unlimited lists, landing pages, automations and users on Plus
- Detailed deliverability reporting and branded click-tracking links
- Optional done-for-you setup service
Pros
- 24/7 support on every plan
- Plus removes most limits at a modest price
- Sales tracking and selling through email built in
Cons
- Lite allows only 1 email list and 1 custom segment
- Fewer advanced automation features than ActiveCampaign
- Annual billing is needed for the headline prices
Frequently asked questions
+What is the best email marketing software in 2026?
MailerLite is our top pick for most marketers because it has a free plan for 250 subscribers and paid plans from $12 a month with automations and testing included. Brevo is better for large lists you email rarely, and Kit is the strongest choice for creators who sell to their audience.
+What is the cheapest email marketing software?
Brevo Starter is the cheapest paid plan on this list at $9 a month for 5,000 emails. MailerLite Comfort starts at $12 a month and AWeber Lite at $12.49 a month billed annually. MailerLite, Brevo, Kit, Mailchimp, Klaviyo, Omnisend and beehiiv also offer free plans.
+Which email platform has the best deliverability features?
No vendor can promise inbox placement, but some give you more tools to manage it. Kit Pro and AWeber list deliverability reporting, Brevo Professional includes hours with a deliverability specialist, and Brevo, MailerLite, GetResponse and beehiiv offer dedicated IPs on their enterprise plans.
+How is email marketing software priced?
Most tools price by the number of contacts or subscribers, so cost grows with your list. Brevo prices by emails sent per month, and Klaviyo counts only active profiles you can market to. Send limits also vary: Mailchimp allows 10 to 15 times your contacts per month by plan, while Kit, beehiiv and GetResponse list unlimited sends.
+What is the best email marketing tool for newsletters?
For a newsletter you want to monetize, beehiiv takes 0% of paid subscription revenue and includes an ad network on Lite. Kit suits creators who also sell products, and MailerLite is the best value for a business newsletter.
+How did you score these tools?
Scores are editorial assessments based on documented features, published pricing and vendor documentation, weighted 40% features, 30% ease of use and 30% value. We compared documented features and published prices and did not run hands-on tests. Prices were checked on each vendor's site on November 6, 2026.
About this list
Updated November 6, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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