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10 Best Intent Data Providers of 2026

This list is for demand gen and ABM teams that want to find accounts actively researching their category before those accounts fill in a form. We compared documented features and published prices for 10 providers, looking at where each one gets its signals (its own publisher network, a data co-op, review sites or your website), whether intent shows at account or person level, how many topics you can track, and how the data reaches your CRM, ad platforms and sales tools. Scores weigh features at 40%, ease of use at 30% and value at 30%. Prices are the vendors' own US dollar figures where the pricing page showed them; most enterprise intent vendors quote on request, so those are marked as pending.

By the Mojolin research desk · Updated November 9, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 9, 2026

Questions or corrections: editorial@mojolin.com

Mojolin is self-funded How we score

6sense is our top pick: it combines its own publisher network intent with partner feeds from Bombora, G2, TrustRadius, PeerSpot and Informa TechTarget, and lets you add unlimited custom keywords that go live within 24 hours. Bombora is the best pure data source, with Company Surge scores across 25,300+ topics that plug into most marketing and sales platforms. Common Room is the most transparent buy, with Bombora topics, website deanonymization and social signals from $2,500 a month billed annually. Demandbase and ZoomInfo suit teams that want intent inside a full ABM or sales data platform, G2 Buyer Intent adds high-signal review site activity, Vector turns signals into contact-level ads, and Factors.ai, Warmly and Lead411 are lower-cost or more focused entry points.

Top picks

Best overall

6sense

8.3 / 10

Mid-market and enterprise demand gen teams running ABM that want intent, advertising and account scoring in one platform.

Read the review →

Runner-up

Bombora

8.1 / 10

Teams that want a widely integrated third-party intent feed to power the ad, marketing and sales tools they already use.

Read the review →

Also great

Common Room

8.0 / 10

Growth-stage teams that want third-party intent plus website and social signals with a published starting price.

Read the review →

Comparison table

#ToolPricingScore
16senseSee vendor pricing (USD check pending)8.3
2BomboraSee vendor pricing (USD check pending)8.1
3Common RoomEssential $2,500 per month billed annually with 5 seats; Advanced and Enterprise custom8.0
4DemandbaseSee vendor pricing (USD check pending)7.9
5Factors.aiLite $199 per month after trial; Basic $6K per year; Growth $20K per year; Enterprise from $36K per year7.9
6Lead411Spark $49 per month; Buyer Intent Data on annual plans, Spark annual $490 per year; 7-day free trial with 50 exports7.8
7ZoomInfoSee vendor pricing (USD check pending)7.8
8G2 Buyer IntentSee vendor pricing (USD check pending)7.6
9VectorGrowth from $36,000 per year billed annually; Scale and Enterprise sized by site traffic and ad spend; unlimited seats7.6
10WarmlyAI Web-Deanonymization from $10,000 per year; GTM Signals Package with intent data $10,000 per year add-on; quarterly billing available7.5

Scoring weights

Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method

Features40%
Ease of use30%
Value30%

The full ranking

  1. Rank 1 · Best overall

    6sense

    An account-based revenue platform that combines its own keyword intent with partner intent feeds to show which accounts are in market.

    6sense.com

    8.3

    out of 10

    Best for: Mid-market and enterprise demand gen teams running ABM that want intent, advertising and account scoring in one platform.

    6sense builds most of its keyword intent from its own publisher network, where a web tag records what people read, and adds ad metadata from its own DSP and curated networks. It fetches full pages and uses NLP to match content to your keywords, filters out bot traffic, and says bidstream-only data is not its primary source. You can add unlimited custom keywords yourself, and they go live within 24 hours with a historical look-back. On top of that, 6sense pulls partner intent from Bombora, G2, TrustRadius, SourceForge, PeerSpot and Informa TechTarget, with 12 Bombora topics included free and the rest needing a subscription with each partner. Pricing is quoted: you start with Revenue Marketing, Sales Intelligence or 6sense Intelligence and add options such as a Bombora Topic Pack, predictive models and credits. The trade-off is cost and complexity, but for ABM teams that want intent driving ads, scoring and sales alerts together, it is the most complete platform here.

    Standout feature

    Unlimited custom keywords that go live within 24 hours, alongside partner feeds from the main review and publisher networks.

    Use cases

    • Enterprise demand gen teams

      Track custom keywords for their category and competitors and target surging accounts with display ads

      Outcome: Ad spend focused on accounts already researching the category

    • ABM marketers

      Combine 6sense keyword intent with Bombora and G2 signals in one account view

      Outcome: A single in-market account list for sales and marketing

    • RevOps teams

      Push intent signals into Salesforce and Snowflake through native integrations and APIs

      Outcome: Intent available in existing reports and scoring models

    Key features

    • Keyword intent from its own publisher network and ad metadata
    • Unlimited self-serve custom keywords, live within 24 hours
    • Partner intent from Bombora, G2, TrustRadius, SourceForge, PeerSpot and Informa TechTarget
    • Visitor resolution across 570M+ IP addresses and 75M+ company profiles
    • Intent delivered through integrations, APIs, MCP and flat files

    Pros

    • Twelve Bombora topics included at no extra cost
    • Unlimited custom keywords with historical look-back
    • Intent, advertising and sales intelligence in one platform

    Cons

    • No published prices; every package is quoted
    • Most partner feeds need a separate subscription
    • Account level only, not individual people
  2. Rank 2 · Runner-up

    Bombora

    A B2B intent data provider whose Company Surge scores show which companies are researching a topic more than usual.

    bombora.com

    8.1

    out of 10

    Best for: Teams that want a widely integrated third-party intent feed to power the ad, marketing and sales tools they already use.

    Bombora created much of the B2B intent category and still sells the raw signal many other platforms resell. Its Company Surge scores come from a Data Co-op of thousands of publishers, B2B brands and premium data providers, collected through a consent-based tag, and Bombora says 86% of that data is shared exclusively with it. It monitors research against 25,300+ topics and flags a surge when an account's last three weeks of activity rise above its own 12-week baseline, which avoids rewarding companies that are simply large. Insights cover early, mid and late-stage research, and B2B personas add the roles and seniority of the people driving activity. Bombora also builds custom digital audiences for ad targeting and offers identity, enrichment and an insights suite. Pricing is quoted only. The limitation is that Bombora is a data layer: you will still need a CRM, ad platform or sales tool to turn surging accounts into pipeline.

    Standout feature

    Surge scoring against each account's own 12-week baseline across 25,300+ topics.

    Use cases

    • Demand gen managers

      Build ad audiences from accounts surging on their category topics

      Outcome: Campaigns aimed at companies in active research

    • Content marketers

      Use trending topics by buying stage to plan content and events

      Outcome: Content matched to what target accounts are reading

    • Customer success teams

      Watch customers researching competitor topics

      Outcome: Earlier warning on churn risk

    Key features

    • Company Surge intent scores across 25,300+ topics
    • Data Co-op of thousands of publishers, B2B brands and data providers
    • Buying stage view: early, mid and late-stage research
    • B2B personas showing roles and seniority in the buying group
    • Custom digital audiences for ad targeting

    Pros

    • Bombora says 86% of its co-op data is shared only with it
    • Scores compare three recent weeks against a 12-week baseline
    • Available inside many partner platforms, including 6sense, Common Room and Lead411

    Cons

    • No published prices
    • Account-level signal, with personas rather than named people
    • You need other tools to act on the data
  3. Rank 3 · Also great

    Common Room

    A buyer intelligence platform that combines Bombora intent, website visits, social activity and job changes into account and person signals.

    commonroom.io

    8.0

    out of 10

    Best for: Growth-stage teams that want third-party intent plus website and social signals with a published starting price.

    Common Room is the most transparent way on this list to buy third-party intent bundled with first-party signals. The Essential plan costs $2,500 a month billed annually and includes 5 seats, up to 100k contacts, 5k RoomieAI research credits, 2.5k Prospector credits and 6 Bombora Company Surge topics. Advanced raises that to 12 topics and 15 seats, and Enterprise to 25 topics, 30 seats and unlimited website deanonymization. Every plan adds website activity, job change tracking, social and community engagement, AI scoring, Person360 profiles and buying committee views, with Slack and email alerts. Integrations cover CRMs, sales engagement platforms and Slack, and an MCP server is included on all plans. The catch for demand gen teams is the topic limit: six Bombora topics is enough for a focused category, but broad portfolios will need a higher tier. For teams that want intent and person-level website signals without a long enterprise sales cycle, it is a strong option.

    Standout feature

    Bombora intent, website deanonymization and social signals in one plan with a published price.

    Use cases

    • Series B demand gen teams

      Track Bombora surges on six core topics and match them to website visitors

      Outcome: A short list of in-market accounts with known visitors

    • SDR teams

      Get Slack alerts when a target account surges and a champion changes jobs

      Outcome: Timely outreach with a clear reason to call

    • Developer-focused companies

      Combine community engagement with intent and website activity

      Outcome: Accounts prioritized by product interest and research

    Key features

    • Bombora Company Surge topics: 6, 12 or 25 by plan
    • Website deanonymization and website activity tracking
    • Social and community engagement and job change signals
    • RoomieAI research and Prospector contact credits
    • CRM, sales engagement and Slack integrations plus an MCP server

    Pros

    • Published entry price
    • Third-party intent and first-party signals in one view
    • SOC 2 certified and GDPR compliant

    Cons

    • Only 6 Bombora topics on the entry plan
    • Website deanonymization capped at 1k a month below Enterprise
    • Annual billing only on the published plan
  4. Rank 4

    Demandbase

    An account-based GTM platform whose data layer combines account, buying group and person-level intent data.

    demandbase.com

    7.9

    out of 10

    Best for: Enterprise marketing and sales teams that want intent inside a full ABM platform with advertising and buying group insight.

    Demandbase sells an account-based GTM platform for sales and marketing, and its data layer connects verified accounts, buyers and person-level intent. The company says its data combines trillions of intent signals with continuously refreshed account data and buying group intelligence, so teams can spot in-market buying groups earlier rather than only scoring accounts. The platform detects intent spikes alongside job moves and tech changes, runs advertising to target accounts, and syncs data to CRMs, warehouses and marketing and sales tools through APIs. Pricing is a platform fee covering software and services plus a flat fee per user, and Demandbase does not split the sales and marketing products, though its Advertising and Data solutions can be bought alone. No prices are published. It is a fit for enterprise teams that want one system for intent, ads and account insight, and a heavier buy for teams that only need a feed of surging accounts.

    Standout feature

    Person-level intent and buying group insight inside a full ABM platform.

    Use cases

    • Enterprise ABM teams

      Identify buying groups at accounts showing intent spikes and target them with ads

      Outcome: Campaigns reaching the people behind the research

    • Data teams

      Sync Demandbase intent and account data into the warehouse

      Outcome: Intent available to internal scoring models

    • Sales leaders

      Prioritize accounts by buying group activity in the CRM

      Outcome: Reps working the accounts most likely to buy

    Key features

    • Person-level intent tied to verified accounts and buyers
    • Buying group identification for in-market accounts
    • Detection of intent spikes, job moves and tech changes
    • Advertising to target accounts from the same platform
    • Sync to CRM, warehouse, marketing and sales tools through APIs

    Pros

    • Intent, data and ads under one platform
    • Buying group view instead of just account scores
    • Data products can be bought on their own

    Cons

    • No published prices
    • Sales and marketing are sold together, not as separate products
    • Setup and tuning take time for smaller teams
  5. Rank 5

    Factors.ai

    An account intelligence and ABM analytics platform that identifies website visitors and combines first, second and third-party intent.

    factors.ai

    7.9

    out of 10

    Best for: B2B SaaS marketing teams that want visitor identification, G2 and LinkedIn signals and attribution at a lower entry price.

    Factors.ai starts from first-party intent: who is on your website and what they read. The Lite plan at $199 a month after a free trial identifies visiting companies, analyzes traffic and sends Slack or Teams alerts. Basic at $6K a year adds deeper visitor unmasking, account segments, LinkedIn Ads influence reporting, rule-based workflows and CRM sync. Growth at $20K a year adds account scoring, engagement tracking and insight into how G2 activity affects buying decisions, and Enterprise from $36K a year adds predictive account scoring, audience sync to Google and LinkedIn Ads, and combined first, second and third-party intent for targeting. For demand gen teams on a budget, the appeal is clear published pricing and close ties between intent and ad measurement. The limit is that research intent from outside your own site arrives late in the tier ladder, so it complements rather than replaces a dedicated intent feed.

    Standout feature

    Published pricing from $199 a month, with intent tied directly to LinkedIn and Google Ads measurement.

    Use cases

    • Early-stage SaaS marketers

      Identify companies on the pricing page and alert sales in Slack

      Outcome: Fast follow-up on first-party intent

    • LinkedIn Ads managers

      See which target accounts saw ads before converting

      Outcome: Budget moved to campaigns that influence pipeline

    • ABM teams

      Combine G2 and website signals into account scores

      Outcome: A ranked account list for sales each week

    Key features

    • Company identification for website visitors
    • Account segments from firmographic and behavioral filters
    • G2 activity insight on Growth
    • Combined 1st, 2nd and 3rd party intent on Enterprise
    • LinkedIn and Google Ads audience sync and attribution

    Pros

    • Self-serve Lite plan with no credit card for the trial
    • Published prices on every tier
    • Strong LinkedIn Ads measurement

    Cons

    • Lite covers visitor identification only
    • Third-party intent blending sits on the $36K Enterprise tier
    • Less depth on topic-level research intent than Bombora or 6sense
  6. Rank 6

    Lead411

    A B2B contact database with verified emails and direct dials that includes Bombora-powered buyer intent on annual plans.

    lead411.com

    7.8

    out of 10

    Best for: Small sales and marketing teams that want Bombora intent with contact data on a small budget.

    Lead411 is a contact database first, but it is the cheapest published route to Bombora intent on this list. Its pricing page says buyer intent and unlimited data are available on annual subscriptions. Spark costs $49 a month on monthly billing with 1,000 exports, verified emails, direct dials, advanced search and a Chrome extension, and the annual Spark plan at $490 a year lists Buyer Intent Data with 12,000 exports a year. Ignite starts at $150 a month and adds API access, with intent as an add-on on its annual version, and the Blaze tier is quoted. A 7-day trial includes 50 free exports. For small teams, the draw is pairing an intent signal with contact details in the same place for under $50 a month. The limits are real: there is no ad targeting, account scoring or ABM layer, so demand gen teams running campaigns will outgrow it, but it is a low-risk way to test whether intent improves outbound.

    Standout feature

    Bombora-powered intent plus verified contacts for $490 a year.

    Use cases

    • Small B2B sales teams

      Find companies surging on a Bombora topic and export decision makers

      Outcome: A call list of in-market accounts with direct dials

    • Founders doing outbound

      Test intent-led prospecting on the annual Spark plan

      Outcome: Evidence on whether intent lifts reply rates before a bigger buy

    • Agencies

      Build intent-filtered prospect lists for clients

      Outcome: Lists focused on companies already researching the service

    Key features

    • Bombora intent data on annual subscriptions
    • Verified email addresses and direct phone numbers
    • Advanced search criteria and company data
    • Chrome extension and CRM customizations
    • API access on the Ignite plan

    Pros

    • Lowest published entry price on this list
    • Intent and contact data in one subscription
    • Free trial with 50 exports

    Cons

    • Buyer intent requires an annual plan
    • Intent is an add-on on the Ignite annual plan
    • No ad activation or account-based advertising
  7. Rank 7

    ZoomInfo

    A B2B contact and company data platform that adds buyer intent signals and intent-based ad targeting on higher tiers.

    zoominfo.com

    7.8

    out of 10

    Best for: Sales and marketing teams that want intent signals next to a large contact database and prospecting tools.

    ZoomInfo is best known for contact data, and intent is layered into its higher tiers. On the sales side, Copilot Advanced adds buyer intent signals and clusters, website visitors, account fit scores and buying group filters, while Copilot Enterprise adds real-time buyer intent, custom intent signals and competitor alerts. The entry Professional plan focuses on contact and company data without intent. On the marketing side, the Demand plan includes 25 custom and streaming intent topics and 75K credits, ABM Lite raises that to 100 topics with the ZoomInfo Display Network and LinkedIn, Facebook and Google advertising, and ABM Enterprise offers unlimited topics, 150K credits and predictive account scoring. Prices are quoted only. The main advantage is that reps can go straight from an intent signal to verified emails and direct dials in the same tool. The drawback is that useful intent coverage sits on upper tiers.

    Standout feature

    Intent signals sit right next to verified contacts, so reps can act on a surge without switching tools.

    Use cases

    • Outbound SDR teams

      Filter prospect lists by buyer intent clusters and call the right contacts

      Outcome: Calls to accounts already researching the category

    • Demand gen marketers

      Run display and LinkedIn campaigns to accounts surging on 100 topics

      Outcome: Ads aimed at in-market accounts with buying groups mapped

    • Account executives

      Set competitor alerts on key accounts

      Outcome: Earlier warning when a deal is being shopped

    Key features

    • Buyer intent signals and clusters on Copilot Advanced
    • Real-time buyer intent and custom intent signals on Copilot Enterprise
    • 25, 100 or unlimited intent topics on marketing plans
    • Predictive intent-based ad targeting and the ZoomInfo Display Network
    • Website visitor tracking and buying group indicators

    Pros

    • Intent sits next to contact data and direct dials
    • Clear topic allowances by marketing tier
    • Free trial on sales plans

    Cons

    • No published prices
    • Intent is not included on the entry Professional sales plan
    • Only 25 topics on the Demand marketing plan
  8. Rank 8

    G2 Buyer Intent

    Intent signals from software buyers researching your category, profile and competitors on G2.

    g2.com

    7.6

    out of 10

    Best for: Software vendors whose buyers compare products on G2 and who want late-stage evaluation signals.

    G2 Buyer Intent turns activity on G2 into account signals: views of your product and category pages, competitor comparisons, pricing page engagement, review reading and direct visits to your profile. G2 says these come from verified buyer evaluation rather than modeled behavior, and that over 200 million software buyers research across G2, Capterra, Software Advice and GetApp each year. Signals sync to Salesforce, HubSpot and Marketo, and also feed 6sense, Demandbase and Outreach, so they can sit alongside wider intent data instead of replacing it. G2 does not publish a price on the product page. The value is in signal quality: an account comparing you with a named competitor on a review site is usually closer to a decision than one reading a general article. The limit is reach, since it only covers software buyers who research on G2, so it works best as a high-intent layer on top of a broader feed.

    Standout feature

    Signals from buyers actively comparing software, including the competitors they look at.

    Use cases

    • SaaS demand gen teams

      Retarget accounts comparing them with a named competitor on G2

      Outcome: Ads and outreach aimed at late-stage evaluators

    • Sales teams

      Get CRM alerts when a target account views their G2 pricing page

      Outcome: Outreach timed to active evaluation

    • Product marketers

      Review which competitors accounts compare most often

      Outcome: Battlecards focused on real head-to-head matchups

    Key features

    • Signals from product, category and pricing page views
    • Competitor comparison and review activity
    • Direct engagement with your G2 profile
    • Integrations with Salesforce, HubSpot and Marketo
    • Feeds into 6sense, Demandbase and Outreach

    Pros

    • Signals come from active software evaluation, not inferred reading
    • Shows which competitors an account compares you with
    • Works inside the ABM platforms many teams already run

    Cons

    • Only useful for software categories with G2 traffic
    • No published prices
    • Covers activity on G2 only, not the wider web
  9. Rank 9

    Vector

    An ABM platform that detects in-market buyers from 30+ native signals and turns them into scoring, contact-level ads and sales alerts.

    vector.co

    7.6

    out of 10

    Best for: Demand gen teams running paid ABM that want intent signals, contact-level audiences and attribution under one contract with unlimited seats.

    Vector packages intent as part of an ABM advertising platform rather than as a data feed. Every plan includes 30+ native signals to detect which buyers are in market, an account scoring model Vector says you can read, buying-group enrichment, contact-level ad audiences, LinkedIn bid agents that adjust bids every 15 minutes, attribution reporting and real-time sales notifications. Pricing is one annual contract with unlimited seats. Growth starts at $36,000 a year for up to 25,000 unique monthly site visitors and $25,000 in monthly ad spend, while Scale and Enterprise raise those limits and add SAML/SCIM SSO and a DPA. Vector says intent and scoring do not consume credits; credits only cover visitor identification and custom AI research. For demand gen teams already spending on LinkedIn, the appeal is that in-market signals go straight into targeted campaigns and attribution. For teams without a meaningful ad budget, the platform is more than they need, and a standalone feed will be cheaper.

    Standout feature

    Intent signals, contact-level ads and LinkedIn bid optimization in one contract with unlimited seats.

    Use cases

    • Paid ABM teams

      Build contact-level LinkedIn audiences from accounts flagged as in market

      Outcome: Ad spend concentrated on active buyers

    • Marketing leaders

      Report which campaigns influenced pipeline at target accounts

      Outcome: Attribution the leadership team can review

    • Sales teams

      Get real-time alerts when a scored account shows new signals

      Outcome: Outreach timed to fresh buying activity

    Key features

    • 30+ native signals to detect in-market buyers
    • Readable account scoring model
    • Contact-level audiences for ad campaigns
    • LinkedIn bid agents that adjust bids every 15 minutes
    • Real-time sales notifications and attribution reporting

    Pros

    • Every feature on every plan
    • Unlimited seats on all tiers
    • Intent and scoring do not use credits

    Cons

    • Entry plan is $36,000 a year
    • Plan size depends on site traffic and ad spend
    • Built around paid campaigns, less useful without an ad budget
  10. Rank 10

    Warmly

    An AI inbound and signal platform that identifies website visitors and adds Bombora research intent and other buying signals.

    warmly.ai

    7.5

    out of 10

    Best for: Teams that want person-level website identification and intent signals to trigger routing, chat and outreach.

    Warmly starts with first-party intent: its AI Web-Deanonymization product names the people and companies on your website and routes them with ICP filtering, Slack alerts, CRM sync and retargeting. It starts at $10,000 a year billed annually, or $4,875 a quarter, with 10K credits a month. Inbound Chat from $20,000 a year and AI Inbound Autopilot from $30,000 a year add AI chat and automated follow-up. For third-party research intent, Warmly lists Bombora research intent and competitor keyword monitoring among its signals, and its GTM Signals Package adds intent data, hiring, funding and competitive signals for $10,000 a year. Warmly says its data foundation includes 220M+ people profiles and 40M+ company profiles. The strength is acting on intent quickly, since alerts, chat and routing sit in the same tool. The cost is that a full intent setup means the base product plus the signals add-on, which puts it beyond most small teams.

    Standout feature

    Combines person-level website identification with Bombora research intent and acts on both through routing and chat.

    Use cases

    • Inbound sales teams

      Route identified visitors from surging accounts straight to the right rep

      Outcome: Faster response to in-market visitors

    • Demand gen teams

      Retarget visitors from accounts showing Bombora intent by email and LinkedIn

      Outcome: Follow-up on research that started off-site

    • RevOps teams

      Score accounts with ML intent scoring and AI ICP tiers

      Outcome: A ranked target list that updates as signals change

    Key features

    • Person and company website visitor identification
    • Bombora research intent and competitor keyword monitoring
    • Job change, new hire, funding and technographic signals
    • ML intent scoring and AI ICP tiering
    • Lead routing, Slack alerts, CRM sync and retargeting

    Pros

    • Person-level website identification
    • Intent, chat and routing in one platform
    • Published annual and quarterly prices

    Cons

    • Third-party intent sits in a $10,000 a year add-on
    • High entry price for small teams
    • Credit-based usage to track

Buying guide

How to choose

Know where the signal comes from

Intent data is only as good as its source. Bombora uses a co-op of publisher and brand sites, 6sense mainly tags its own publisher network, and G2 records activity on its software review pages. Ask each vendor what share of its signal is directly observed reading rather than inferred from ad bidstream data, and whether it adds first-party signals from your own website.

Account level or person level

Most third-party intent is account level: it tells you a company is researching a topic, not who. 6sense says it identifies accounts, not individuals. Demandbase describes person-level intent, and Warmly and Common Room add person-level website identification. Pick person-level data if your sales team needs names to act on.

Count the topics you can track

Many plans cap intent topics. ZoomInfo's marketing plans include 25, 100 or unlimited topics by tier, Common Room includes 6 to 25 Bombora topics, and 6sense includes 12 Bombora topics while letting you add unlimited custom keywords of its own. List the categories, competitor names and problems you sell into before you compare plans.

Plan how the data gets used

Intent data only pays off when it changes who gets an ad, an email or a call. Check for native sync to Salesforce, HubSpot and Marketo, ad audience activation on LinkedIn and display, and Slack alerts for sales. Demand gen teams usually get the most from intent when it feeds both ad targeting and account scoring.

Budget for an annual contract

Enterprise intent platforms such as 6sense, Demandbase, Bombora and ZoomInfo quote on request and sell annual contracts. Published entry prices on this list run from $49 a month for Lead411 to $2,500 a month for Common Room, $10,000 a year for Warmly and $36,000 a year for Vector. Partner feeds often cost extra: 6sense says G2, TrustRadius and Informa TechTarget data need a separate subscription with each partner.

Frequently asked questions

+What is the best intent data provider in 2026?

6sense is our top pick for demand gen teams because it combines its own keyword intent with feeds from Bombora, G2, TrustRadius and Informa TechTarget and lets you track unlimited custom keywords. Bombora is the best choice if you want a raw third-party intent feed for the tools you already use.

+What is intent data?

Intent data shows which companies or people are researching a topic, product or competitor. First-party intent comes from your own website and product, while third-party intent comes from publisher networks, data co-ops and review sites such as Bombora's co-op or G2.

+How much does intent data cost?

Most enterprise intent vendors, including 6sense, Bombora, Demandbase and ZoomInfo, quote on request. Published prices on this list start at $49 a month for Lead411, with its Bombora intent on annual plans from $490 a year, and run to $2,500 a month billed annually for Common Room, $10,000 a year for Warmly and $36,000 a year for Vector.

+Is intent data account level or person level?

Most third-party intent, including Bombora and 6sense keyword intent, is account level. Demandbase describes person-level intent, and Warmly and Common Room identify individual website visitors, so you can see who at a researching account is on your site.

+Can I use more than one intent data source?

Yes, and many teams do. 6sense accepts partner intent from Bombora, G2, TrustRadius and Informa TechTarget, while G2 Buyer Intent feeds 6sense and Demandbase. Combining a broad research feed with review site signals helps separate early research from active evaluation.

About this list

Updated November 9, 2026 by the Mojolin research desk. Mojolin is self-funded

Questions or corrections: editorial@mojolin.com

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