Best software · Marketing
10 Best AI Visibility Tools of 2026
This list is for marketers, SEO teams and agencies who want to know whether AI assistants recommend their brand, and what to change when they do not. LLMrefs and Otterly.AI are the best value for most teams, Peec AI and Rankscale suit agencies, and Profound is built for large brands with enterprise budgets.
By the Mojolin research desk · Updated November 2, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 3, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
LLMrefs is our top pick for most teams: $79 a month tracks 500 prompts across all major AI engines with unlimited projects and seats. Otterly.AI is the cheapest credible starting point at $29 a month, Peec AI and Rankscale are strong for agencies managing several brands, and Profound offers the deepest enterprise feature set if you can justify custom pricing. If you want to pay only for the AI calls you make, Llumo is free with your own API keys.
Top picks
Best overall
LLMrefs
8.7 / 10
SEO teams and agencies that want broad engine coverage at a flat price.
Read the review →Runner-up
Otterly.AI
8.6 / 10
Solo marketers and small teams who want an affordable start.
Read the review →Also great
Airefs
8.5 / 10
Startups and small brands that want tracking plus help getting cited.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | LLMrefs | SEO teams and agencies that want broad engine coverage at a flat price. | Free account to start; All in One plan $79 per month (limited-time price) with 500 prompts, all AI engines and unlimited projects; 7-day free trial | 8.7 |
| 2 | Otterly.AI | Solo marketers and small teams who want an affordable start. | Lite $29 per month (15 prompts), Standard $189 per month (100 prompts), Premium $489 per month (400 prompts); Enterprise custom; 15% off annually; free trial | 8.6 |
| 3 | Airefs | Startups and small brands that want tracking plus help getting cited. | Lite $24 per month billed yearly (25 prompts, 1 AEO article); Pro $49 per month billed yearly; Expert $83 per month billed yearly; done-for-you service available; 7-day free trial | 8.5 |
| 4 |  Peec AI | Marketing teams and agencies tracking several brands or countries. | Starter $95 per month (50 prompts), Pro $245 per month (150 prompts), Advanced $495 per month (350 prompts), Enterprise custom; free trial; separate agency pricing | 8.4 |
| 5 |  Rankscale | Businesses and agencies that want many engines and page audits on a flexible budget. | Pro $99 per month ($84 on yearly billing) with 1,200 credits; Pro+ $229; Growth $385; Enterprise $780; free Pro trial | 8.4 |
| 6 |  AthenaHQ | Growing brands that want broad model coverage and content guidance. | Free plan with $25 of credit (300 credits); Starter $295 per month with $300 of monthly credit (3,600 credits); 17% off annually; Enterprise and agency plans | 8.2 |
| 7 |  Kliqo AI | Teams that want every feature on every plan and pay only for prompt volume. | Starter $79 per month (50 prompts), Growth $199 (150 prompts), Pro $449 (400 prompts), Enterprise custom; 15% off annually; 7-day trial (card required) | 8.1 |
| 8 |  Llumo | Technical marketers and agencies who want unlimited prompts at infrastructure cost. | Free with your own AI API keys (you pay providers directly); managed AI usage with pay-as-you-go or subscription billing; AEO and SEO services priced separately | 8.0 |
| 9 |  MyMentions | Founders and small teams tracking one product's AI visibility. | Starter $49 per month (25 provider checks a day, 3 providers); Pro $99 per month (8 providers); Enterprise $199 per month; 7-day free trial on every paid plan | 8.0 |
| 10 |  Profound | Large brands and enterprises operationalizing AI search. | Free 7-day trial plan with 50 prompts on ChatGPT, Gemini and Google AI Overviews; Enterprise custom pricing; separate agency plans | 8.0 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
LLMrefs
An AI search analytics platform that tracks keywords, not just prompts, across ChatGPT, AI Overviews, Perplexity, Gemini, Claude and more.
llmrefs.com8.7
out of 10
Best for: SEO teams and agencies that want broad engine coverage at a flat price.
LLMrefs takes an SEO-friendly approach to AI visibility: you track keywords, and it generates the fan-out prompts real users ask AI assistants about them. It then reports brand rankings, share of voice, position and citations across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek, with filters by engine and country and geo-targeting in more than 50 countries.
The pricing is hard to beat. One All in One plan at $79 a month includes 500 prompts, every engine, unlimited projects and seats, CSV export, API access and extra tools such as an AI crawlability checker and Reddit thread finder. The trade-offs are weekly dashboard refreshes and a price marked as limited time. For SEO teams and agencies who want wide coverage without per-engine add-ons, it is our top pick.
Standout feature
One $79 plan covers every major AI engine, unlimited projects and unlimited seats.
Use cases
SEO teams
Import an existing keyword list to track AI visibility
Outcome: AI and SEO reporting from one list
Agencies
Run unlimited client projects on one subscription
Outcome: Low cost per client
Key features
- Keyword-based tracking with auto-generated fan-out prompts
- Coverage of ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI and DeepSeek
- Citation tracking and content gap insights
- Geo-targeting in 50+ countries and 20+ languages
- CSV export, API access and free AI SEO tools such as an LLMs.txt generator
Pros
- All AI engines included with no extra fees
- Unlimited projects and team members on one subscription
- Keyword approach fits existing SEO workflows
Cons
- Dashboard data refreshes weekly rather than daily
- The $79 price is labeled a limited-time offer
Rank 2 · Runner-up
Otterly.AI
An AI search monitoring tool that tracks brand mentions, sentiment and citations in ChatGPT, AI Overviews, Perplexity and Copilot.
otterly.ai8.6
out of 10
Best for: Solo marketers and small teams who want an affordable start.
Otterly.AI is one of the easiest AI visibility tools to start with. Even the $29 Lite plan includes daily tracking on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, brand visibility and sentiment analysis, citation source tracking, brand profiling and optimization recommendations, with unlimited team members. Standard and Premium add API and MCP access and agent analytics, and you can add 100 extra prompts for $99.
The weakness is scale on the cheapest plan: 15 prompts is enough to watch a handful of key questions but not to cover a full product line, and the jump to Standard is $189 a month. Claude, Gemini and AI Mode are add-ons rather than included. For a small team that wants daily data and clear recommendations without a big commitment, Otterly.AI is a good first tool.
Standout feature
Daily tracking on four AI engines starts at $29 a month.
Use cases
Solo marketers
Watch 15 key buyer questions daily
Outcome: Early warning when AI answers change
Small marketing teams
Track which sources AI engines cite
Outcome: Clear targets for PR and content
Key features
- Daily tracking of ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
- Claude, Google AI Mode and Gemini as add-ons
- Brand visibility, sentiment and citation source tracking
- AI search optimization recommendations
- API, MCP access and agent analytics on Standard
Pros
- Lowest entry price among established tools
- Unlimited team members on every plan
- Daily tracking frequency
Cons
- Lite tracks only 15 prompts
- Claude, Gemini and AI Mode cost extra
Rank 3 · Also great
Airefs
An AI visibility tool that combines prompt tracking and AI crawler analytics with AEO articles, discussion finding and backlink placements.
getairefs.com8.5
out of 10
Best for: Startups and small brands that want tracking plus help getting cited.
Airefs goes further than most trackers by helping you act on the data. Alongside prompt tracking and share of voice, it shows AI crawler impressions and clicks from AI answers, finds discussions where your brand is missing, writes AEO-optimized articles each month and pursues backlink placements on sites AI already trusts. Pro adds an MCP server so you can ask about your data from Claude, ChatGPT or Cursor.
Prices start at $24 a month on yearly billing for 25 prompts and one article, with Pro at $49 covering three domains and 60 prompts. Google AI Overview tracking is a paid add-on on every plan, and Lite keeps only seven days of analytics history. For startups that want tracking and practical help being cited without hiring an agency, Airefs offers good value.
Standout feature
It pairs prompt tracking with monthly AEO articles and backlink outreach.
Use cases
Early-stage startups
Get AEO articles written to close visibility gaps
Outcome: More chances to be cited
Consultants
Track up to 3 client domains on Pro
Outcome: Low-cost client reporting
Key features
- Prompt tracking in ChatGPT, with Google AI Overview as an add-on
- AI crawler impressions and AI visitor click analytics
- AEO-optimized articles each month
- Discussion finder and backlink placement opportunities
- MCP server for querying data from Claude, ChatGPT or Cursor (Pro)
Pros
- Very low entry price
- Combines tracking with content and mentions work
- Shows when AI bots crawl your pages
Cons
- Google AI Overview tracking costs extra
- Lite keeps only 7 days of analytics history
Rank 4
Peec AI
An AI search analytics platform tracking prompts across ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and more, with agency plans.
peec.ai8.4
out of 10
Best for: Marketing teams and agencies tracking several brands or countries.
Peec AI is a polished analytics tool for teams that need structure across brands and markets. Every plan tracks prompts daily on three active models chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, with unlimited languages, and higher tiers open more countries, more projects and API-based models such as Claude, Grok, DeepSeek and Perplexity. The plan comparison spells out monthly AI answers, from 4,500 on Starter to 31,500 on Advanced.
The cost per prompt is higher than at LLMrefs or Otterly.AI: Starter is $95 for 50 prompts in one country and one project. Agencies get separate pricing for tracking multiple brands. For international marketing teams that value clean reporting and multi-country coverage, Peec AI is a reliable choice.
Standout feature
Every plan includes unlimited languages, including coverage of Naver AI.
Use cases
International brands
Track AI answers in several countries and languages
Outcome: Market-by-market visibility
GEO agencies
Track prompts across multiple client brands
Outcome: One view of every client
Key features
- Daily tracking on ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI
- API models such as Claude, Grok, DeepSeek, Qwen, Mistral and Perplexity on higher tiers
- Unlimited languages on every plan
- Multiple countries and projects on Pro and above
- Competitor benchmarking
Pros
- Unlimited languages, useful for international brands
- Clear answer counts per plan
- Dedicated agency pricing
Cons
- Starter is limited to 1 country and 1 project
- Higher price per prompt than LLMrefs or Otterly.AI
Rank 5
Rankscale
A credit-based AI visibility platform with brand dashboards, page audits and coverage of ChatGPT, Perplexity, Google AI, Claude, Copilot and more.
rankscale.ai8.4
out of 10
Best for: Businesses and agencies that want many engines and page audits on a flexible budget.
Rankscale gives you broad engine coverage from the first paid plan. Pro includes ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini, Claude, Copilot, DeepSeek and Mistral, with 10 brand dashboards, 50 page audits a month and unlimited search terms in every region. Credits are only spent when queries run, and a credit calculator helps you size a plan.
At $99 a month, or $84 on yearly billing, Pro tracks up to 4,800 AI answers, which is fair value. Pro+ adds the REST API and prompt research, and Growth adds white-label options aimed at agencies. The credit model is more abstract than a fixed prompt count, so plan to spend a little time with the calculator. For teams that want many engines and on-page audits, Rankscale is a strong middle option.
Standout feature
The entry plan already covers nine AI engines and includes page audits.
Use cases
In-house SEO teams
Audit key landing pages for AI visibility
Outcome: Specific pages to fix
Agencies
Offer white-label AI visibility reports on Growth
Outcome: A new service line for clients
Key features
- Coverage of ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Claude, Copilot, DeepSeek and Mistral
- Brand dashboards shareable via MCP
- AI visibility page audits for any URL
- Unlimited search terms in all regions
- REST API on Pro+ and white-label options on Growth
Pros
- Broad engine coverage on the entry plan
- Unlimited search terms; you only spend credits when they run
- Credit calculator to estimate cost
Cons
- Credit system takes some learning
- REST API needs Pro+ at $229
Rank 6
AthenaHQ
An AI search platform with prompt and response analysis, content recommendations and an AI agent, covering up to 11 models.
athenahq.ai8.2
out of 10
Best for: Growing brands that want broad model coverage and content guidance.
AthenaHQ aims to help brands act on AI search, not just measure it. The free plan includes $25 of credit and tracks ChatGPT, Perplexity, AI Overviews, Gemini and Copilot with prompt and response analysis, source and competitor insights, content recommendations and the Athena AI agent, with unlimited users. Starter expands to 11 models, adding AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral, with unlimited topics, prompts and competitors and country-level support.
The price gap is the issue: there is no tier between free and Starter at $295 a month, and API access and extra credits are add-ons. AthenaHQ also publishes industry reports across more than 30 industries, which helps teams benchmark. For mid-sized brands that want wide coverage and guidance on what to publish, it is a solid choice.
Standout feature
Starter tracks 11 AI models with unlimited prompts and competitors.
Use cases
Ecommerce brands
See which sources AI cites for product questions
Outcome: Targets for content and PR
Content teams
Use content recommendations from the Athena agent
Outcome: A prioritized publishing plan
Key features
- Visibility across 11 models on Starter, including ChatGPT, Claude, Gemini, Grok and DeepSeek
- Prompt and response analysis
- Sources and competitor insights
- Content recommendations and the Athena AI agent
- Unlimited topics, prompts, competitors and users
Pros
- Free plan to try the platform
- Unlimited prompts and competitors on Starter
- Industry-specific reports and playbooks
Cons
- Starter at $295 a month is a big jump from free
- API access and extra credits are paid add-ons
Rank 7
Kliqo AI
An AI visibility tracker that shows which brand ChatGPT, Gemini, Copilot and Google AI recommend and what to change to win the answer.
kliqo.ai8.1
out of 10
Best for: Teams that want every feature on every plan and pay only for prompt volume.
Kliqo keeps pricing simple: every feature is on every plan, and you choose only how many prompts to track. Each prompt is asked on three AI engines every night, so Starter's 50 prompts produce 4,500 answers a month, and each scan ends with suggested actions. It also audits your robots.txt for AI crawlability, and Growth compares crawlability with competitors.
Starter costs $79 a month for one project with unlimited members, Growth $199 for 150 prompts and three projects, and Pro $449 for agencies. Extra engines cost $15 to $89 a month depending on plan, and the 7-day trial requires a card. For teams that want clear recommendations rather than raw data, Kliqo is a practical choice, though LLMrefs gives more prompts for the same $79.
Standout feature
It ends every scan with suggested actions to win the answer.
Use cases
B2B marketers
See which competitor AI recommends instead
Outcome: Specific changes to make
Technical SEOs
Check robots.txt crawlability for AI bots
Outcome: No accidental blocking of AI crawlers
Key features
- Every prompt asked on 3 AI engines every night
- Suggested actions after every scan
- Robots.txt crawlability audit
- Competitor crawlability comparison on Growth
- Extra AI engines available as add-ons
Pros
- Every feature included on every plan
- Unlimited members
- Clear explanation of answers per month
Cons
- Trial requires a card
- Only 3 engines included before add-ons
Rank 8
Llumo
A free AI search visibility tracker where you bring your own API keys and pay AI providers directly, with optional managed services.
llumohq.com8.0
out of 10
Best for: Technical marketers and agencies who want unlimited prompts at infrastructure cost.
Llumo turns the usual pricing model around. Instead of selling bundles of prompts, it lets you run its hosted platform for free with your own AI API keys and pay the AI providers directly, with no limit on prompts or brands. Citation analysis, competitor tracking, usage analytics, custom branding and a custom domain are included, which makes it attractive for agencies that want to white-label reports. Llumo also offers managed AI usage and paid AEO and SEO services.
The catch is that you manage the keys and the spend. Real costs depend on which providers you query, how long answers are and how often you run them, and Llumo's own comparison figures are estimates. For technical teams that want to track hundreds of prompts a day without paying a per-prompt markup, it is the best value on this list.
Standout feature
The platform license is free; you pay only the AI providers for the queries you run.
Use cases
Agencies
White-label AI visibility dashboards for clients
Outcome: Branded reports at cost
Technical marketers
Track hundreds of prompts daily with their own keys
Outcome: Scale without per-prompt fees
Key features
- Trackers for Google AI Overviews, ChatGPT and Perplexity
- Unlimited prompts and brands
- Citation analysis and competitor tracking
- Custom branding and custom domain
- Multi-client tracking for agencies
Pros
- $0 license, no prompt limits
- White-label options with custom branding and domain
- Publishes cost comparisons with other tools
Cons
- You must set up and manage your own API keys
- Total cost depends on provider prices and usage
Rank 9
MyMentions
An AI search analytics tool that tracks mentions, position, sentiment, competitors and AI traffic across up to 8 AI providers.
mymentions.org8.0
out of 10
Best for: Founders and small teams tracking one product's AI visibility.
MyMentions is a focused tracker for founders and small marketing teams. It measures how AI assistants mention, rank and describe your product across buyer prompts, including sentiment, competitors, citations and AI-driven traffic, and adds root cause analysis and PDF reports from the Starter plan. Pro expands to eight providers, adding Claude, Grok, DeepSeek and Llama, and brings tailored recommendations, citation source analysis, daily alerts and Slack, Discord and email integrations.
It measures capacity in daily provider checks, where one check is one prompt on one provider, so Starter's 25 checks a day cover about eight prompts on three providers. Plans and limits apply per product. For a single product that needs a clean, affordable view of AI visibility, MyMentions is a reasonable option.
Standout feature
AI traffic analytics and root cause analysis are included from the $49 plan.
Use cases
SaaS founders
Track how AI describes their product versus rivals
Outcome: Clear positioning gaps
Small marketing teams
Get daily visibility alerts in Slack
Outcome: Faster reaction to changes
Key features
- Tracks OpenAI, Google Gemini and Perplexity on Starter
- Up to 8 providers on Pro, including Claude, Grok, DeepSeek and Llama
- AI traffic analytics and root cause analysis
- Citation source analysis and daily alerts on Pro
- Email, Slack and Discord integrations
Pros
- 7-day free trial on every paid plan
- AI traffic analytics on every plan
- Slack and Discord alerts on Pro
Cons
- Limits apply per product, so several products need several subscriptions
- Starter covers only 3 providers
Rank 10
Profound
An enterprise AI search platform with answer engine insights, agent analytics, prompt volumes and an AI Marketer for brand teams.
tryprofound.com8.0
out of 10
Best for: Large brands and enterprises operationalizing AI search.
Profound is the most complete platform here and is built for enterprise brand teams. Beyond tracking how your brand and competitors appear in up to nine answer engines, it measures AI bot traffic and attribution through integrations with Akamai, AWS, Cloudflare, Fastly, Vercel, WordPress and others, shows prompt volumes, and includes an AI Marketer that researches, writes and reports using your brand context. Agents and Profound Sheets let teams run recurring marketing work at scale.
The obvious drawback is pricing. Brands get a free seven-day trial with 50 prompts on three engines, then a demo and custom Enterprise pricing, so small teams cannot simply sign up. If you are a large brand that needs SSO, SOC 2 compliance and deep analytics, Profound is worth evaluating; smaller teams will get more value from LLMrefs or Otterly.AI.
Standout feature
It connects to CDNs such as Cloudflare and Akamai to measure AI bot traffic directly.
Use cases
Enterprise brand teams
Attribute AI bot visits and referrals through the CDN
Outcome: Proof of AI search impact
Content leaders
Use AI Marketer agents for recurring reports
Outcome: Less manual reporting
Key features
- Answer engine insights across up to 9 engines on Enterprise
- Agent analytics with Akamai, AWS, Cloudflare, Fastly, Vercel and other integrations
- Prompt volumes showing what users ask AI engines
- AI Marketer, agents and Profound Sheets for running workflows at scale
- SSO/SAML and SOC 2 compliance
Pros
- Deepest feature set on this list
- Tracks AI bot traffic through CDN and hosting integrations
- Enterprise security and compliance
Cons
- No published self-serve price for brands
- Trial is limited to 7 days and 3 engines
Frequently asked questions
+What is an AI visibility tool?
It tracks how AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention, rank and cite your brand when people ask buying questions, and shows which competitors and sources appear instead.
+What is the best AI visibility tool?
LLMrefs scores highest overall for its $79 plan with 500 prompts, every major engine and unlimited projects. Otterly.AI is the cheapest established option at $29 a month, and Profound is the most complete enterprise platform.
+Is there a free AI visibility tracker?
Llumo is free if you bring your own AI API keys, AthenaHQ has a free plan with $25 of credit, and Profound offers a free 7-day trial. Most other tools offer free trials of paid plans.
+How much do AI visibility tools cost?
Self-serve plans range from about $24 to $500 a month. Airefs starts at $24 billed yearly, Otterly.AI at $29, MyMentions at $49, LLMrefs and Kliqo at $79, Peec AI at $95 and Rankscale at $99. Enterprise plans are custom.
+Which AI engines should I track?
Start with the assistants your buyers use most, usually ChatGPT and Google AI Overviews, then add Perplexity, Gemini, Copilot and Claude. Check whether your plan includes them, because some tools charge extra per engine.
+How do I improve my brand's visibility in AI answers?
Find the sources AI engines cite for your topics, get your brand mentioned in them, publish clear pages that answer buyer questions, and make sure AI crawlers can access your site. Tools such as Airefs, AthenaHQ and Kliqo suggest specific actions.
About this list
Updated November 2, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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