Best software · Marketing
10 Best Influencer Marketing Platforms of 2026
This list is for brands and agencies that want to find creators, run gifting or paid campaigns and track the results. It mixes full software platforms like GRIN and Modash, marketplaces like Collabstr and JoinBrands where you hire creators directly, and newer services that run campaigns for you.
By the Mojolin research desk · Updated November 2, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 2, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
GRIN is our top pick for brands building a long-term program: it now has a free plan, a $200 Starter tier and handles search, gifting, contracts and payouts. Modash is the best choice if creator discovery is your main job, Collabstr is the easiest way to hire your first creators with no subscription, and Heepsy is the cheapest search tool with a real free plan.
Top picks
Best overall
GRIN
8.4 / 10
Ecommerce brands building an always-on creator program with gifting and payouts.
Read the review →Runner-up
Collabstr
8.3 / 10
Small brands hiring their first creators without a subscription.
Read the review →Also great
Heepsy
8.3 / 10
Small teams and Shopify or WooCommerce stores that want affordable creator search.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | GRIN | Ecommerce brands building an always-on creator program with gifting and payouts. | Free plan with a 20% management fee on wallet deposits; Starter $200 per month plus 10%; Growth $500 plus 7%; Scale $1,500 plus 5% | 8.4 |
| 2 | Collabstr | Small brands hiring their first creators without a subscription. | Free plan with a 10% hiring fee; Pro $249 per month and Premium $333 per month, billed yearly | 8.3 |
| 3 | Heepsy | Small teams and Shopify or WooCommerce stores that want affordable creator search. | Free plan; Starter $69 per month billed yearly ($89 monthly); Plus $149 per month billed yearly | 8.3 |
| 4 |  Modash | Teams whose main job is finding and vetting the right creators at scale. | Essentials $199 per month ($2,388 paid yearly); Performance $499 per month; free trial | 8.3 |
| 5 |  JoinBrands | Ecommerce and Amazon or TikTok Shop sellers buying UGC and creator posts at volume. | Pay-as-you-go free with a 15% platform fee; Start-up $99 per month (12%); Pro $299 (10%); Max $499 (8%) | 8.1 |
| 6 |  Seed | Shopify brands running influencer gifting and product seeding. | Free for 5 gifts a month; Starter $59 per month for 50 gifts; Seed Unlimited $199 per month; Corporate $249 per month | 8.0 |
| 7 |  Sup | Brands and agencies that want campaigns run for them without a monthly platform fee. | $0 per month; you pay for each creator once their post is live | 8.0 |
| 8 |  Influencer Hero | Growing ecommerce brands that want outreach, affiliates and payouts in one tool. | Standard $649 per month with a 3-month commitment, or $454 per month billed yearly; Pro $1,049 per month | 7.7 |
| 9 |  Insense | Brands producing UGC and running creator content as Meta partnership ads. | One-month trial from $650; Brand plan from $500 per month billed quarterly or $400 per month billed yearly; 20% marketplace fee on the trial | 7.6 |
| 10 |  Clipatra | Startups and app makers who want short-form creator videos paid on verified views. | No minimums or contract; a fixed fee per creator on approval plus an optional bonus on verified views | 7.5 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
GRIN
A creator management platform with an AI assistant, gifting, contracts and payouts, now with self-serve plans.
grin.co8.4
out of 10
Best for: Ecommerce brands building an always-on creator program with gifting and payouts.
GRIN used to be a sales-led enterprise product, and its new self-serve plans make it far easier to try. You tell its AI assistant, Gia, what you want, for example 30 skincare creators under 100K followers for a gifting program, and it finds matches, sends outreach and tracks responses, while GRIN handles contracts and payouts from a funded wallet. The free plan allows two live campaigns and ten gifts in total, and Starter at $200 a month adds unlimited campaigns, 100 gifts a month and exportable creator lists.
The catch is the management fee on wallet deposits: 20% on Free, 10% on Starter, 7% on Growth and 5% on Scale. For a brand spending a few thousand dollars a month on creators, that fee can cost more than the subscription, so run the numbers before picking a tier. For ecommerce brands that want one system for the whole program, GRIN is the most complete option here.
Standout feature
Its AI assistant can turn a plain-language request into a sourced, invited list of creators.
Use cases
DTC brands
Run a monthly gifting program with tracked posts
Outcome: A steady stream of creator content
Growth marketers
Ask an AI assistant to source and invite niche creators
Outcome: Less manual prospecting
Key features
- Gia, an AI assistant that finds creators and runs outreach from plain-language requests
- Creator search with monthly limits by plan
- Product gifting with monthly gift allowances
- Contracts and creator payouts from a wallet
- CRM contacts and marketplace access
Pros
- Free plan to test the full flow
- Handles outreach, contracts and payouts in one place
- Management fee falls as you move up plans
Cons
- Management fees of 5% to 20% on wallet deposits add to the cost
- Free plan is limited to 2 live campaigns and 10 gifts in total
Rank 2 · Runner-up
Collabstr
A creator marketplace where brands hire influencers directly with escrow payments.
collabstr.com8.3
out of 10
Best for: Small brands hiring their first creators without a subscription.
Collabstr works like a store for creator content. Creators list packages with set prices, you buy one, and the payment sits in escrow until the content is delivered. The free plan lets you search more than 1.3 million creators and hire directly, with a 10% hiring fee added to each order, which makes it the lowest-commitment way to test influencer marketing.
Pro, at $249 a month billed yearly, lets you post one campaign a month for creators to apply to, chat before ordering and track live analytics for five posts, and Premium adds unlimited campaigns and halves the hiring fee to 5%. The trade-off is reach: you only see creators who chose to list, so brands needing very specific audiences will want a search tool like Modash.
Standout feature
You can hire creators with no subscription, and payment stays in escrow until the content arrives.
Use cases
Small brands
Buy UGC videos for ads from listed creators
Outcome: Content without a long contract
Local businesses
Post a campaign and let nearby creators apply
Outcome: Relevant creators come to you
Key features
- Search 1.3M+ creators and hire directly from their profiles
- Secure payments with escrow, paid when content is delivered
- Campaign posts that creators apply to on paid plans
- Live post analytics
- Engagement rate and fake follower reports
Pros
- No subscription needed to hire
- Escrow protects brands until content arrives
- Simple, shop-like experience
Cons
- 10% hiring fee on the free plan
- Creator pool is limited to people who list on Collabstr
Rank 3 · Also great
Heepsy
An influencer search and outreach tool with a free plan and low-cost paid tiers.
heepsy.com8.3
out of 10
Best for: Small teams and Shopify or WooCommerce stores that want affordable creator search.
Heepsy is the budget option for creator discovery. Even the free plan includes AI, lookalike and text search with more than 30 filters, a project and CRM area, a content gallery and Shopify and WooCommerce integration, limited to 500 results and 10 advanced profiles a month. Starter, at $69 a month on yearly billing, adds 5,000 results, 300 outreach emails, two-way email sync, a creator marketplace and tracking of content, clicks and sales.
The data is less deep than Modash and the tracking limits are tight on Starter, where you can follow only five creators. For a small store that wants to find a few dozen micro-creators a month and email them from one place, it does the job at a fraction of the price of larger platforms.
Standout feature
The free plan includes AI and lookalike search plus Shopify and WooCommerce integration.
Use cases
Shopify stores
Find micro-creators in a niche and email them in bulk
Outcome: Outreach without a big budget
Freelance marketers
Build creator shortlists for clients on the free plan
Outcome: Research at no cost
Key features
- AI, lookalike and text search with 30+ filters
- Projects and CRM
- Shopify and WooCommerce integration
- Bulk outreach email with two-way sync on paid plans
- Content, clicks and sales tracking
Pros
- Free plan with no credit card
- Low entry price for paid search
- Ecommerce integrations on every plan
Cons
- Free plan is capped at 500 results and 10 advanced profiles a month
- Creator tracking is limited on Starter
Rank 4
Modash
An influencer discovery and management platform that searches 380M+ creator profiles.
modash.io8.3
out of 10
Best for: Teams whose main job is finding and vetting the right creators at scale.
Modash is built around discovery. Its search engine covers more than 380 million profiles on Instagram, YouTube and TikTok, and the influential fans feature finds creators who already follow your brand or a competitor, which is often the best place to start outreach. Around search sit an influencer CRM, an inbox that connects to Gmail or Outlook, automatic content tracking and, on Performance, creator payments with no fee up to $10,000 a year.
Essentials costs $199 a month for two team members, 300 opened profiles and 150 creator emails, which suits campaigns with up to 100 creators. Those monthly limits are the main constraint, and teams that run big programs will need Performance at $499. Modash does not run campaigns for you, so it fits brands with someone in-house to manage creators.
Standout feature
The influential fans feature finds creators among the people who already follow you.
Use cases
Influencer managers
Search and vet creators by audience location and engagement
Outcome: A shortlist that fits the brief
Brands with engaged followers
Find creators who already follow the brand
Outcome: Warmer outreach
Key features
- Search engine covering 380M+ profiles on Instagram, YouTube and TikTok
- Influential fans: find creators who already follow you
- Influencer CRM and Gmail or Outlook inbox integration
- Automatic content and metrics tracking
- Creator payments and an MCP connector for AI tools
Pros
- Largest searchable creator database on this list
- Finds creators among your own followers
- Free trial before paying
Cons
- No free plan
- Monthly limits on opened profiles and creator emails
Rank 5
JoinBrands
A marketplace to hire UGC creators, influencers and TikTok Shop affiliates.
joinbrands.com8.1
out of 10
Best for: Ecommerce and Amazon or TikTok Shop sellers buying UGC and creator posts at volume.
JoinBrands is a marketplace where you post a campaign and creators apply, with a wide set of campaign types: content-only UGC, content plus posting, retainers, social blasts, lives and local jobs, plus TikTok Shop affiliate campaigns and product sampling. It covers TikTok, Instagram, YouTube and Amazon creators, which suits sellers who need a lot of product video for ads and listings.
You can start free on pay-as-you-go with a 15% platform fee, and the paid plans lower that fee to between 12% and 8% and return part of the subscription as roll-over credit. Compared with Collabstr, JoinBrands leans more toward volume UGC and TikTok Shop, while Collabstr is better for hand-picking individual influencers.
Standout feature
It supports TikTok Shop affiliate campaigns alongside UGC, gifting and paid posts.
Use cases
Amazon sellers
Order UGC product videos for listings
Outcome: More video content per product
TikTok Shop brands
Recruit affiliates to post and sell
Outcome: Creator-driven shop sales
Key features
- Hire creators on TikTok, Instagram, YouTube and Amazon
- Content-only UGC, content plus posting and retainer campaigns
- TikTok Shop affiliate campaigns
- Product sampling, gifting and seeding
- Monthly roll-over credit on paid plans
Pros
- Free pay-as-you-go option
- Many campaign types, from UGC to lives
- Paid plans return part of the fee as roll-over credit
Cons
- Platform fee of 8% to 15% on top of creator costs
- Less control over creator search than discovery tools
Rank 6
Seed
A Shopify gifting tool that turns influencer gift requests into draft orders and tracks the posts.
seedinfluencers.com8.0
out of 10
Best for: Shopify brands running influencer gifting and product seeding.
Seed solves one painful part of influencer gifting: collecting choices and addresses. You send creators a single link, they pick their gift and type their address, and Seed creates a real $0 draft order in Shopify. Paid plans then show which creators posted on Instagram and TikTok, how many views each post got and what that cost you, so you can see which gifts paid off.
The free plan allows five gifts a month with one campaign and no card, Starter covers 50 gifts for $59 a month, and Seed Unlimited removes the cap for $199. It is not a discovery or payment platform, so it works best next to a search tool or your own creator list. For Shopify brands that seed products every month, it saves a lot of manual work.
Standout feature
One gift link turns each creator's choice and address into a Shopify draft order.
Use cases
Beauty and wellness brands
Send gifts to dozens of creators each month
Outcome: Orders created without spreadsheets
Small Shopify stores
Track which gifted creators actually posted
Outcome: Clear return on each gift
Key features
- Influencer gift form that creates a $0 Shopify draft order
- Creators pick their gift and enter their address
- Tracks who posted on Instagram and TikTok on paid plans
- Shows views and the cost per view of each gift
- Corporate gifting on the Corporate plan
Pros
- Free plan with real gifts and no card
- Removes back-and-forth over sizes and addresses
- Low price for small gifting programs
Cons
- Built for Shopify stores only
- Does not search for creators or handle paid deals
Rank 7
Sup
A done-for-you influencer service that sources, negotiates with and pays creators for you.
sup.co8.0
out of 10
Best for: Brands and agencies that want campaigns run for them without a monthly platform fee.
Sup sells the outcome rather than the software. Its team searches Instagram and TikTok for creators who fit your brief, negotiates rates against benchmarks, writes and files contracts, chases drafts and pays creators once their post is live, while you approve each creator, rate and draft before anything goes out. Campaign types include UGC, Spark and partnership ads, gifting, paid Reels and Stories, ambassador programs and TikTok Shop.
There is no monthly fee, so you only pay when content goes live, which suits brands without a dedicated influencer manager. The trade-off is control and visibility into the full creator pool. Teams that want to build their own relationships at scale will prefer a platform like GRIN or Modash.
Standout feature
There is no monthly fee: you pay for each creator only after their post is live.
Use cases
Restaurants and hotels
Book local creators for tastings or stays
Outcome: Bookings and reviews from creator posts
Agencies
Hand off creator sourcing and contracts for a client
Outcome: Campaigns delivered without extra staff
Key features
- Creator search on Instagram and TikTok
- Outreach, rate negotiation and contracts handled for you
- You approve every rate and draft before it posts
- Creators paid after the post is live
- Tracking and reporting three times a day
Pros
- No monthly fee
- Removes most admin work from your team
- Rates checked against benchmarks before you approve
Cons
- Less hands-on control than running your own platform
- Per-creator fees vary and are agreed per campaign
Rank 8
Influencer Hero
An all-in-one influencer platform covering outreach, gifting, affiliate links, payments and UGC tracking.
influencer-hero.com7.7
out of 10
Best for: Growing ecommerce brands that want outreach, affiliates and payouts in one tool.
Influencer Hero tries to cover the whole program: find creators and email them, send gifts, give each creator affiliate links and discount codes, pay them automatically and collect the content they post. Standard includes 1,000 reach-outs a month, a seeding and gifting workflow, up to 20 automated payouts, UGC tracking for 200 posts, analytics and onboarding consultation.
The breadth comes at a price. Standard costs $649 a month with a three-month commitment, or $454 a month when paid yearly, and it includes a single seat. GRIN now offers a cheaper self-serve start for similar workflows, so Influencer Hero makes most sense for brands that want training and a fixed monthly cost without management fees on creator spend.
Standout feature
Outreach, gifting, affiliate codes, payouts and UGC tracking all sit in one product.
Use cases
Ecommerce brands
Run gifting and affiliate codes from one tool
Outcome: Sales tracked to each creator
Small influencer teams
Automate outreach and payouts
Outcome: Less admin per creator
Key features
- 1,000 outreach messages a month on Standard
- Product seeding and gifting workflow
- Affiliate links, discount codes and creator dashboard
- Automated payouts and UGC tracking
- Influencer analytics, consultation and training
Pros
- Covers outreach to affiliate payouts in one product
- Training included on Standard
- Auto post detection for UGC
Cons
- High entry price with a 3-month commitment
- Standard includes only 1 seat and 20 payouts a month
Rank 9
Insense
A creator marketplace for UGC and influencer campaigns with Meta partnership ads.
insense.pro7.6
out of 10
Best for: Brands producing UGC and running creator content as Meta partnership ads.
Insense is a creator marketplace aimed at paid social teams. You brief creators for UGC or influencer posts, pay them through the platform and connect the content to Meta Partnership Ads so it runs from the creator's handle. The Brand plan includes unlimited campaigns and creators and dedicated support, and a one-month trial lets you run a campaign with up to ten creators.
The cost is higher than marketplaces like Collabstr: Brand starts at $400 a month on yearly billing or $500 a month billed quarterly, and creator payments are budgeted separately, with a marketplace fee on the trial. For brands that already spend on Meta ads and need a steady flow of creator ads, the partnership ads integration is the main reason to choose it.
Standout feature
Built-in Meta Partnership Ads connections let creator content run as ads from the creator's own handle.
Use cases
Performance marketers
Run creator videos as Meta partnership ads
Outcome: More creative to test
DTC brands
Brief and pay UGC creators at volume
Outcome: A content library for ads
Key features
- UGC and influencer campaigns from one platform
- Meta Partnership Ads connections
- Unlimited campaigns and creators on the Brand plan
- Secure creator payments
- Dedicated customer support on Brand
Pros
- Strong fit for paid social teams using creator ads
- Unlimited campaigns on Brand
- One-month trial to test the platform
Cons
- Creator payments are not included and add a marketplace fee
- Quarterly or annual billing on the Brand plan
Rank 10
Clipatra
A pay-on-performance creator sponsorship platform you can run from an AI agent or terminal.
clipatra.com7.5
out of 10
Best for: Startups and app makers who want short-form creator videos paid on verified views.
Clipatra takes a different route to creator marketing. You fund a wallet, set a budget and a fixed fee per creator, and matched creators post short organic videos about your product to their own followers on TikTok, Reels, Shorts and X. Videos are approved automatically, views are verified independently, and you pay the fixed fee plus an optional bonus only on real views.
It is built for AI agents: you can launch and manage campaigns from Claude, Cursor or a terminal without opening a dashboard, which will appeal to technical founders more than brand teams. There are no minimums or contracts. The model gives up the hand-picking and relationship building of a platform like Modash, so treat it as a performance channel rather than a program manager.
Standout feature
Campaigns can be funded and run entirely from an AI agent, and you only pay on verified performance.
Use cases
App and SaaS founders
Launch a creator campaign from an AI coding agent
Outcome: Short videos without managing creators
Consumer product startups
Pay creators only for verified views
Outcome: Spend tied to real reach
Key features
- Creators post short videos on TikTok, Instagram Reels, YouTube Shorts and X
- Set a budget and a fixed fee per creator
- Videos approved automatically and views verified
- Optional bonus paid on verified views
- Launch and manage campaigns from Claude, Cursor or a terminal
Pros
- No minimum budget or contract
- You do not pay for fake or unverified views
- Developer-friendly setup through AI agents
Cons
- Less control over which creators take part
- Focused on short-form video only
Frequently asked questions
+What is the best influencer marketing platform for small businesses?
Collabstr is the easiest start because you can hire creators with no subscription and a 10% hiring fee. Heepsy has a free plan for creator search, GRIN has a free plan for running a first campaign, and Seed has a free plan for gifting on Shopify.
+How much do influencer marketing platforms cost?
On this list, Sup, Clipatra and the free plans of GRIN, Collabstr, JoinBrands, Heepsy and Seed cost nothing per month, though most charge a fee per creator or on payments. Software subscriptions run from $59 per month for Seed Starter to $649 per month for Influencer Hero Standard on monthly billing.
+What is the difference between an influencer platform and a marketplace?
A platform like Modash or Heepsy lets you search a large database of public creator profiles and contact them yourself. A marketplace like Collabstr, JoinBrands or Insense shows creators who signed up to work with brands, and handles payment in return for a fee.
+Do these platforms pay creators for me?
Many do. GRIN pays from a funded wallet, Collabstr holds payment in escrow until content is delivered, Sup pays creators after their post is live, and Modash and Influencer Hero offer creator payouts on higher plans.
+Can I find creators who already follow my brand?
Modash has an influential fans feature that finds creators among the followers of your account or another account on Instagram, YouTube or TikTok. It is one of the fastest ways to find creators who already know your product.
+How did you score these platforms?
Scores are editorial assessments based on documented features, published pricing and vendor documentation, weighted 40% features, 30% ease of use and 30% value. We did not run hands-on tests, and prices were checked on each vendor's pricing page from a US location on November 2, 2026.
About this list
Updated November 2, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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