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10 Best Free Online Certifications of 2026

This list is for job seekers who want a credential on their resume or LinkedIn profile without paying an exam fee. We compared ten programs from freeCodeCamp, Google, Cisco, IBM, HubSpot, Salesforce, Semrush, AWS and Microsoft using what each provider publishes: what you must do to earn the credential, how long it takes, whether it is a proctored exam, a timed test or a course badge, and what it costs. Scores weigh features (how much the credential proves and how closely it maps to entry-level jobs) at 40 percent, and ease of access and value at 30 percent each. We compared documented features and published prices. We include the Google Career Certificates, which are paid, because they are the Google credential most job seekers ask about and Coursera offers financial aid. HubSpot and Microsoft do not state the price on the pages we can check from here, so those rows are marked as pending.

By the Mojolin research desk · Updated November 10, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 10, 2026

Questions or corrections: editorial@mojolin.com

Mojolin is self-funded How we score

freeCodeCamp is our top pick: its verified certifications in responsive web design, JavaScript, relational databases and more require five certification projects and a 50 question closed book exam, and the whole path is free. Google Skillshop is the best free Google option, with free foundational Google Ads certifications and a free Google Analytics exam that marketing and analyst job ads often mention. Cisco Networking Academy gives aspiring IT technicians free, Cisco-issued badges such as Networking Basics, which needs a 70 percent score on a comprehensive exam. IBM SkillsBuild covers the widest spread of beginner topics, from AI to project management, with Credly badges at no cost. HubSpot Academy, Salesforce Trailhead and Semrush Academy suit marketing, sales and CRM roles, while AWS Skill Builder and Microsoft Applied Skills are the free first step toward cloud careers. If you can afford a subscription or qualify for aid, the Google Career Certificates are the most structured Google route into an entry-level job.

Top picks

Best overall

freeCodeCamp

9.0 / 10

Job seekers aiming at web development, programming or data roles who want a free credential backed by real projects.

Read the review →

Runner-up

Google Skillshop

8.8 / 10

Job seekers targeting digital marketing, paid search or analytics roles who want free certifications from Google itself.

Read the review →

Also great

Cisco Networking Academy

8.7 / 10

Aspiring IT support and network technicians who want a free, Cisco-issued badge before paying for a certification exam.

Read the review →

Comparison table

#ToolPricingScore
1freeCodeCampFree: lessons, projects, exams and verified certifications cost nothing9.0
2Google SkillshopFree: foundational Google Ads and Google Analytics certifications cost nothing8.8
3Cisco Networking AcademyFree: courses such as Networking Basics award a free Cisco badge8.7
4IBM SkillsBuildFree: IBM SkillsBuild learning and digital credentials cost nothing8.6
5HubSpot AcademySee vendor pricing (USD check pending)8.5
6Salesforce TrailheadFree: Trailhead badges and hands-on practice cost nothing8.4
7Semrush AcademyFree: Semrush Academy certifications cost nothing8.3
8AWS Skill BuilderFree tier with 1,000+ resources; individual subscription $29 per month8.2
9Google Career Certificates$49 per month on Coursera in the U.S. after a 7-day free trial; financial aid available8.1
10Microsoft Applied SkillsSee vendor pricing (USD check pending)8.0

Scoring weights

Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method

Features40%
Ease of use30%
Value30%

The full ranking

  1. Rank 1 · Best overall

    freeCodeCamp

    A nonprofit coding curriculum whose verified certifications require five projects and a 50 question exam, all free.

    freecodecamp.org

    9.0

    out of 10

    Best for: Job seekers aiming at web development, programming or data roles who want a free credential backed by real projects.

    freeCodeCamp is a nonprofit that has offered free verified certifications for more than a decade, and its newer certifications now end in a real exam. Each one is split into modules of lessons, guided workshops, labs and review pages, and every module closes with a 20 question quiz you pass by getting 18 right. To qualify for the exam you must finish five certification projects, then sit a 50 question closed book test in freeCodeCamp's open source exam app. freeCodeCamp limits attempts to one per week, draws questions from a large bank and manually reviews passing exams for cheating, which makes the credential more meaningful than a completion badge. The certifications cover subjects such as responsive web design, JavaScript and relational databases. The trade-offs are scope and time: it only helps for coding and technical roles, each certification takes hundreds of hours, and you need a laptop or desktop to install the exam app.

    Standout feature

    Free verified certifications that require five projects and a reviewed 50 question exam.

    Use cases

    • Career changers learning to code

      Show employers finished projects and a passed exam

      Outcome: A free verified certification plus five portfolio projects

    • Students without a computer science degree

      Add a recognized web development credential to a resume

      Outcome: Proof of HTML, CSS or JavaScript skills at no cost

    Key features

    • Verified certifications in subjects such as Responsive Web Design, JavaScript and Relational Databases
    • Modules of lessons, workshops, labs, review pages and 20 question quizzes
    • Five certification projects required before the exam
    • 50 question closed book exam in an open source exam app
    • Free verified certification you can add to a resume, CV or LinkedIn profile

    Pros

    • Completely free, with no paid tier needed to get certified
    • Projects give you portfolio pieces to show employers
    • Exam attempts are limited to one per week and passing exams are reviewed, which adds credibility

    Cons

    • Only covers coding and related technical subjects
    • Each certification takes hundreds of hours of lessons
    • The exam requires downloading a desktop app to a laptop or desktop
  2. Rank 2 · Runner-up

    Google Skillshop

    Google's own training site for its ad and analytics products, with free foundational certifications in Google Ads and Google Analytics.

    skillshop.withgoogle.com

    8.8

    out of 10

    Best for: Job seekers targeting digital marketing, paid search or analytics roles who want free certifications from Google itself.

    Skillshop is Google's training site for the products marketers use at work, and it is the answer to the common question about the best free Google certifications. Google says foundational certifications remain free of charge, and its Analytics help center confirms that the Analytics exam on Skillshop is free. Courses are self-paced e-learning built by Google product experts and cover Google Ads, Google Analytics, Google Marketing Platform, Ad Manager, AdMob and more. Foundational Google Ads certifications focus on concepts and strategy and are not proctored. Google has also built professional certifications in Display, Search and Video with virtual proctoring, but they are open only to a limited audience for now and Google says they will carry a fee. For job seekers the appeal is simple: the credential comes from Google and names the exact tools in marketing job ads. The limits are that unproctored tests carry less weight, and Google's Analytics FAQ says a qualification stays current for only 12 months.

    Standout feature

    Free certifications issued by Google for the ad and analytics tools in marketing job ads.

    Use cases

    • Entry-level marketing applicants

      Show working knowledge of Google Ads campaigns

      Outcome: A free Google-issued certification for a resume

    • Aspiring marketing analysts

      Prove familiarity with Google Analytics reports

      Outcome: A free Analytics credential valid for 12 months

    Key features

    • Training and certifications for Google Ads, Google Analytics, Google Marketing Platform and other Google business tools
    • Free foundational Google Ads certifications focused on concepts and strategy
    • Free Google Analytics exam on Skillshop
    • Self-paced e-learning courses designed by Google product experts
    • Professional Google Ads certifications in Display, Search and Video, currently limited to a small audience

    Pros

    • Issued by Google, the company that makes the tools employers ask for
    • Free and self-paced, with no proctoring for foundational exams
    • Directly relevant to paid search and marketing analyst job ads

    Cons

    • Foundational certifications are not proctored, so they prove less than a supervised exam
    • Google says its professional certifications will require a fee in the future
    • Analytics qualifications stay current for 12 months, so you must retake them
  3. Rank 3 · Also great

    Cisco Networking Academy

    Cisco's education program, with free self-paced courses that award Cisco-issued digital badges on Credly.

    netacad.com

    8.7

    out of 10

    Best for: Aspiring IT support and network technicians who want a free, Cisco-issued badge before paying for a certification exam.

    Cisco Networking Academy is Cisco's long-running education program, and its self-paced courses are one of the best free ways into IT and network jobs. The Networking Basics badge, which Credly lists as free, is issued by Cisco and verifies that you completed the course and scored at least 70 percent on its comprehensive exam. The course covers network types, how devices send and receive data, cabling, IP addressing, transport and application layers, and setting up a home wireless network, with up to 13 Cisco Packet Tracer activities for hands-on practice. Introduction to Cybersecurity is another free course on the site. Because badges live on Credly, you can add them to LinkedIn with a verification link. The limit matters, though: a Networking Academy badge is a course credential, not a Cisco certification like CCNA. Treat it as a free first step and proof of interest before you pay for a certification exam.

    Standout feature

    Free badges issued by Cisco, each tied to a passing score on a course exam.

    Use cases

    • Help desk applicants

      Show basic networking knowledge on a resume

      Outcome: A free Cisco badge with a verification link

    • Students exploring cybersecurity

      Try the field before paying for an exam

      Outcome: Free course credentials from Cisco

    Key features

    • Free courses such as Networking Basics and Introduction to Cybersecurity
    • Badges issued and verified by Cisco through Credly
    • Networking Basics badge requires a 70 percent score on a comprehensive exam
    • Up to 13 Cisco Packet Tracer activities in Networking Basics
    • Courses that lead toward Cisco certification paths

    Pros

    • Cisco is a name network and IT employers recognize
    • Each badge requires passing an end-of-course exam
    • Packet Tracer activities give hands-on practice without real equipment

    Cons

    • A course badge, not a Cisco certification such as CCNA
    • The catalog site needs JavaScript and an account to browse fully
    • Free courses are self-paced, so there is no instructor to answer questions
  4. Rank 4

    IBM SkillsBuild

    IBM's free learning platform with dozens of beginner courses in AI, data, cybersecurity and work skills, each awarding a Credly badge.

    skillsbuild.org

    8.6

    out of 10

    Best for: Beginners who want free, IBM-branded badges across several tech and workplace topics before choosing a specialty.

    IBM SkillsBuild is IBM's free learning platform, and IBM describes it as 100 percent free. Its digital credentials page lists dozens of badges, including Artificial Intelligence Fundamentals, Cloud Computing Fundamentals, Cybersecurity Fundamentals, Data Fundamentals, Information Technology Fundamentals, Project Management Fundamentals and Career Management Essentials. Courses are short: Cybersecurity Fundamentals runs 7.5 hours and is offered in 16 languages, and Project Management Fundamentals takes 7 hours. When you finish, you accept the badge through Credly and can share it on LinkedIn or a resume. IBM also runs free live events for adult learners and students. The breadth is the strength, since you can sample AI, data and security in a few weeks without spending money. The weakness is depth: most badges confirm foundational knowledge rather than job-ready skill, and they do not carry the weight of a proctored exam. Use SkillsBuild to explore and fill gaps, then go deeper in one field.

    Standout feature

    Dozens of free IBM badges across AI, data, security and work skills, in 20+ languages.

    Use cases

    • Recent graduates

      Add AI and data literacy to a resume quickly

      Outcome: Free IBM badges earned in a few hours each

    • Career changers unsure of a direction

      Sample cybersecurity, data and project management

      Outcome: A clearer choice of field at no cost

    Key features

    • Digital credentials in AI, cybersecurity, data, cloud, project management and workplace skills
    • Badges issued through Credly that you can share on social media and resumes
    • Courses such as Cybersecurity Fundamentals (7.5 hours) and Project Management Fundamentals (7 hours)
    • Learning offered in 20 or more languages
    • Free live learning events for adult learners and university students

    Pros

    • Fully free, with a wide catalog of short credentials
    • Many courses take a single weekend
    • Strong language coverage for non-native English speakers

    Cons

    • Most badges show foundational knowledge, not job-level skill
    • Short courses carry less weight than proctored exams
    • The catalog is broad, so it takes time to pick a coherent path
  5. Rank 5

    HubSpot Academy

    HubSpot's training site with certifications in inbound marketing, sales, content and HubSpot software.

    academy.hubspot.com

    8.5

    out of 10

    Best for: Job seekers applying for marketing, sales development or CRM roles at companies that use HubSpot.

    HubSpot Academy is HubSpot's training site, and its certifications are common on marketing and sales resumes. The catalog mixes concept certifications, such as inbound marketing, with software certifications that prove you can use HubSpot's own tools, and some software certifications include practical exercises you complete in a HubSpot account. HubSpot's FAQ says each exam gives you three hours, a failed exam unlocks again after 12 hours, and you receive an email breakdown of which questions you got right and wrong. You keep access to the content as long as you have your login. Validity is the main catch: HubSpot says certifications for its products and software are valid for one year and all others for two, so you will need to retake them to keep them current. For job seekers, the software certifications are the most useful, because they match postings at companies that run HubSpot. We could not confirm the price on a page that loads here, so the pricing row is pending.

    Standout feature

    Software certifications with practical exercises that match postings at HubSpot customers.

    Use cases

    • Sales development applicants

      Show familiarity with a common CRM

      Outcome: A HubSpot software certification on a resume

    • New marketers

      Learn inbound marketing basics and prove it

      Outcome: A certificate valid for two years

    Key features

    • Certifications in marketing, sales and HubSpot software
    • Timed exams with three hours to finish
    • Retake after 12 hours if you do not pass
    • Some software certifications include practical exercises in a HubSpot account
    • Downloadable, printable certificate and badge

    Pros

    • HubSpot software certifications match job ads at companies using HubSpot
    • Short courses with quick retakes
    • You keep access to course content as long as you can log in

    Cons

    • Product certifications expire after one year, others after two
    • Concept certifications prove less than a proctored exam
    • Price is not shown on the page we can check, so the row is pending
  6. Rank 6

    Salesforce Trailhead

    Salesforce's free learning platform where you earn badges and superbadges by completing hands-on challenges in real Salesforce environments.

    trailhead.salesforce.com

    8.4

    out of 10

    Best for: Job seekers aiming at Salesforce administrator, CRM or sales operations roles.

    Trailhead is Salesforce's own learning platform, and Salesforce describes the hands-on practice as 100 percent free. You earn badges by finishing short units and trails, and superbadges by solving larger real-world business challenges. Exercises run in real Salesforce environments, where you automate workflows, build AI agents and extend the platform, and your work is checked before the badge is awarded. Trailhead also offers role-based career paths for administrators, developers, marketers and other jobs, and an Agentblazer program for AI skills. For job seekers targeting Salesforce administrator or sales operations roles, a profile with superbadges is a practical way to show skill before paying for anything. The main limit is that badges are not the same as Salesforce certifications, which Salesforce lists separately on Trailhead for each role. Trailhead is also narrow by design: it helps most if your target employers run Salesforce.

    Standout feature

    Free hands-on badges checked in real Salesforce environments.

    Use cases

    • Aspiring Salesforce administrators

      Build a profile of badges and superbadges

      Outcome: Visible, checked hands-on work for recruiters

    • Sales assistants moving into operations

      Learn CRM configuration on real orgs

      Outcome: Free practice before a certification exam

    Key features

    • Badges for bite-sized units and guided trails
    • Superbadges that apply skills to real-world business challenges
    • Hands-on practice in real Salesforce environments
    • Agentblazer program for AI agent skills
    • Role-based career paths for administrators, developers, marketers and more

    Pros

    • Hands-on challenges are checked in a live Salesforce org
    • Salesforce skills are in demand across many employers
    • Role-based paths show what to learn for each job

    Cons

    • Badges are separate from official Salesforce certifications
    • Most useful only if you target Salesforce roles
    • The catalog is large and can be hard to sort without a chosen role
  7. Rank 7

    Semrush Academy

    Semrush's free course catalog with exams and certificates in SEO, content, social media and other digital marketing topics.

    semrush.com

    8.3

    out of 10

    Best for: Marketing job seekers who want quick, free certificates in SEO and content marketing.

    Semrush Academy is the course catalog from the SEO software company Semrush, and the company says its certifications are completely free. Each course combines video lessons, a detailed script, extra materials and short questions along the way, and ends with a certification exam. Pass it and you get a personalized certificate you can download, which Semrush also sends to your email, and you can share it on LinkedIn. Courses are short: the SEO crash course runs seven lessons in 51 minutes, and the social media marketing crash course takes about an hour. That makes Semrush a fast way to add SEO, content and social media credentials to a marketing resume. The limits are scope and depth. It only covers digital marketing, short courses carry less weight than longer programs like Google's, and some courses teach Semrush's own tools rather than general skills. It works best as a supplement to a Google or HubSpot certification.

    Standout feature

    Free marketing certificates you can earn in about an hour each.

    Use cases

    • Content writers applying for SEO roles

      Show basic SEO knowledge

      Outcome: A free certificate earned in about an hour

    • Marketing interns

      Fill skill gaps in social media and content

      Outcome: Several shareable certificates at no cost

    Key features

    • Courses with video lessons, a detailed script, extra materials and quiz questions
    • Certification exam at the end of each course
    • Personalized certificate that you can download and receive by email
    • Short courses, such as a 7 lesson, 51 minute SEO crash course
    • Courses taught by marketing practitioners

    Pros

    • Free and short enough to finish in an afternoon
    • SEO and content topics that match marketing job ads
    • Certificate is shareable on LinkedIn

    Cons

    • Narrow to digital marketing
    • Short courses prove less than longer programs
    • Some courses focus on using Semrush's own tools
  8. Rank 8

    AWS Skill Builder

    Amazon Web Services' online learning center, with more than 1,000 free resources and an optional paid subscription.

    aws.amazon.com

    8.2

    out of 10

    Best for: Job seekers aiming at cloud support or cloud practitioner roles who want free AWS training before a paid exam.

    AWS Skill Builder is Amazon Web Services' online learning center, and AWS says you can start with more than 1,000 free learning resources, including over 900 free self-paced digital courses that cover every AWS service. Its newer microcredentials validate hands-on skills in serverless, agentic AI, application networking and incident response through challenges in a live AWS environment, and AWS says no subscription is required for them. Results appear on a Skills Profile you can link from LinkedIn. An individual subscription at $29 a month adds more labs and exam prep tools such as practice exams. For job seekers, Skill Builder is the free way to prepare for AWS Certifications, which are paid exams, and to build enough cloud knowledge to talk about it in an interview. AWS also runs AWS Educate, a free starting point for learners as young as 13. The downside is that the most recognized AWS credential, the certification, still costs money.

    Standout feature

    More than 1,000 free AWS learning resources plus hands-on microcredentials.

    Use cases

    • IT support workers moving into cloud

      Learn core AWS services for free

      Outcome: Preparation for a paid AWS Certification

    • Developers adding cloud skills

      Prove hands-on serverless skills

      Outcome: An AWS microcredential on a Skills Profile

    Key features

    • More than 1,000 free learning resources, including 900+ free self-paced digital courses
    • Microcredentials in serverless, agentic AI, application networking and incident response, earned in a live AWS environment
    • No subscription required for microcredentials
    • Skills Profile to display certifications and badges
    • Exam prep for AWS Certifications

    Pros

    • AWS is one of the most requested cloud skills in job ads
    • Large free catalog covering every AWS service
    • Microcredentials test hands-on work in real AWS environments

    Cons

    • AWS Certifications themselves are paid exams
    • Some labs and practice tools need the $29 subscription
    • Many courses assume basic IT knowledge
  9. Rank 9

    Google Career Certificates

    Google's beginner professional certificates on Coursera in IT support, data analytics, cybersecurity, project management, UX design and digital marketing.

    coursera.org

    8.1

    out of 10

    Best for: Job seekers who want Google's most structured route into an entry-level job and can pay a monthly fee or qualify for financial aid.

    The Google Career Certificates are the answer to the question of which Google certification is best to get for a new career, but they are not free by default. Coursera charges $49 a month in the U.S. and Canada after a seven-day trial, and Google says most learners finish the Data Analytics certificate in under six months for less than $300. Coursera offers financial aid or scholarships in select programs, which is how many job seekers take them at no cost. The lineup covers IT support, data analytics, cybersecurity, project management, UX design and digital marketing. Data Analytics is a nine course series at about six months, while IT Support is six courses at about three months and prepares you for the CompTIA A+ exams. Google reports that 75 percent of certificate graduates in its 2022 U.S. survey saw a positive career outcome within six months. The trade-offs are cost without aid and the lack of a proctored exam.

    Standout feature

    Google's job-focused certificates, free only through financial aid but the most complete Google route into entry-level work.

    Use cases

    • Career changers without a degree

      Train for an entry-level data analyst job

      Outcome: A Google certificate in about six months

    • Low-income job seekers

      Earn a Google certificate without paying

      Outcome: Access through Coursera financial aid where offered

    Key features

    • Certificates in IT Support, Data Analytics, Cybersecurity, Project Management, UX Design and Digital Marketing & E-commerce
    • Beginner level with no degree or prior experience required
    • Data Analytics: 9 course series, about 6 months at 10 hours a week
    • IT Support: 6 course series, about 3 months at 10 hours a week, with preparation for CompTIA A+
    • Financial aid or scholarships available in select programs

    Pros

    • The most complete Google credential for entry-level jobs
    • Google reports 75% of surveyed U.S. graduates saw a positive career outcome within six months
    • Financial aid can bring the cost to zero for eligible learners

    Cons

    • Not free without financial aid: $49 a month in the U.S.
    • Course certificates, not proctored exams
    • Months of study, so the monthly fee adds up for slow learners
  10. Rank 10

    Microsoft Applied Skills

    Microsoft Learn credentials earned by completing real-world tasks in a lab-based assessment on Azure, AI, security, data and Microsoft 365.

    learn.microsoft.com

    8.0

    out of 10

    Best for: Job seekers with some technical background who want a Microsoft credential that proves hands-on skill on one specific task.

    Microsoft Applied Skills are credentials on Microsoft Learn that you earn by completing interactive tasks in a lab-based assessment, rather than by answering multiple choice questions. Microsoft groups them by role, including AI engineer, Azure administrator, Azure developer, data analyst, security engineer and Power Platform consultant, and it has added business-focused credentials on Microsoft 365 Copilot skills. Microsoft says Applied Skills validate one specific skill set, while its role-based certifications cover four to six, and that Applied Skills can help you prepare for those certifications. Microsoft lists career changers and students among the intended audience. For job seekers, the appeal is a Microsoft-branded credential that shows you can do a task in a live environment. The limits are narrow scope, the need for some technical background, and retirements: the Copilot Studio agents assessment, for example, retired in July 2026. We could not confirm the price on a page that loads here, so the pricing row is pending.

    Standout feature

    Lab-based Microsoft credentials that test what you can do, not just what you know.

    Use cases

    • Junior IT applicants

      Prove a specific Azure skill in a live lab

      Outcome: A Microsoft credential tied to one task

    • Office workers moving into AI roles

      Show Microsoft 365 Copilot skills

      Outcome: A business-focused Microsoft credential

    Key features

    • Lab-based assessments with interactive tasks that mirror real work
    • Credentials by role, including AI engineer, Azure administrator, data analyst and security engineer
    • Business-focused credentials on Microsoft 365 Copilot skills
    • Earned at your own pace and on your own schedule
    • Can help you prepare for Microsoft role-based certifications

    Pros

    • Tests what you can do in a live lab, not just what you remember
    • Microsoft names appear in many IT and data job ads
    • Shorter to prepare for than a full Microsoft certification

    Cons

    • Each credential covers one narrow skill set
    • Some assessments retire, so check the date before you start
    • Price is not shown on the page we can check, so the row is pending

Buying guide

How to choose

Match the credential to the job ad

A free certification helps most when it names a tool or skill that appears in the postings you are applying to. Marketing roles often list Google Ads, Google Analytics or HubSpot. CRM and sales operations roles list Salesforce. Support and network roles list Cisco and cloud basics. Read ten job ads for your target role and pick the credential that shows up most often.

Know what kind of credential you are earning

Free credentials come in three forms. Exam-based certifications, such as freeCodeCamp, Google Skillshop, HubSpot and Semrush, require you to pass a timed test. Badges, such as Cisco, IBM and Trailhead, confirm that you finished a course and its assessments. Lab assessments, such as Microsoft Applied Skills, check that you can complete tasks in a live environment. Exams and labs usually carry more weight than completion badges.

Check how long it stays valid

Some free certifications expire. HubSpot says its product and software certifications are valid for one year and its other certifications for two years. Google's Analytics qualification FAQ says a qualification stays current for 12 months after you pass. freeCodeCamp certifications and most course badges do not list an expiry, so they need less upkeep.

Pair the badge with proof of work

Recruiters see many short course badges, so a credential works best next to something you built or ran. freeCodeCamp requires five projects, Cisco courses include Packet Tracer activities, and Trailhead and AWS use hands-on environments. Link the project, lab or report in your resume so the credential has evidence behind it.

Use free credentials as a step toward paid ones

Several free programs lead into paid exams. The Google IT Support certificate prepares you for CompTIA A+, Cisco courses lead toward Cisco certifications, and Microsoft says Applied Skills can help you prepare for its role-based certifications. Start free to confirm the field suits you, then pay for the exam employers ask for by name.

Frequently asked questions

+Which free certification is best?

For most job seekers, freeCodeCamp is the best free certification, because each one requires five finished projects and a 50 question closed book exam and costs nothing. If you are not aiming at a technical job, Google Skillshop's free Google Ads and Analytics certifications are the strongest free choice for marketing roles.

+What are the best free certifications?

Our top free picks are freeCodeCamp for coding, Google Skillshop for marketing and analytics, Cisco Networking Academy for IT and networking, and IBM SkillsBuild for broad beginner tech badges. HubSpot Academy, Salesforce Trailhead and Semrush Academy suit marketing, sales and CRM roles, and AWS Skill Builder offers more than 1,000 free cloud learning resources.

+What are the best free Google certifications?

The best free Google certifications are on Skillshop: Google says its foundational Google Ads certifications remain free of charge, and its Analytics exam on Skillshop is also free. Google's Career Certificates on Coursera are not free by default, at $49 a month in the U.S., though Coursera offers financial aid in select programs.

+What is the best Google certification to get?

For a new career, the Google Career Certificates are the best Google credentials to get, especially Data Analytics or IT Support, because they train beginners for entry-level jobs and Google reports 75 percent of surveyed U.S. graduates saw a positive career outcome within six months. If you need a free option or work in marketing, start with the Google Ads or Google Analytics certification on Skillshop.

+Do employers value free certifications?

Free certifications help most when they name a tool or skill listed in the job ad and come with evidence such as projects or labs. Exam-based credentials like freeCodeCamp, Google Skillshop and HubSpot, and hands-on ones like Trailhead superbadges, carry more weight than short completion badges.

+Do free certifications expire?

Some do. HubSpot says its software certifications are valid for one year and its other certifications for two years, and Google's Analytics FAQ says a qualification stays current for 12 months after you pass. Check each provider's validity rules before you list a credential on your resume.

About this list

Updated November 10, 2026 by the Mojolin research desk. Mojolin is self-funded

Questions or corrections: editorial@mojolin.com

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