Best software · Marketing
10 Best Content Calendar Tools of 2026
This list is for content and marketing teams that plan blog articles, newsletters and social posts across several channels and need editors, clients or legal to sign off before anything is published. It mixes dedicated content calendars with publishing built in (Planable, CoSchedule, ContentStudio, StoryChief, Later, Loomly, Sprout Social) and general work tools that teams turn into editorial calendars (Asana, Notion, Airtable). We compared documented features and published prices; scores weigh features at 40 percent and ease of use and value at 30 percent each.
By the Mojolin research desk · Updated November 9, 2026 · 10 tools compared · Prices checked on vendor pages, latest November 9, 2026
Questions or corrections: editorial@mojolin.com
Mojolin is self-funded How we score
Planable is our top pick for teams whose main bottleneck is feedback: every workspace gets a feed and calendar view, unlimited users and optional or required approvals, from $33 per workspace per month billed yearly. CoSchedule is the better fit when articles, campaigns and social posts must live on one calendar, with drag and drop rescheduling and message approvals on Professional at $49 a month. ContentStudio gives the most for the money, with approvals, bulk scheduling and RSS autoposting on its $49 Advanced plan. StoryChief is the pick for teams that write long-form content and want the editor, SEO checks and publishing in the same place. If you only need a shared plan and publish by hand, Asana, Notion or Airtable will do the job for less.
Top picks
Best overall
Planable
8.8 / 10
Agencies and brand teams that need clients or managers to approve content in context.
Read the review →Runner-up
CoSchedule
8.6 / 10
Small marketing teams that want social posts, articles and campaigns on one calendar.
Read the review →Also great
ContentStudio
8.5 / 10
Budget-minded teams and agencies that want approvals and automation without per-seat pricing.
Read the review →Comparison table
| # | Tool | Pricing | Score | |
|---|---|---|---|---|
| 1 | Planable | Agencies and brand teams that need clients or managers to approve content in context. | Basic $33 and Pro $49 per workspace per month billed yearly; Enterprise custom; first 50 posts free with no time limit | 8.8 |
| 2 | CoSchedule | Small marketing teams that want social posts, articles and campaigns on one calendar. | Free plan for 1 profile; Starter $29 and Professional $49 per month billed annually ($39 and $59 monthly); Suite custom from $69 per month | 8.6 |
| 3 | ContentStudio | Budget-minded teams and agencies that want approvals and automation without per-seat pricing. | Standard $19, Advanced $49 and Agency Unlimited $99 per month billed annually ($29, $69 and $139 month to month); 7-day free trial | 8.5 |
| 4 |  Later | Brands focused on Instagram, TikTok and other visual channels that want a simple calendar. | Starter $18.75, Growth $37.50 and Scale $82.50 per month billed yearly; 14-day free trial | 8.3 |
| 5 |  Loomly | Small teams that want approvals and unlimited calendars on the entry plan. | Starter $49 per month billed yearly ($65 monthly) for 12 accounts and 3 users; Beyond $249 per month billed yearly; Enterprise custom | 8.3 |
| 6 |  StoryChief | Content teams that write long-form articles and publish them to the website and social channels from one place. | Starter $59, Growth $279 and Scale $449 per month billed yearly; Agency $81 per workspace per month; Enterprise from 1,000 euros a month | 8.3 |
| 7 |  Asana | Content teams that want a shared editorial calendar inside the project tool the company already uses. | Free Personal plan for up to 2 users; Starter $10.99 per user per month billed annually; Advanced and Enterprise tiers above | 8.2 |
| 8 |  Notion | Teams that want briefs, drafts and the content calendar in the same flexible workspace. | See vendor pricing (USD check pending) | 8.1 |
| 9 |  Airtable | Marketing operations teams that want a custom content calendar tied to other data. | Free plan; Team $20 and Business $45 per user per month billed annually; Enterprise Scale custom | 7.8 |
| 10 |  Sprout Social | Mid-size and enterprise social teams that need planning, engagement and reporting together. | Essentials $79 per seat per month billed yearly ($99 monthly); Standard, Professional and Advanced tiers above; 30-day free trial | 7.8 |
Scoring weights
Every tool gets three editorial scores out of 10, from vendor documentation, product pages and the published price. The overall score is the weighted average below, the same method on every list. Full method
The full ranking
Rank 1 · Best overall
Planable
A collaborative content calendar where teams and clients review, comment on and approve posts before they are scheduled.
planable.io8.8
out of 10
Best for: Agencies and brand teams that need clients or managers to approve content in context.
Planable is built around the moment most content calendars handle badly: review. Each workspace holds one client, brand or location with its own pages, calendar, team and approval flow, and reviewers comment directly on a preview of the post. Basic lets you run with no approvals or optional ones, Pro adds required approvals so nothing goes out until someone signs off, and Enterprise stacks several approval steps in order, such as team lead, client and legal.
Pricing is per workspace rather than per seat, and every plan includes unlimited users, which suits agencies that invite many client contacts. The trade-off is volume limits: Basic allows 60 posts per workspace a month and 4 social pages, and Pro raises that to 150 posts and 10 pages. Analytics and the social inbox cost extra below Enterprise, so teams that also want reporting should price those add-ons in.
Standout feature
Every plan includes unlimited users, so reviewers and clients never add to the bill.
Use cases
Social media agencies
Give each client a workspace with required approvals
Outcome: No post goes live without client sign-off
Multi-location brands
Plan local posts per location in separate workspaces
Outcome: Local teams publish without mixing up brands
Key features
- Feed and calendar views on every plan, with grid view on Pro and list view on Enterprise
- Unlimited users in every workspace
- Optional approvals on Basic and required approvals on Pro
- Multi-level approval chains on Enterprise for team lead, client and legal sign-off
- Scheduling to 9 platforms plus a universal content type for other marketing content
Pros
- Unlimited users means clients and reviewers cost nothing extra
- Approval options are clearly separated by plan
- First 50 posts are free with no time limit or credit card
Cons
- Basic caps each workspace at 60 posts a month and 4 social pages
- Analytics and social inbox are paid add-ons below Enterprise
- Multi-level approvals require the Enterprise plan
Rank 2 · Runner-up
CoSchedule
A marketing calendar that combines social publishing, campaigns and content planning on one drag-and-drop view.
coschedule.com8.6
out of 10
Best for: Small marketing teams that want social posts, articles and campaigns on one calendar.
CoSchedule started as a marketing calendar and still treats the calendar as the center of the product. Posts, campaigns and content sit on one drag and drop view, and when you move a campaign's launch date its whole schedule moves with it. Starter covers one user and three social profiles with unlimited scheduling, ReQueue for evergreen posts, a basic inbox and AI assistants for posts and campaigns.
Professional at $49 a month billed annually is where content teams usually land: two seats included, social message approvals, a read-only calendar link for people without a login, and client calendars with white labeling for agencies. The catch is that full content and campaign planning, with custom fields, templates, roles and unlimited sub-calendars, lives on the custom-priced Suite, and X profiles are billed separately at $16 each per month. Professional also caps the team at three users.
Standout feature
Moving a campaign's launch date moves its entire schedule of posts and content with it.
Use cases
One-person marketing departments
Plan a product launch and its social posts on one calendar
Outcome: Rescheduling the launch moves every related post
Small agencies
Share a read-only client calendar and collect approvals
Outcome: Clients see the plan without needing an account
Key features
- Drag and drop calendar where moving a campaign launch shifts its whole schedule
- Unlimited social scheduling with ReQueue to reshare evergreen posts
- Social message approvals and read-only calendar sharing on Professional
- Content and campaign planning with custom fields and templates on Suite
- Unlimited sub-calendars and workspaces for teams or departments on Suite
Pros
- Campaign dates move every related post when plans change
- Read-only calendar links let stakeholders view plans without a login
- Free plan and 14-day trial on paid plans
Cons
- X profiles cost $16 per profile per month on top of the plan
- Professional is limited to 3 users
- Content and campaign planning sits on the custom-priced Suite
Rank 3 · Also great
ContentStudio
A social media planner with a multi-view content calendar, AI studio, approvals and automation at low account-bundle prices.
contentstudio.io8.5
out of 10
Best for: Budget-minded teams and agencies that want approvals and automation without per-seat pricing.
ContentStudio packs a lot into its lower tiers. Standard, at $19 a month billed annually, gives one user five social accounts, unlimited posting, a multi-view content planner, a media library and an AI studio that drafts text, images and video in your brand voice. For content teams the real starting point is Advanced at $49, which adds an approval workflow, team collaboration, a social inbox, bulk scheduling via CSV, RSS autoposting and evergreen post recycling across two workspaces.
Pricing is not per seat: extra users cost $10 a month each and extra workspaces $10 each, and Agency Unlimited at $99 removes user and workspace limits altogether. The limits to watch are the single user on Standard and the short 7-day trial with no free plan afterward. Social listening is a separate $99 monthly add-on, so brands that monitor mentions should add that to the comparison.
Standout feature
Agency Unlimited includes unlimited users and workspaces for $99 a month billed annually.
Use cases
Content marketers with a blog
Autopost new articles to social through RSS
Outcome: Every article gets promoted without manual posts
Growing agencies
Run unlimited client workspaces on Agency Unlimited
Outcome: Flat cost as the client list grows
Key features
- Multi-view content planner with unlimited social posting
- Approval workflow and team collaboration on Advanced
- Bulk scheduling via CSV, RSS autoposting and evergreen post recycling on Advanced
- AI Studio for text, image and video with brand voice settings
- Agency Unlimited plan with unlimited users and workspaces
Pros
- Agency Unlimited covers unlimited users and workspaces for $99 a month billed annually
- Not priced per seat, so plans do not multiply by team size
- Automation features such as RSS autoposting suit high-volume publishers
Cons
- Approvals and team collaboration start on Advanced, not Standard
- No free plan, and the trial lasts only 7 days
- Standard covers a single user and 5 social accounts
Rank 4
Later
A visual social media planner with scheduling, collaboration and approvals, priced by social set.
later.com8.3
out of 10
Best for: Brands focused on Instagram, TikTok and other visual channels that want a simple calendar.
Later is a social calendar first, and it is easy to pick up. Plans are sold in social sets, where each set includes one profile on each supported network, so Starter at $18.75 a month billed yearly covers up to eight profiles for one user. Starter schedules up to 30 posts per profile, with best-time suggestions for Instagram, Facebook and TikTok, Link in Bio and a few AI credits.
Content teams will want Growth at $37.50, which adds internal and external collaboration and approvals, a social inbox, custom roles, 180 posts per profile and two social sets. Extra users cost only $3.75 a month, which keeps reviewer seats cheap. Later does not plan blog articles or newsletters, so teams that run a full editorial calendar will still need a separate tool for long-form work, or should pick CoSchedule or StoryChief instead.
Standout feature
Extra users cost $3.75 a month, so adding reviewers stays cheap.
Use cases
Consumer brands
Plan a month of Instagram and TikTok posts visually
Outcome: A consistent feed scheduled in advance
Small marketing teams
Send posts to an external reviewer before publishing
Outcome: Approvals without sharing passwords
Key features
- Social sets that include one profile on each supported network
- Internal and external collaboration and approvals on Growth
- Smart Scheduling and multi-profile best times to post
- Link in Bio and UGC collection
- Support for Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat
Pros
- Low entry price for a well-known scheduler
- Extra users cost $3.75 a month each
- Approvals include external reviewers on Growth
Cons
- Starter allows only 30 posts per profile and 1 user
- No long-form article planning
- Approvals and custom roles start on Growth
Rank 5
Loomly
A social media calendar with approval workflows, post ideas and AI captions, sold in account bundles.
loomly.com8.3
out of 10
Best for: Small teams that want approvals and unlimited calendars on the entry plan.
Loomly puts approvals where small teams can reach them. The Starter plan, at $49 a month billed yearly or $65 monthly, includes approval workflows and roles, unlimited calendars, 12 social accounts and three users, along with an AI assistant, AI captions, bulk posting, best-time suggestions and link shorteners. Planned content can be viewed as a list, a calendar or individual posts, and an ideas board helps teams collect topics before they become drafts.
The weak spot is the gap between tiers. Once you need a fourth user, the next plan is Beyond at $249 a month billed yearly, which adds unlimited users, custom roles and workflows, custom branding and scheduled reports. Loomly is also focused on social posts, so blog articles need another tool. Yearly plans cannot be terminated early, so start monthly if you are unsure.
Standout feature
Approval workflows and unlimited calendars are included on the entry plan.
Use cases
Small marketing teams
Route posts through an approval workflow before publishing
Outcome: Fewer mistakes reaching followers
Nonprofits
Plan social campaigns across many accounts
Outcome: Lower cost with the 50% nonprofit discount
Key features
- Approval workflows and roles on the Starter plan
- Unlimited calendars on every plan
- List, calendar and post views of planned content
- Ideas board and post inspiration
- Slack and Microsoft Teams integrations
Pros
- Approvals are included on the entry plan
- 12 social accounts on Starter is generous
- Free trial without a credit card
Cons
- Starter allows only 3 users
- The next tier jumps to $249 per month billed yearly
- Yearly plans cannot be cancelled early
Rank 6
StoryChief
A content marketing platform that combines a shared article editor, marketing calendar, approvals and multichannel publishing.
storychief.io8.3
out of 10
Best for: Content teams that write long-form articles and publish them to the website and social channels from one place.
StoryChief is the closest thing on this list to a newsroom for marketing teams. Writers draft articles in a shared editor, reviewers leave inline comments or use public review links without an account, and the finished piece goes out to the website and social channels from the same calendar. AI research and writing, content briefs and SEO insights help the team decide what to write next.
Starter, at $59 a month billed yearly, covers one user, four social channels and 25 articles a month, and allows up to three users in total. Teams that need formal approval workflows, tasks with deadlines and employee advocacy have to move to Growth at $279 a month, which includes five users and 10 social channels. That jump is steep for small teams. Agencies get a separate plan at $81 per client workspace with unlimited users.
Standout feature
Articles and social posts share one editor, review flow and publishing calendar.
Use cases
B2B content teams
Draft, review and publish SEO articles with social promotion
Outcome: One workflow from brief to published post
Content agencies
Collect client feedback through public review links
Outcome: Clients review without new logins
Key features
- Content calendar and scheduling with shared content editing
- Inline comments, public review links and external review comments on Starter
- Approval workflows, tasks and deadlines on Growth
- AI research and writing with content briefs and SEO insights
- Multilingual content operations and advanced permissions on Scale
Pros
- Covers articles and social posts in one workflow
- External reviewers can comment through public review links
- Agency plan gives each client a separate workspace
Cons
- Formal approval workflows start on the $279 Growth plan
- Starter includes 1 user and allows up to 3 users total
- Starter is capped at 25 articles per month
Rank 7
Asana
A work management platform that content teams use for editorial calendars, request forms and approvals.
asana.com8.2
out of 10
Best for: Content teams that want a shared editorial calendar inside the project tool the company already uses.
Asana is not a content calendar out of the box, but it is a common choice for content teams that already run their projects there. The same tasks can be shown as a list, a board or a calendar, so an editorial calendar is just another view of the work. Starter, at $10.99 per user per month billed annually, adds intake forms that turn content requests into tasks, custom templates for repeatable briefs, custom fields for channel or status, unlimited automations and timeline views with dependencies.
Unlimited free guests let freelancers and clients take part without adding seats. The limits are clear, though: Asana does not publish posts or articles, so someone still copies final content into each channel, and approvals with proofing on images and PDFs are listed on higher plans rather than Starter. Teams with heavy social publishing will pair it with a scheduler.
Standout feature
Intake forms turn content requests into tasks with the right fields filled in.
Use cases
In-house content teams
Collect article requests through a form and plan them on a calendar
Outcome: One queue for every content request
Teams working with freelancers
Assign drafts to free guest users
Outcome: Freelancers join without extra seat costs
Key features
- List, board and calendar views of the same tasks
- Intake forms that turn content requests into tasks on Starter
- Timeline and Gantt views with task dependencies on Starter
- Unlimited automations and custom templates on Starter
- Approvals and proofing on PDFs and images on higher plans
Pros
- Free plan for one or two people
- Unlimited free guests for freelancers and clients
- Forms and templates standardize how content requests start
Cons
- Does not publish to social networks or a CMS
- Approvals and proofing are not on the Starter plan
- Per-user pricing adds up for large teams
Rank 8
Notion
A connected workspace of docs and databases where teams build editorial calendars from templates.
notion.com8.1
out of 10
Best for: Teams that want briefs, drafts and the content calendar in the same flexible workspace.
Notion works as a content calendar when you want the planning and the writing in the same place. A database holds each article or post with custom properties for channel, owner, status and publish date, and the same entries can be filtered into calendar or board views. The Notion Marketplace has a content calendar category with editorial calendar and content brief templates, many of them free, so teams rarely start from a blank page.
The free plan suits individuals, while Plus and Business add features for teams such as custom forms, charts and, on Business, more AI capabilities. Custom Agents can take over repetitive tasks, billed in Notion credits. Notion does not publish to social networks or a CMS, and approval steps have to be modeled with properties and permissions rather than a built-in workflow, so teams that need formal sign-off may outgrow it. The pricing page we fetched showed only euro prices, so the USD price is pending.
Standout feature
Articles are written in the same database entries that make up the calendar.
Use cases
Startup content teams
Keep briefs, drafts and publish dates in one database
Outcome: Fewer tools to keep in sync
Solo creators
Run an editorial calendar from a free template
Outcome: A working plan at no cost
Key features
- Databases with custom properties, filters, subtasks and dependencies
- Content calendar and editorial calendar templates in the Notion Marketplace
- Notion Calendar for connecting several calendars
- Forms to capture content requests inside Notion
- Custom Agents that automate repetitive tasks with Notion credits
Pros
- Briefs, drafts and the calendar live in one place
- Large library of free content calendar templates
- Free plan for individuals
Cons
- No direct publishing to social networks or a CMS
- Approval steps must be built by hand with properties
- Flexible setup takes time to design well
Rank 9
Airtable
A no-code database and app platform that marketing teams turn into content calendars and campaign trackers.
airtable.com7.8
out of 10
Best for: Marketing operations teams that want a custom content calendar tied to other data.
Airtable is the build-your-own option. Marketing teams start from its content calendar or social media calendar templates and then link each piece of content to campaigns, assets, owners and results in a relational database. Interfaces and dashboards turn that data into views for different stakeholders, and automations plus built-in AI can draft briefs or run brand and compliance checks.
The Team plan costs $20 per user per month billed annually, and Airtable only charges users with edit permissions, so read-only reviewers and share links are free. Business at $45 adds more administration and scale. Airtable connects to more than 100 marketing tools, including HubSpot, Mailchimp, Slack and Hootsuite, but it does not publish posts itself. The flexibility is the point and the cost: someone has to design the base, and small teams may find a ready-made calendar faster.
Standout feature
Only users with edit permissions are billed, so viewers and share links are free.
Use cases
Marketing operations teams
Link every content item to its campaign and assets
Outcome: One source of truth for content and campaigns
Brand teams with many reviewers
Share calendar views with read-only stakeholders
Outcome: Visibility without paying for extra editors
Key features
- Content calendar and social media calendar templates
- Relational databases that link content to campaigns and assets
- Interfaces, views and dashboards built without code
- Automations and AI for briefs and brand reviews
- Integrations with 100+ marketing tools including HubSpot, Mailchimp and Slack
Pros
- Read-only collaborators and share links are not charged
- Very flexible data model for complex content operations
- Free plan for small teams
Cons
- Needs setup time to build a good calendar
- No direct publishing to social networks
- Per-user pricing is higher than Asana
Rank 10
Sprout Social
A social media management suite with publishing, a shared inbox, listening and reporting for larger teams.
sproutsocial.com7.8
out of 10
Best for: Mid-size and enterprise social teams that need planning, engagement and reporting together.
Sprout Social is the heavyweight here, and a content calendar is only one part of it. Essentials, at $79 per seat per month billed yearly, connects up to five social profiles with publishing, optimal send times, a consolidated inbox and profile and post-level reporting. Every plan includes Trellis, Sprout's AI agent, with 100 credits per seat each month for inbox briefings, report summaries and drafted posts.
Higher tiers add brand keyword monitoring, unlimited profiles from Professional and more advanced reporting, and listening and premium analytics are available as add-ons. For a team whose job is mostly planning and approving content, though, the per-seat price is hard to justify: a five-person team pays several times what Planable or ContentStudio charge. Sprout also does not plan blog articles, so it suits social teams that also run community management and need to report results to leadership.
Standout feature
Planning, inbox, listening and reporting sit in one suite for large social teams.
Use cases
Enterprise social teams
Plan posts and answer messages from one platform
Outcome: Publishing and engagement in one place
Social media managers reporting to leadership
Summarize performance with Trellis
Outcome: Faster executive reports
Key features
- Publishing with optimal send times and profile and post-level reporting
- Consolidated inbox and collaboration tools
- Trellis AI agent with 100 credits per seat each month on all plans
- Unlimited social profiles from Professional
- Listening and premium analytics as add-ons
Pros
- Most complete suite for teams that also handle engagement
- 30-day free trial without a credit card
- Mobile apps for iOS and Android on every plan
Cons
- Per-seat pricing is the highest on this list
- Essentials and Standard are limited to 5 social profiles
- No long-form article planning
Frequently asked questions
+What is the best content calendar tool for teams?
Planable is our top pick for teams that plan and approve posts, because every workspace includes unlimited users and approvals, from $33 per workspace per month billed yearly. CoSchedule is the better choice if you want social posts, articles and campaigns on one drag and drop calendar.
+Which content calendar has the best approval workflow?
Planable offers optional approvals on Basic, required approvals on Pro and multi-level chains on Enterprise. CoSchedule adds social message approvals on Professional, StoryChief on Growth, ContentStudio on Advanced and Later on Growth, while Loomly includes approval workflows on its entry Starter plan.
+Is there a free content calendar tool?
Yes. Asana's Personal plan is free for up to two users, Notion and Airtable have free plans you can turn into an editorial calendar, and CoSchedule's free plan schedules up to 15 posts at a time on one profile. Planable lets you create your first 50 posts for free with no time limit.
+Can I plan blog articles and social posts in one calendar?
StoryChief and CoSchedule handle both. StoryChief includes a shared article editor, content briefs and multichannel publishing, and CoSchedule puts content, campaigns and social posts on one calendar, with full content planning on its Suite plan. Social-first tools such as Later and Sprout Social focus on posts rather than articles.
+Should I use a project management tool as a content calendar?
Asana, Notion and Airtable work well as editorial calendars, especially if your team already uses them, and they are cheaper per user. They do not publish to social networks, so teams that schedule many posts usually pair them with a dedicated scheduler.
About this list
Updated November 9, 2026 by the Mojolin research desk. Mojolin is self-funded
Questions or corrections: editorial@mojolin.com
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