Mobilization in organizations is an opportunity to add liquidity to stationary processes, which is achieved with the advent of the mobile technology. Mobile tech facilitates unparalleled and wider reach to the target audience. Furthermore, it could boost the service of any enterprise through better cooperation as well as communication among employees and could also support business transformation opportunities within an organization.
MOBILE APP DEVELOPMENT SERVICES WITH ARTIFICIAL INTELLIGENCE
App development companies London use their expertise to deliver mobile app development services from individuals to an organization to leverage mobility of their workforce in their daily operations. The service providers in the UK specialize in building apps that would add to one’s prosperity. The apps, integrated with AI would increase the reach and help earn higher ROI. The mobile app developers have a dynamic team of talented individuals who could help achieve objectives through building fine customized solutions.
AI AND ITS IMPACT IN GENERAL
Adding AI technology into a mobile app is the right thing to do for a mobile app design company today. It simplifies and personalizes the user experience. Many business experts and researchers suggest that AI would be a major trend in all kinds of organizations, be it healthcare, retail and so on. Companies and entrepreneurs in mobile app start-ups are willing to invest in AI, since this would thoroughly bring about a positive change to provide efficient customer service. This helps business organizations retain their customers too. In the context of AI in mobile applications, businesses are integrating it in the form of chatbots. The artificial intelligence application gets its data within the business as well as outside, and such data is leveraged to a set of answers or decisions given to customers right away. Many cutting edge AI filtered into general app, often without called AI since once something will be useful enough and common enough, it is not labeled as AI anymore. Thousands of AI apps are embedded deeply in the infrastructure of each industry.
THE IMPACT OF AI IN MOBILE APPLICATIONS
Tech giants such as Amazon, eBay, Uber and others already are using AI that has been proven to be successful. Developing AI in mobile applications enable an enterprise. It provide seamless, personalized and relevant customer services. Over a period of time, artificial intelligence in mobile applications collect huge amounts of data from previous customer queries and understands customer behavior. This builds customer interaction as well as helps boost the customer retention rate since it connects customers closer to the enterprise.
Research shows that customers abandon or uninstall 70 percent of mobile applications within a week. It results from applications that are not able to meet customer expectations when it comes to bugs, loading speed, inability of providing satisfactory overall user experience. Additionally, more and more people today rely mostly on mobile applications in contrast to desktops or computers to browse for information, learn and purchase. Thus, it obviously indicates that there’s a definite need for business organizations to invest in mobile app AI sooner than later. Mobile applications could use AI in various ways so its presence is felt more powerful and it builds a spontaneous user experience to customers. Below are some ways that this could be accomplished.
- Reasoning. AI in mobile apps is created in a way that it weighs benefits, risks and resource costs to build decisions. This reasoning is very powerful and proved by the fact that AI machines beat humans in Jeopardy and chess. All these are done via AI algorithms and not by people.
- Content. Majority of mobile apps lose on customer retention due to the lack of fresh, exciting and relevant content to engage customers. One way to provide right content is to send recommendations to customer. The AI algorithms gathered data from the behavior patterns of customers via their search or purchase history and make reasonable recommendations that are related to it. For instance, a sports facility mobile app could use AI for understanding the type of lessons a customer is buying and make recommendations when a new lesson that is related to it comes up.
- Predictions. One could by experience say that the use of mobile apps that there are constant notifications regarding discounts, products and provides regularly to engage customers. These are the result of predictive artificial intelligence algorithms that use the previous purchase history of a customer and browse history and predict what the customer would want to purchase. The major reason to build predictive AI is that it would boost business revenue.
- Personalization capability. The world of mobile is a perfect platform for artificial intelligence applications since it has access to the location of the customer, purchase history and behavior patterns. The AI algorithms use the information to provide a more intuitive and personalized customer service. The AI capabilities could be made into mobile applications of all kinds, thus making the user experience more valuable. Most forward-thinking businesses now are capitalizing on artificial intelligence as it is proved to connect customers closer to the brand.
WHY BUSINESSES SHOULD ADOPT AI IN MOBILE APPS
The new trend of AI and machine learning progress caused a radical change in how businesses, developers as well as customers expect intelligent interactions in mobile apps. There is a need for all businesses to be competitive and target the top place by using AI. With the ever evolving and changing customer needs, artificial intelligence only helps in a better analysis of the user productivity, user trends and effectively serve them. Businesses or companies who don to want to consider AI for customer service certainly would be left behind in the market.
Whether an organization already uses machine learning or is considering AI for mobile apps, there are mobile app service providers in London who could deliver. App developers jobs abound in the area with services that could help business organizations make the most of use of AI to boost business ROI.